Download - Made In Jamaica Catalogue

A PERSPECTIVE ON THE
FUTURE OF BUSINESS
by Roderick Gordon
Jamaica is the home of some of the world’s most
amazing talents. Just think of Usain Bolt – the
fastest man in the world at 22; Barrington Irving
- the youngest pilot to circumnavigate the globe
at 23; and the young Bob Marley who made an
indelible mark on the world with his riveting lyrics
and a new form of music – reggae – all before
he passed away as an icon at the tender age
of 36.
Clearly, Jamaica is the coolest place to become
world class “anyone” – so why not world class
“anything”? Some of our products are icons already.
Think Appleton Rum, Red Stripe and Blue
Mountain Coffee, for example. Indeed, there is
potential for more as our manufacturers employ
retail and customer service philosophies while
embracing opportunities created by our very
“uniqueness”. Speaking of unique, palpable excitement
emanates from our creative industries
in art, books, fashion, film, music and sport with
mounting examples of commercial success in
domestic and international markets.
Our competitive advantage in creativity and excellence
provides an opportunity to create “premium”
and “limited edition” products And thanks
to technology and the laws we have passed to
enable online transactions, we reach global consumers
twenty-four seven. Our successful entrepreneurs
recognize that selling goods online requires
captivating audiovisual presentation, ease
of transaction and excellent service.
We are poised to commercially harness the talents
and skills of our greatest asset – our young
people. And at this critical juncture of our Golden
Jubilee, it is heartening to see the immense potential
in the Information and Communications
Technology Sector with thousands of young
bright Jamaicans ready to develop apps, software
and new ways of making life simple and
enjoyable – creating with technology that which
we do so effortlessly in person – communicating
joy and the unique Jamaican joie de vivre.