Connect Magazine - Bennett Graphics

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80 The percent of companies set to increase their budgets for digital marketing over the next 12 to 18 months, according to Mondo’s “The Future of Digital Marketing” study spanning consumer and business-to-business brands. The majority of the increases are expected to go toward hiring more skilled talent in the digital space, the study found. Still the one When it comes to one of the best tools for B2B technology buyers, product brochures top the list. According to a report from Eccolo Media, brochures and data sheets are among the most influential content types for decision making. Here’s a look at the others on the list: 39% Product brochures/data sheets 33% White papers 31% Case studies/success stories 23% Detailed technology guides 22% Competitive vendor worksheets CMOs today have a real opportunity to get a competitive jump by organizing more forcefully around today’s buyer, who is changing rapidly. It’s arguably the most important trend in marketing.” – Bill Lee, founder of the Center for Customer Engagement, on how marketers can gain a competitive advantage Raving Fans: A Revolutionary Approach to Customer Service By Ken Blanchard & Sheldon Bowles On his first day, an area manager was given this advice: “Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create Raving Fans.” In their book, Raving Fans, Ken Blanchard and Sheldon Bowles show how everyone in every kind of organization or business should heed this advice to deliver stunning customer service and miraculous bottom-line results. Written in the parable style of “The One Minute Manager,” Blanchard and Bowles use a simple and charming story to teach how to define a vision, learn what your customers really want, institute effective systems and make, what they call, “Raving Fan Service,” a constant part of your mission statement. Raving Fans offers insightful tips and innovative techniques that can help you create a revolution in your workplace and turn your customers into your biggest fans. Bennett Graphics – connect • July/August 2015 5
Marketing in the Connection Age 6 July/August 2015 • connect – Bennett Graphics
Page 1 and 2: Bennett Graphics Engaging Marketing
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Page 13 and 14: Re-branding Maryann Stump, VP, stra
Page 15 and 16: Q&A: Interview with Michael Klynstr
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Connect Magazine - Bennett Graphics

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