Introduction to Logo Design

Types of Logo Design
We can break down logo types into the following categories:
Iconic Logos
This type of logo features the logo text (personal / company name) and a complimentary icon usualy displayed
at the left or above the logo text. This type of design is particularly suited to those who wish to brand without
its associated text. You may for instance wish to display an attractive picture throughout your website elements
to build brand awareness without having to advertise your company name in every instance. Examples of iconic
logos include Pepsi, Adobe and Adidas.
Enclosure Logos
An enclosure logo is one that features text and a picture (or any of the two) contained with a tidy badge shape.
This type of logo is useful for those who wish to advertise the company name / brand in a visually pleasing
manner which can also be easily and neatly applied to a wide range of applications. Examples of enclosure
logos include Starbucks, NBA and Burger King.
Incorporated Logos
An incorporated logo features text with a prominent logo picture / icon embedded within. A "O" for instance in
the company name "Solar" might feature a glowing sun or the "i" in the word "idea" might be portrayed by a
figure with a lightbulb above their head.
Type Logos
A type based logo design is useful to place emphasis on the company name rather than distract with both text
and a picture. Text logos are usually primative in form although some can be very decorative with highlighted
text features. Custom type logos usually have their characters drawn from scratch - sometimes handwritted, or
they are heavily modified versions of existing fonts. It is common for large corporations to have text drawn from
scratch to establish uniqueness. Examples of text based logos include Coca-Cola, IBM and Sony.