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Tools To Create Professional
Video Tours
If you’re a real estate agent that
has decided to commit some time
and effort to video marketing using
YouTube, your own website and
social networks, then you have
already begun taking photos and
videos of your property listings.
Getting them organized on your
computer is the next step. But
unless you went to film-making
school, chances are you have
no idea how to transform this
hodgepodge of video clips and
photos into a professional-looking
video tour.
Easy-To-Use Video Editors
You could post to the Craigslist
classifieds and hope to find a
professional videographer that
doesn’t charge higher fees than
you can handle at this stage of
your real estate career, which
might be difficult. Or you could
take advantage of an out-of-the
box and easy-to-use video editor
such as Sony’s Movie Studio, which
you can try by downloading a free
trial version. If you like it, you
can purchase for just $49.95. I
recommend this product because
hundreds of customers have
given an overall 4.9 stars out of a
possible 5-star rating.
The other reason is that if you
find you have a knack for creating
these videos, you will have many
more options using a video editor
program like Movie Studio than
you will have using one of the
automatic, self-service editing sites
such as Animoto.
Animoto for Those Who Want
Editing On Automatic Pilot
However, if you haven’t the time,
interest or technological savvy to
sit down and edit your own video
tours using a video editor, then
Animoto is the way to go. This
service is extremely easy to use.
In fact, with a few clicks of your
mouse you can take the photos
you’ve shot of a property and
transform them into a professional
video presentation with special
effects and even with royalty-free
musical background.
But this comes at a price of about
$20 a month, which is well worth
the investment considering how
it can elevate you and your brand.
Animoto also offers instructive
examples of how real estate agents
use its product by showcasing
the following type of promotional
videos:
An Agent Video Selfie
This is a short but cogent video
where the agent briefly introduces
herself and mentions her awards,
includes customer testimonials
and ends by giving her contact
information.
Tours of Properties
The hook in this video is the mixing
of quality video and photos with
upbeat music and special effects
provided by Animoto. It is designed
to whet the appetites of potential
homebuyers and make them want
to see more.
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