AW16 Main Lookbook

Denim
Fall/Winter 2016
The Fall/Winter 16 Denim Collection is our most focused
range to date. A completely new range of core washes
ranging from darkest blue to washed out grey creates the
foundation upon which our three seasonal themes are built.
The Offset Blue theme adds newness and seasonality
to the blue denim core range. Working with tints and new
shades we go from dirty to popping blues.
A heavily worn denim look is expressed through the
Afterlife theme, where rips and mending in new variations
adds a punky look to the styles.
The Messy Artisan story is where we imagine the creative
person not willing to change their most loved jeans, even
when creating their art. This results in paint splatters and
trashed out denims that will go from the studio to the streets.
For men we are launching a new tapered fit, the In Law:
Borrow jeans from your partners mom and you’d get a
carrot fit with a slightly cropped leg. Transformed and
tweaked into a modern style slim fit, this directional look is
essential for guys this season.
For women the Drift has the perfect late-summer look;
a cropped leg and a slim silhouette finished off with a kick
flare opening. Wear it with a boot and you’re safe all season.
We continue to develop our dungaree range,
complementing our classic slim dungaree with a more
dressed-up, flared dungaree in our fantastic stretch-andhold
Snapback fabrics. Look out for Dungaree Snap.