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Analysis of Product Design | 40122524

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02 03<br />

WAX +<br />

NEEDLE<br />

The traditional method <strong>of</strong><br />

mixing and scratching<br />

grouded in haptic feebac.<br />

<strong>Analysis</strong> <strong>of</strong><br />

product<br />

design<br />

Looking into the haptic qualities <strong>of</strong> dj equipment<br />

Where other systems such as hi-fi’s and personal music devices have transitioned into predominantly touch screen<br />

devices, DJ equipment despite attempts to completely digitise the genre, has found a happy medium retaining<br />

almost complete physical input over the vast majority <strong>of</strong> controls and stayed true to its touch based roots.<br />

From a purely technical standpoint, analogue controls<br />

<strong>of</strong>fer far greater precision. When you twist a knob or<br />

slide a fader there is a one to one relationship that cannot<br />

be equaled by moving your finger on a touch screen,<br />

which will undoubtedly have at least some latency<br />

between your movement and the change in music. This<br />

traditional method <strong>of</strong> operating mixers is far superior<br />

because <strong>of</strong> the palpable controls, the user can feel their<br />

way around without having to be inherently focused<br />

on the controls themselves, and once familiar muscle<br />

memory will determine along with audio feedback how<br />

far to turn the knobs or slide the faders without a second<br />

thought. Especially in turntablism there are certain<br />

aspects <strong>of</strong> the art form that cannot be performed without<br />

using wax and needle with your hands such as a tweak<br />

scratch, which is performed with the turntables motor <strong>of</strong>f<br />

and the platter spun manually whilst the DJ manipulates<br />

the vinyl. Similarly the hydrophonic scratch has the DJ<br />

rubbing their thumb in the opposite direction from their<br />

fingers creating a reverberation effect on the forward<br />

momentum <strong>of</strong> the turntable, these examples and many<br />

other are simple not possible without the pure and haptic<br />

qualities <strong>of</strong> turntables and vinyl.<br />

Moving onto vinyl<br />

itself. Nothing can truly<br />

match the feeling <strong>of</strong> the<br />

vinyl under your fingers,<br />

lifting the needle on to the<br />

record and hearing the first<br />

click and pop. You can literally<br />

move the music with<br />

your hand, drag it back,<br />

slow it down or speed it up<br />

all with a flick <strong>of</strong> the wrist<br />

allowing various methods<br />

<strong>of</strong> directly manipulating<br />

the music in a creative<br />

manner. These methods<br />

when performed with a<br />

certain amount <strong>of</strong> skill<br />

can be compared to and<br />

as creative as any musical<br />

instrument.<br />

Vinyl is music in its<br />

most physical form, it is<br />

a tangible sound format<br />

where you can actually see<br />

the changes in the music<br />

if you look closely, and it is<br />

these same ridges you see<br />

that contain the music and<br />

at the same time give such<br />

a tactile feeling with just<br />

the right amount <strong>of</strong> grip<br />

whilst controlling the vinyl.<br />

This has been emulated<br />

to varying degrees<br />

using jog wheels on CD<br />

decks and MIDI controllers,<br />

the vast majority<br />

<strong>of</strong> which are stationary.<br />

These allow nudges<br />

forward and back <strong>of</strong> the<br />

music along with spin<br />

backs (and forwards),<br />

however audio produced<br />

is digitised noises and not<br />

actual music being manipulated.<br />

This was then<br />

improved upon by Denon<br />

and subsequently technics<br />

with CD decks which had<br />

rotating platters giving a<br />

more natural feeling <strong>of</strong><br />

control over the cd something<br />

more akin to vinyl,<br />

however it was always going<br />

to be an emulation and<br />

never a replacement for<br />

the tactile feel <strong>of</strong> real vinyl.<br />

“vinyl is music<br />

in its most<br />

physical<br />

form”

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