Berkshire Tr Commerce

February 2016 berkshire Trade & CommerCe
15
Preserving the Berkshires Experience
Over 50 Reasons to have a
Cranwell Golf Membership
Based in a sprawling facility at the Robert Hardman Industrial Park off Route 8 in North Adams, Crane Stationery employs just under 300 people. Operations
there were expanded a few years ago when Crane consolidated its former stationery operations in Pittsfield and Dalton into the North Adams facility.
discussing and negotiating the buyout for
about a year.
“It made sense to separate the business,”
said Lacey. “Aside
from sharing the name,
there was little overlap
because they were very
different products and
markets. So it was
decided that each side
of the business would
benefit from being able
to concentrate on what they do.”
Lacey said she and her partners felt confident
in the deal.
“We see a lot of opportunities for this,”
she said. “The business went through a very
challenging period. But we’ve been moving
beyond that, and the metrics for sales, production
and other factors look very good now.”
She added that the company has already
made the adjustments to the age of electronic
communication. “That has been taking place
for decades now, and it’s no longer new,”
she said.
Lacey noted that Crane Stationery has
added electronic cards to their offerings,
through a partnership with Paperless Post,
“The business went through
a very challenging period.
But we’ve been moving beyond
that, and the metrics for
sales, production and other
factors look very good now.”
a company that sells both online and paper
notes. However, she said, their emphasis will
continue to be on paper stationery.
“People may be using
email for everyday
communication, but for
things like important
announcements and
special occasions they
still realize there’s no
substitute for paper,”
she said. “If you’re
planning a wedding, for example, there’s
a lot more opportunity for self-expression
on paper.”
Malcolm J. Chisholm Jr.
Registered Patent Attorney
Patent, Trademark and Copyright Law
Serving Western Mass. Since 1992
P.O. Box 278, 220 Main St., Lee, MA • 413-243-0551
See our web site at www.mjcpatents.com
Overall, she said, Crane Stationery’s
strategy is to continue to combine the
company’s staple products with new offerings
that reflect contemporary tastes and
preferences.
“It’s an ongoing process in this industry,
because we’re constantly introducing new
products,” she said. “We will continue to
look for new ways to leverage our brand and
capabilities by moving with our customers
and go where they are going. Paper is
not going away because it’s a meaningful
form of communication. The challenge is
to continually find ways to make it more
meaningful.”◆
18 Holes of Scenic Golf
10 Acre Driving Range
2 Swimming Pools
16 Spa Treatment Rooms
3 Restaurants
4 Tennis Courts
2016 Golf
Membership Benefits
Plus get 5% off when you pay with
cash or check by 1/31/16!
Complimentary Driving Range balls
Advance tee times • Bring a guest
for 50% off greens fees • Spa access
including fitness center, indoor pool,
sauna, steam room, whirlpool &
lounges* • 20% off spa treatments
Mon-Fri. • 20% discount off food
and retail purchases* • Outdoor pool
privileges* • Tennis courts privileges*
* Guest fees apply for spa access, outdoor pool &
tennis guests. Restrictions apply on some retail items.
Call 413-881-1638
or visit cranwell.com
COMMERCIAL SPACE FOR RENT
Crawford Square 137 North Street Pittsfield, MA 01201
898 sq/ft
$950.00 per month
308 sq/ft
$450.00 per month
805 sq/ft
$900.00 per month
900 sq/ft
Heat included
$1,000 per month
Crawford Square, conveniently
located in the business hub of the
Berkshires, is a multi-purpose
building with retail and office
opportunity. Offering a variety of
spaces, this building puts business
owners in Pittsfield’s prime locale.
For information: Kim Wilder, Agent (413) 822-6013
Barnbrook Realty