Divi Filius Brand Style Guide

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THE
STORY
very saint has a past. Every great
leader has his humble beginnings.
Gaius Octavius was an ordinary
boy born into a plebeian family. It was
during the Ides of March, however, when
his great-uncle, Julius Caesar, was
assassinated. Much to everyone’s surprise,
Caesar had written in his will that
Octavius was his son who would succeeed
his throne. It was at this moment when
Octavius realized his potential for
greatness, understood the weight of his
purpose, and accepted his responsibility to
lead Rome. In order to mark the inception
of this leadership, Octavius took on the
title “Divi Filius” — The Divine Son.
From this point on, Divi Filius fought
tirelessly in order to build Rome into one
of the wealthiest, largest, and most
powerful empires in history. With his rise
to greatness, Divi Filius was eventually
named “Caesar Augustus” — meaning
sacred or revered. Although Augustus
held many titles throughout his reign, the
significance behind the name Divi Filius
is that it refers to the specific point in
Augustus’s life when he was realizing his
self-worth and beginning to boldly accept
the responsibilities of his purpose. The
moment of “Divi Filius” is a
self-realization of potential greatness; a
re-birth; an awakening; a rising of the
sun; a going forth towards a vision. This
is the significance behind our name, and
is the very title that we hope to instill
within every visionary.
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