State of Privacy Report 2015

SYMANTEC / STATE OF PRIVACY REPORT 2015
The Depth of
Security Concern
05
01
The State of Privacy research
identifies concern about the security
of Europeans’ data, and this mistrust
extends across all industry sectors.
The average European is not happy with
the way their data is handled by the
companies they do business with.
Respondents also stated that their
security concerns may cause a change
in their online behaviours, as they
choose to avoid certain services or
activities online. This is likely to place
pressure on businesses to adopt new
practices. When business models rely
on personal data, privacy and security
features must be promoted.
“There is now a level of
uncertainty regarding data.
People are beginning to
express their mistrust in
businesses, particularly
in the technology space.”
Siân John
chief strategist for
EMEA at Symantec