Connect Magazine - Bennett Graphics

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6 May/June 2015 • connect – Bennett Graphics
“ We have a chip on our shoulder, and that chip doesn’t go away, because there’s not a finish line. It’s not about hitting some number. It’s much greater than that, and frankly, it’s much more purposeful than that.” – Kevin Plank, Founder & CEO, Under Armour UNDERDOGS How our weaknesses can become our strengths By Michael J. Pallerino It’s fair to say that Nike never saw it coming. In 1996, the all-everything brand was comfortably positioned as the sporting goods leader in footwear and apparel, not to mention a marketing trendsetter whose print and TV campaigns still stand as teaching tools today (“I Want to be Like Mike” and “Just Do It,” to name two). With the Olympics back on American soil in Atlanta, the brand was preparing to introduce a slew of cutting-edge designs and marketing campaigns to further cement its growing legacy. Bennett Graphics – connect • May/June 2015 7
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Page 11 and 12: Have you ever tried to drive down a
Page 13 and 14: MARKETING DEPARTMENT MAKEOVER What

Connect Magazine - Bennett Graphics

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