micromoments-guide-to-winning-shift-to-mobile-download
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Key Questions<br />
Today’s consumers move faster than ever on <strong>mobile</strong>.<br />
Can your brand keep up? Start by asking these questions:<br />
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What do consumers want <strong>to</strong> learn about your<br />
category, products, or services? Do you have<br />
snackable content on <strong>mobile</strong> that answers<br />
their questions?<br />
Do consumers want <strong>to</strong> visit your business? Are<br />
you helping them find nearby locations and<br />
highlighting in-s<strong>to</strong>ck inven<strong>to</strong>ry on your <strong>mobile</strong><br />
site/app and in <strong>mobile</strong> search results?<br />
What are consumers doing with your product<br />
or service (for example, baking cookies,<br />
buying a home, recovering from an injury)?<br />
Do you have how-<strong>to</strong> video content <strong>to</strong> support<br />
their efforts?<br />
Where are consumers buying your product?<br />
How can you support consumers who are<br />
buying from you in-s<strong>to</strong>re or while on the go?<br />
Are you empowering consumers <strong>to</strong> check out<br />
in whatever way suits their need?<br />
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