Showcase Jewellers Canadian Fire Flipchart

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Diamonds as clear as
your conscience
Independent audit systems ensure that your CanadianFire diamond is
natural and untreated with no changes to its colour or clarity.
The standards of quality and craftsmanship will be consistently upheld
from discovery right through to the finished stone. You can
rest assured that your CanadianFire diamond has been mined with
care and respect to our planet and its people.
A CanadianFire diamond. The perfect symbol of love.
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From the heart of the earth to the love of your life
Learn about a CanadianFire diamond’s journey from Canada’s frozen north
to your symbol of forever.
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Mined with care and respect to
our planet and its people
Locked for millions of years in Canada’s remote, frozen North,
each Canadian Fire diamond is 100% pure and mined with
care and respect to our planet and its people.
CanadianFire diamonds are mined in a way that provides
social and economic benefits to the northern communities
of Canada, while also meeting the highest environmental
standards in the world.
The purity of its creation makes it the perfect symbol of love,
peace and honesty.
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Natural and untreated
An international independent audit system tracks every
CanadianFire Diamond from its discovery in the mine through
to the finished cut and polished stone.
This system ensures your CanadianFire diamond is
completely natural and has never been treated by lasers or
high pressure and temperature processes to change its
colour or clarity. This is your guarantee that the diamond you
purchase for your partner is as pure as your love for each other.
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Becoming CanadianFire
Sourced at the Ekati and Diavik Diamond Mines, 200km south of the
Arctic Circle, CanadianFire diamonds are prized for their quality,
as well as their ‘conflict-free’ and environmentally-ethical origins.
Qualified experts with immense experience in the diamond industry
oversee the cutting, polishing and sorting of rough diamonds.
Their commitment is your assurance that standards of quality and
craftsmanship will be consistently upheld.
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The 4 Cs: cut, colour, clarity
and carat weight
To carry the CanadianFire name, a diamond must meet specific and
very narrow criteria for colour, cut, clarity and carat weight. Only
diamonds that are graded as ‘excellent’ or ‘very good’ with regard to
cut, symmetry and polish can bear the CanadianFire brand.
Since 1939, the ‘4 Cs’ have defined the quality and rarity of a diamond.
Now those who buy diamonds must also be concerned with a
fifth C - Certified Origin.
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The 5th C: certified origin
Every CanadianFire diamond comes with an assurance that guarantees the
country of origin, authenticity and high standards of quality.
Regular due diligence inspections and audits ensure the integrity of the
manufacturing and grading facilities where your CanadianFire diamond
transforms from rough diamond to cut diamond.
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Proof of authenticity
Your CanadianFire diamond comes with a Card of Authenticity
bearing a unique CanadaMark Authentication Card (CMAC) number,
which provides assurance that the diamond was discovered
in Canada.
Each CanadianFire diamond over 0.50cts is laser-inscribed
with a unique verification number and carries independent
and internationally-recognised certification by a leading
gemological laboratory.
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CanadianFire criteria
CanadianFire diamonds are cut to maximise optimal
brilliance, not size.
Every CanadianFire diamond falls within a narrow and
specific range of parameters for colour – D to G, and
clarity IF to SI2.
Heavy Deep Cut Ideal Cut Light Shallow Cut
Clarity grading scale
Only visible under 10x magnification.
Visible to the naked eye.
GIA
COLOUR
GRADING
SCALE
D E F G H I J K L M N O P Q R S T U V W X Y Z
colourless near colourless faint yellow very light yellow light yellow
IF VVS1 VS1 S11 I1 I2 I3
VVS2 VS2 S12
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