Trade Chronicle Sep-Oct 2015

TRADE CHRONICLE
Millat Tractors launches
free service,
training programme
Pak Suzuki proudly announced
relaunch of CNG cars
Millat Tractors, the leader in tractor
industry of Pakistan, launched its
"Free Tractor Service and Training
Programme" for farmers. It will be
run at 70 different locations across
the length and breadth of the country
including Lahore, Multan, Sukkurand
Islamabad Divisions. The primary
objective of the programme is for
engineers and training officers from
Millat Tractors to reach out to the
farmers and offer them free service
of tractors. Every year through "Free
Service and Training Programme,"
Millat undertakes free check up of
tractors right at the doorstep of
farmers. Spare parts are also offered
at special discounted prices and
training is imparted in operating and
maintenance of tractors. Moreover,
new models of Millat Tractors and
agricultural implements are
introduced to the farmers.
The Managing Director, Hirofomi
Nagao and General Manager,
Marketing, Azam Mirza of Pak
Suzuki Motor Co. Ltd. proudly
announced the relaunch of CNG
cars. The ceremony was held at
Pearl Continental (PC), Karachi
on 11th September, 2015. Also
present at the event were the
President & CEO, Landi Renzo,
Italy and MD Faber Industries.
They highlighted the value of
factory fitted CNG being in high
demand and safety with stable
warranty and Euro 2 optimization
combating pollution.
The native officials were proud of
Suzuki being the pioneer company
in Pakistan to have mastered the
mode of factory fitted CNG. The
Company was confident that with
the government’s support, the
automobile industry of Pakistan
will achieve recognition in the
global market.
Atlas Honda Limited, a joint venture
of Atlas Group and Honda Motor
Company has announced an
investment plan of $100 million for the
expansion of its motorcycle
operations in Pakistan. The decision
was made at the Board of Directors
(BoD) meeting held on October 30, 2015.
The BoD has approved a three-year
expansion plan to double the installed
capacity of its Sheikhupura factory,
from the existing 0.6 million to over
1.2 million units per annum.
In this regard, an investment of
around USD 50 million will be made
directly by Atlas Honda, whereas
USD 30 million will be invested by
Atlas Honda’s associated companies
and a further USD 20 million by the
company’s parts suppliers to expand
their own respective facilities.
The first motorcycle is expected to
roll off the new line by the beginning
of October 2016. The expansion will
lead to the generation of 1,800 direct
jobs and a further 5,000 jobs at its
associate companies and part
manufacturing partners.
Atlas Honda Limited, established in
1963, currently has two production
plants - one in Karachi and the second
near Lahore. The company is the
largest manufacturing and marketing
company for the sale of motorcycles
Motorcycle operations:
Atlas Honda plans $100m investment
in Pakistan. After the expansion, the
combined assembly capacity of the
company will rise to over 1.3 million
units a year.
At the announcement of the new
investment, Saquib H Shirazi, CEO
of Atlas Honda said, “Given an
improved outlook for the economy, the
company foresees the demand of
motorcycles to rise steadily. With a
youthful population and fast changing
customer sentiment, the company is
excited about the growth
opportunities and intends to further
expand its model lineup. With a
continued focus on quality, technology
and localisation, the company aims to
deliver even greater value.”
Trade Chronicle - September - October 2015 - Page # 28