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Wine on Wednesday February 2016

Wine on Wednesday is an e-magazine distributed on a monthly basis to the attendees of the largest business networking event in Seoul, Korea, also called Wine on Wednesday. It includes interviews of attendees and interesting people in the business community, introductions of attendee companies, general interest articles and advertisements.

Wine on Wednesday is an e-magazine distributed on a monthly basis to the attendees of the largest business networking event in Seoul, Korea, also called Wine on Wednesday. It includes interviews of attendees and interesting people in the business community, introductions of attendee companies, general interest articles and advertisements.

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Cool People II<br />

Please tell us a little about yourself.<br />

My name is Hyunwoo Sun. I teach languages for<br />

work, and I breakdance and do acrobatics as<br />

hobbies. I teach languages because I really want<br />

to help other people experience how amazing (as<br />

well as useful) it is to be able to speak a new<br />

language. I travel a lot, make a lot of videos for<br />

my YouTube channel, and generally enjoy<br />

learning new things by finding my own<br />

‘learning hacks’.<br />

You founded Talk To Me In Korean. Could<br />

you share with our readers what TTMIK is?<br />

Talk To Me In Korean, or TTMIK as it’s known<br />

<strong>on</strong> social media, is a website and <strong>on</strong>line<br />

community (www.talktomeinkorean.com) where<br />

people can not <strong>on</strong>ly start learning Korean but<br />

also achieve real fluency and get motivati<strong>on</strong> to<br />

keep learning Korean. I made the website back in<br />

2009 with two other friends, and now I believe it<br />

is the most widely known website in the world<br />

when it comes to teaching Korean.<br />

We have published more than 1,000 free less<strong>on</strong>s<br />

<strong>on</strong> our site, and currently have dozens of<br />

textbooks, audiobooks, and e-books that we sell<br />

<strong>on</strong> our <strong>on</strong>line bookstore. So we generate the<br />

necessary revenue through book and e-book<br />

sales, and try to provide as much free c<strong>on</strong>tent as<br />

possible. We are currently <strong>on</strong>ly teaching in<br />

English, except for <strong>on</strong>e Hangeul book we<br />

published in Spanish and another book coming<br />

so<strong>on</strong> in Chinese.<br />

You have a huge following <strong>on</strong> social media.<br />

How did you become so well known?<br />

When we first started the site, we didn't have<br />

any promoti<strong>on</strong>al channels or sufficient funds to<br />

place ads anywhere, except for the 2,000<br />

subscribers that I had <strong>on</strong> my pers<strong>on</strong>al YouTube<br />

channel back then. I started by telling them<br />

about this ‘new’ project, and asked them to check<br />

it out. Word spread quickly and thus, it was then<br />

that I learned the real power of social media and<br />

the word of mouth. After that, we just focused<br />

<strong>on</strong> creating high-quality c<strong>on</strong>tent and people kept<br />

telling their friends about us. I still think that's<br />

the best way to promote a site – to make it a site<br />

that's worth talking about. Apart from that, we<br />

post our c<strong>on</strong>tent through various social media<br />

channels, so that whoever is using any platform<br />

has an opti<strong>on</strong> to follow us <strong>on</strong> their favorite social<br />

media site.<br />

“To improve fluency, the most<br />

important thing is to keep<br />

putting yourself in situati<strong>on</strong>s<br />

where you ask yourself, ‘How<br />

do I say that in Korean?’<br />

”<br />

a comm<strong>on</strong><br />

English is becoming more of<br />

language in Korea. Why do you think it's<br />

important to learn Korean? Any tips for<br />

improving fluency?<br />

Even though you can see more and more people<br />

in Korea who speak English (to varying<br />

degrees), the majority of Koreans <strong>on</strong>ly speak<br />

Korean. Especially when it comes to doing<br />

business and getting a job, speaking good<br />

Korean is, and for a l<strong>on</strong>g time will still be,<br />

essential, as Korean companies which are now<br />

hiring foreign employees will rarely c<strong>on</strong>sider a<br />

candidate who is not c<strong>on</strong>versant in Korean.<br />

To improve fluency, the most important thing is<br />

to keep putting yourself in situati<strong>on</strong>s where you<br />

ask yourself, “How do I say that in Korean?” as<br />

often as possible. When you have curiosity, you<br />

will learn no matter what study method you<br />

choose. The Talk To Me In Korean team will<br />

c<strong>on</strong>tinue to work hard to help people stay<br />

motivated like that. WoW<br />

32 <str<strong>on</strong>g>Wine</str<strong>on</strong>g> <strong>on</strong> <strong>Wednesday</strong> <strong>February</strong> <strong>2016</strong>

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