07.12.2015 Views

Global Men Grooming Products Market

Men grooming products includes cosmetics, toiletries and shaving products. Conventionally men grooming products comprise toiletries and shaving products only but recently demand for men beauty products are surging popularity across the globe. Men grooming products become very popular over western developed countries from the beginning of twenty first century, the trend is now shifting to Asia Pacific and Latin America.

Men grooming products includes cosmetics, toiletries and shaving products. Conventionally men grooming products comprise toiletries and shaving products only but recently demand for men beauty products are surging popularity across the globe. Men grooming products become very popular over western developed countries from the beginning of twenty first century, the trend is now shifting to Asia Pacific and Latin America.

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Report Description<br />

<strong>Men</strong> grooming products includes cosmetics, toiletries and shaving products. Conventionally men<br />

grooming products comprise toiletries and shaving products only but recently demand for men<br />

beauty products are surging popularity across the globe. <strong>Men</strong> grooming products become very<br />

popular over western developed countries from the beginning of twenty first century, the trend<br />

is now shifting to Asia Pacific and Latin America. <strong>Men</strong> grooming beauty products becoming very<br />

popular over Asia Pacific including ASEAN countries, China and India; in Latin America Brazil and<br />

Mexico demand for men grooming products has already started growing at a significant rate;<br />

however, GCC countries are the potential market for men grooming products in the next five to<br />

six years. Demand for anti-aging, oil-free cream and face wash is going popular gradually in<br />

North America, Western Europe, Japan. However, demand for men grooming products in Latin<br />

America, is expected to grow in the next five to six years.<br />

<strong>Men</strong> <strong>Grooming</strong> <strong>Products</strong> <strong>Market</strong> Segmentation:<br />

On the basis of product type men grooming products market is segmented into skin care,<br />

deodorants, toiletries, shaving products and others (talc, concealers and sun protection). Skin<br />

care segment is sub-segmented into moisturising, anti-aging, skin whitening and anti-acne.<br />

Toiletries segment is sub-segmented into soap, shampoo, hair-conditioner and after shower.<br />

Shaving products segment includes shaving gel, cream, foam and after shave lotion. Male<br />

grooming products consumers’ consumption trend shows bath and shower products have<br />

highest consumption among male grooming products followed by shampoo and deodorants.

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