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EVENTS<br />
MOSHITO MUSIC<br />
CONFERENCE<br />
MOSHITO MUSIC CONFERENCE SHEDS<br />
SOME LIGHT ON THE MUSIC BUSINESS<br />
The 12th annual Moshito Music Conference focused<br />
on how to have a sustainable career as a musician<br />
Musicians and record companies<br />
executives gathered at the SABC Radio Park on the<br />
10th & 11th of September 2015 for the 12th annual<br />
Moshito Music Conference & Exhibition. The old and<br />
new generation of South African music fraternity came<br />
together to trade knowledge about the ever evolving<br />
music industry.<br />
There were various topics on the agenda including<br />
radio airplay, TV airplay, building the artists’ brand,<br />
royalties just to name a few. Industry players from<br />
various media like print, radio, online and television<br />
were invited to be facilitators and panel members on<br />
different subjects. Some of the names that were in<br />
attendance sharing a few words and knowledge with<br />
the audience includes veteran music producer Sello<br />
Chicco Twala, SABC’s Chief Operating Officer Hlaudi<br />
Motsoeneng, Bubblegum music queen Mercy Phakela ,<br />
Gospel musicians Sfiso Ncwane and Lundi Tyamara.<br />
The audience got to be educated about how<br />
musicians are supposed to be compensated when<br />
their songs are played on radio, sold on digital<br />
platforms, used in adverts, film or streamed on<br />
interactive services. The huge concern was the<br />
small percentage of local artists being played on<br />
South African radio stations which are dominated by<br />
international national artists.
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