How to understand your website visitors better with active feedback
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Website visi<strong>to</strong>rs<br />
What’s the biggest influence on <strong>your</strong> purchasing decision?<br />
Information what impacts purchasing decisions will help you adjust<br />
communication strategy. If the price is the most important, offering a discount<br />
might convince the user <strong>to</strong> buy. If it’s delivery time that matters the most, a<br />
discount won’t work so well and you will just lose money.<br />
In the past six months, have you criticized or spoken highly<br />
of our company?<br />
This question will help you discover what people say about <strong>your</strong> company. If<br />
people criticize you, ask what was the issue and try <strong>to</strong> solve it quickly.<br />
If you were in charge of our company, how would<br />
you persuade people like <strong>your</strong>self <strong>to</strong> buy in our shop?<br />
No one knows a specific group of people as well as its member. Answers <strong>to</strong> this<br />
question might give you some hints how <strong>to</strong> get <strong>to</strong> a group of people who might<br />
not be buying in <strong>your</strong> shop due <strong>to</strong> underutilized marketing channels.<br />
Have you recommended us <strong>to</strong> anyone?<br />
Word of mouth is one of the most powerful marketing techniques. Users’<br />
recommendations can help you acquire many new cus<strong>to</strong>mers. The next step is <strong>to</strong><br />
find out why people decided <strong>to</strong> recommend or not - you can follow up <strong>with</strong> an<br />
open question <strong>to</strong> find out.<br />
SURVICATE.COM
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