SELECT

This time last year the journey which has ultimately changed BAKO Own Label to BAKO Select began.
We started by asking customers what they thought of our range of products and what more we could do to
help them in their businesses. I would like to take this opportunity to thank, on behalf of the BAKO Brand
team, all the customers who participated in this research and gave up some of their valuable time to voice
their opinion.
The Research
The feedback we received was very insightful and we realised
how extremely busy and dedicated all our customers are and
discovered, as your supplier, we could work harder to make
your lives easier.
After a lot of time filtering through the research we also
discovered that you like the BAKO products, as they are of a
good quality and priced lower than well known brands, but you
wanted to be assured that consistency, value and quality stood
at the heart of what we do, and that we also have the internal
expertise in choosing these products on your behalf.
What’s in a name?
It was at this point we realised that we needed to deliver on
providing you with the information you need, when you need
it, and assuring you that our products are selected by experts
for experts.
It was therefore decided to change our name to BAKO Select;
products which BAKO Selects with you in mind, focusing on
‘quality you can rely on’ and helping our customers wherever
we can.
It became clear that our customers, as extremely busy people,
having the time to source and find new products was difficult
and our vast range in its current format meant you did not
know what we supplied under our brand. It was therefore
decided we needed to break the range into three new
categories; Ingredient (fundamental to baking from scratch),
Create (our professional range where you can exercise your
creative flair) and Finish (simply bake, thaw and serve or
decorate). The categories have been decided with you in mind;
if you want to bake from scratch select our ingredient range or
if you simply want to add a quick new line to your counter
choose the finish range, and if you want to create with
specialised professional baking products like improvers or sugar
paste then we have these for you too.
We are here to help!
As I have already alluded, we know we can do more to help
you, and our research found that product information, basic
technical information, ideas and recipes were cited most
frequently as pieces of information you wanted readily
available. This month in the centre of this magazine and in the
product guide, we have listed all the products within the range
so you can easily find what you want.
We are also working to re-package all the products so they are
up to retail standards, you will have all the basic technical
information necessary, plus recipe and usage information
immediately to hand; plus additional recipes and ideas are
available on our website www.bakoselect.co.uk which launches
on 25th January. Visit the website to enter our launch
competition for a chance to win £1000 credit!
Throughout this year and beyond we are focussed on
delivering you the products you want, with the help you
need, at competitive prices, with ‘quality you can rely on’.
Written by Nicola Emmerson, PR and Marketing Executive
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01772 664 300
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www.bakonw.co.uk 24 hours sales@bakonw.co.uk @BAKO_NW
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