Research on Vegetable Protein Beverage Market in China, 2014-2018
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Report Descripti<strong>on</strong><br />
• pi<strong>on</strong>eer of the <strong>in</strong>dustry, lead<strong>in</strong>g the two segmented markets--coc<strong>on</strong>ut juice and alm<strong>on</strong>d<br />
juice respectively. S<strong>in</strong>ce the Six Walnut (walnut juice) developed by Yangyuan Zhihui has<br />
been put <strong>in</strong>to market <strong>in</strong> 2006, the traditi<strong>on</strong>al c<strong>on</strong>cept that str<strong>on</strong>g c<strong>on</strong>sumpti<strong>on</strong> ability of<br />
vegetable prote<strong>in</strong> beverage can <strong>on</strong>ly be achieved <strong>in</strong> local areas has been expanded, the<br />
sales network of Six Walnut is cover<strong>in</strong>g the whole Ch<strong>in</strong>a by far. Yangyuan Zhihui has<br />
successfully made itself a lead<strong>in</strong>g enterprise <strong>in</strong> Ch<strong>in</strong>a’s vegetable prote<strong>in</strong> beverage<br />
<strong>in</strong>dustry by 2012.<br />
• S<strong>in</strong>ce 2006, <strong>in</strong>fluenced by favorable policies, Ch<strong>in</strong>a’s vegetable prote<strong>in</strong> beverage market<br />
ended its stagnat<strong>in</strong>g period which had lasted for seven years. And after that, the market<br />
has stepped <strong>in</strong>to rapid development period. The sudden occurrence of “melam<strong>in</strong>e”<br />
<strong>in</strong>cident <strong>in</strong> Ch<strong>in</strong>a’s dairy <strong>in</strong>dustry <strong>in</strong> 2008 has aroused more awareness of food safety<br />
and also generated development opportunity for vegetable prote<strong>in</strong> beverage <strong>in</strong>dustry:<br />
More and more c<strong>on</strong>sumers tend to a favor of natural, envir<strong>on</strong>mental protective and<br />
healthy vegetable prote<strong>in</strong> beverage, while as for carb<strong>on</strong>ic acid beverage, due to its large<br />
c<strong>on</strong>tent of sugar which is apt to be overweight and underm<strong>in</strong><strong>in</strong>g of the b<strong>on</strong>es, has<br />
become less popular than ever.