Listing Pres

My Approach
To Marketing & Selling your Home
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I’m Dondi Delk
It’s very nice to Meet you!
I love Nashville and I could not think of a better career for me!
As a Nashville area Realtor I serve both buyers and sellers in achieving their
real estate goals and dreams. I have the pleasure of working with a wide
variety of clients including first-time home buyers, luxury-home buyers,
investors and families relocating to Music City. I started my career in Real
Estate in 2008 after 10 years of working in Development & Marketing.
Soon I realized through much success and happiness the truth behind the
saying, “Find a job you love & you will never work again.”
Dondi
Hard-working
Creative
Driven
Successful
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a little about me
ABOUT DONDI
ACHIEVEMENTS
DONDI DELK
Realtor
• Member of Eastern Middle
Tennessee Association of
REALTORS® EMTAR
• Member of Tennessee
Association of Realtors (TAR)
• Member of National
Association of Realtors (NAR).
I am an ambitious, self-made dreamer,
who understands that a dream is just a
goal with a deadline. I am a no fluff
type person that enjoys just being my
authentic-self. I’ve always been labeled
as the “Creative-type” personality
which gives me an abundance of
energy and enthusiasm. I live in Old
Hickory, TN with my husband and 2
children, who are almost 15 years
apart. In our spare time we enjoy family
trips in our camper, dining at Mexican
restaurants and anything that has to do
with the beach!
!
Dondi
Parks company wide
Rookie Realtor of the
year 2008
!
Parks Mt Juliet Rookie of the
year 2008
!
EMTAR Platinum Award of
Excellence for outstanding
sales volume 2013
!
Over 20 Million Dollars in sales
since 2008
!
Realty circle of leaders 2010
!
Realty Agent Council 2010
!
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Vision Statement
!
• As a company, we will consistently deliver 110% of our
client’s expectations in every real estate transaction, thereby
adding true value to every relationship.
!
• As our name defines, our performance will become the
standard by which all other brokerages are measured.
!
• As our Faith requires, we will be guided by Christian
principles in every decision. Honesty, Integrity, Fairness, and
strength of Character will be our guideposts.
!
• As our family deserves, we will allocate the appropriate
attention to our personal lives in order to receive the support
we need in our professional endeavors.

Meet my support team
The Mastermind group
Management
CEO Phillip Cantrell
Principal Broker John Giffen
Office Staff
Administrative Manager Donna Brown
Office Manager
Jennifer Wise
Title & Escrow
President
Escrow officer
Kirk Hunnicutt
Tonya Thomas
Loan Officers
FCM
Southern Bank
Todd Wiggins
Wanda Wilson
Home Inspection
Inspector
Greg Fox
Pest & Termite Tornado Pest
Appointments & Marketing
Appointment Center Showing Time
Marketing Assistant Jacob Armbrester
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Today’s Goal
Learning all about you and your needs
! Number One
Get to know you better
Number ! Two
Learn about your goals
Number ! Three
Answer all your questions
Number ! Four
Ask you important information
Number ! Five
Gain your trust
Number Six !
Determine if I am the agent for you
The most important element today is to earn your trust. I want you to know that I
am giving you great advice and that I am here to help you accomplish your goals.
To do that, I would first like to understand what those goals actually are.
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Your Objectives
Getting to know Your Goals
WHAT IS YOUR TIMEFRAME
WHY ARE YOU SELLING
WHAT ARE YOUR CONCERNS
IS PRICE OR TIMING
MORE IMPORTANT
WHAT ARE YOU LOOKING
FOR IN AN AGENT
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Our Partnership Trust
The Four Elements
Listing Agreement
Price
Length of Listing
Negotiations
Trust to handle the
liquidation of possibly
your largest asset.
Trust to have input on
setting the market value
of the asset.
Trust to set the
timetable for the
liquidation of your
asset.
Trust my expertise in
the market and the
advice I will be giving
you during
negotiations.
I am going to be selling your prized possession, help to set its value, set a time
schedule as to when you will be able to move and negotiate with buyers to help
you reach your dreams.
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Your House
Selling on Emotions
What drew you to
this house?
What do you want
buyers to know about
the house?
Creating Buyer Emotion
A study published in the Journal of
Advertising Research said emotions can be
twice as important as knowledge in
consumer buying decisions. Research has
determined that the role of emotion in
buying situations varies by individual and
circumstance, but there’s no doubt that,
overall, it’s a critical factor in consumer
behavior.
What is your favorite
feature about the
house?
What do you like
about the area?
What are some
nearby amenities?
What don’t you like
about the house?
The key is, to build desire by painting an emotional
picture into the buyers mind. If they can mentally
see themselves enjoying the home — if they can see
the children playing in the yard, if they can picture
how great their furniture will look in this home —
emotionally, they have already bought.
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Who’s Searching
& How they find you
92%
of home buyers start their search
online.
50% of all millennials in the U.S. visited a
real estate web site last year.
68% of home shoppers use mobile
applications at the onset and throughout their
research.
did you know?
The largest group of recent buyers was
the millennial generation, those 34 and
younger. Generation X, ages 35-49, was
closely behind with a 27% share.
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#ZMOT
Just being ONLINE is not enough
Let’s chat more about this! Marketing is a passion of mine, so
I could chat for days! Let’s talk ZMOT.
The marketing rulebook has changed. Days of just having an
eye-catching website are gone. JUST BEING ONLINE IS NOT
NEAR ENOUGH. A total web ENGAGING presence is needed.
Engage, engage, engage. Social media, Instagram, #hastags,
web advertising targeted at peak times and on mobile
platforms, along with presence on partner websites. You must
understand who your buyer is and know their behaviors for
this type of target marketing.
So what is ZMOT? Zero Moment of Trust. In our mobile
commerce world influenced by mobile-enabled search, a
buyer’s decision making time is near instantaneous. It is that
moment the buyer will decided to come tour your home or
NOT.
!
Just a few years ago, a consumer would sit in front of a home computer and would
browse through several websites, over several hours, as part of her decision making
process. Whereas today that same consumer could be sitting in a cafe enjoying a coffee
and decide to purchase a pair of shoes. She will use Google to search, sift through
relevant search results, compare both prices & ratings, and decide to purchase via
Zappos…all within the time it takes for her to finish her coffee. Similar to shopping for
shoes, consumers use mobile search to find properties for sale and pick the homes they
want to tour. All with in an instant. So, how important do you think your online presence
is?
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Let me amp up your online show
my online engagement marketing plan
Social Media
organic engagement
Facebook
Facebook fan page
Instagram
Pinterest
Twitter
Multi groups pages
!
Ad retargeting Pro Photos & Video
Multimedia
ad’s that follow you
AdWerx
Custom Audience FB ads
Google Adwords
target marketing to the
buyer’s behaviors
professional photographer
You Tube
Vimeo
Google Video
Flipagram
Instagram
Pinterest
info at the buyers fingertips
Electronic documents
online for the buyers to
view.
Interactive maps
Interactive floor plans
Multiple search tools
Electronic signing
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Property Search
Modern & Immersive
Included in my marketing is a first-of-its-kind,
modern and immersive property search inside social
media sites. Buyers can view your home while browsing
facebook. Then in the “ZMOT” zero moment of truth
timeframe, they can click one button which will contact
me and set up a home tour.
View by an aerial map and street views to see the surroundings in the
neighborhood.
View virtual tours, full screen photos and share with friends and family
with a tap of a button.
Toggle through detailed school information and school ratings
!
Your listing card will allow the user to view the full property
information, home highlights, nearby schools, area demographics,
weather and more.
!
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Take a look at what buyers will see
STREET VIEW
DETAILS
INSTANT CONTACT
MAP SEARCH AERIAL VIEW SCHOOLS
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Maximum exposure = maximum price for your property
A few samples of the marketing you will receive
Showings
• Yard signs are 5ft tall, white swing arm post
• Electronic lock box that reports to me when agents enter and
leave.
• Professional appointment center to handle the scheduling of
buyers touring your home, so that the phone is always answered.
• Showings can be confirmed with you via phone, text or email.
• Feedback portal for you to review all buyer feedback just as it is
entered.
• Feedback reports so that we as a team can market your home in
the best way.
Visuals
• Professional wide lens- photography (ONLY!) with the maximum
allowed photos along with slideshow or virtual tour. (“ZMOT”)
• Professionally designed digital & paper flyers
• Professionally designed mini art for social media blast on
Facebook, Instagram and other social sites. All with the best
hashtags for more buyers to find your home.
• Featured home on both my website and my Facebook search.
• Target marketing advertising online to the demographic best fit
for your home.
Networking
• Email blast to Middle TN Realtors
• Social shares on Middle TN group pages
!
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Testimonials
What my clients say about me
“Dondi made buying a
home a very smooth
process. She knows her
business very well!”
“Thanks to Dondi, I have
the most amazing front
porch ever! Along with
a seemingly flawless
home buying
experience! “
“ Dondi was AMAZING
to work with.
She went above
and beyond all of our
expectations.”
"Dondi was able to sell
our home through
word of mouth
via her sphere
of influence”
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Included in our face to face meeting
Data rich comparable market report with
interactive maps showing locations, comps,
photos and specs, with satellite views.
!
Interactive graphs and charts that showcase
the comps and detail the comparables
information side-by-side with your home.
!
Simple breakdown of fees and your Net
Proceeds so that you can know exactly
what the transaction outcome will provide
!
Check list that we will review on preparing
your home for the market
!
!
!
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Contact Me
Thank You
for allowing me to show
you what I have to offer
when it comes to getting
you the most money for
your home in the least
amont of time.
Dondi Delk
Music City’s Realtor
Benchmark Realty
!
Cell: 615-594-4063
Office: 615-371-1544
dondidelk@gmail.com
http://musiccityrealtor.net
318 Seaboard Ln #115 Franklin
Tennessee 37067
Realtor® TN licence # 318039
Our Partnership
If you feel that my
service would be a
great fit for you, I would
be honred to get started
right away!
www.facebook.com/615agent
NOTE: I always check my email and text messages.
I almost never answer the phone while showing clients homes but will check
messages frequently.
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