SAR 20#2
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MVP LC<br />
Generally speaking, firearm manufactures<br />
focus production on specific<br />
categories of weapons. Examples of<br />
category labels consist of sporting arms<br />
(rifles/shotguns), handguns, competition,<br />
tactical and personal defense. This<br />
is often further sub-divided into handguns,<br />
rifles, and shotguns. This specialization<br />
allows for brand recognition<br />
and lends a degree of credibility to their<br />
wares with customers. Most firearms<br />
companies strive to be the single source<br />
for all of their customer’s needs within a<br />
certain product line. This is understandable<br />
as market sectors and customers<br />
are very often distinct in their needs.<br />
This ensures loyal repeat customers,<br />
which are the bedrock to steady sales<br />
performance as a company.<br />
A manufacturer that is developing<br />
into a noteworthy force in the U.S. for<br />
multiple firearm categories i.e. ARs,<br />
shotguns, bolt action rifles is Mossberg.<br />
Some may be late arriving at this reve-<br />
<strong>SAR</strong> Vol. 20, No. 2 52 MARCH 2016
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