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SOCIAL MEDIA (awareness/engagement/ conversion/retention/advocacy)<br />
The uses for social media are numerous, steadily moving the conversation <strong>from</strong> prospect to<br />
lead to customer to evangelist. Currently, 32% of all social media uploads are video.<br />
PUBLIC RELATIONS (awareness)<br />
Journalists receive a staggering amount of press releases. Make your message short and<br />
snappy by creating an easy-to-digest video press release. This video may be embedded in blogs<br />
and trade sites, preserving your message and ensuring it is passed along to your ideal target.<br />
MOBILE MARKETING (engagement/conversion)<br />
Marketers know video is critical to a mobile strategy because phones are the number one<br />
device for streaming or downloading online video. Just don’t make it hard to consume. One in<br />
four people abandon pages that take more than four seconds to load.<br />
“There is no doubt that innovative enterprises are focusing on how to create ongoing value<br />
through video and video series. With barriers to entry in the video production game all but<br />
gone, there are no more excuses for brands not to build amazing experiences through<br />
consistent video creation and distribution.”<br />
-Joe Pulizzi, Founder, Content Marketing Institute<br />
http://digitalbee.com/en/<br />
DIGITAL BEE<br />
MARKET YOUR BUSINESS GLOBALLY
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