Research on Vegetable Protein Beverage Market in China, 2014-2018

Report Description
• pioneer of the industry, leading the two segmented markets--coconut juice and almond
juice respectively. Since the Six Walnut (walnut juice) developed by Yangyuan Zhihui has
been put into market in 2006, the traditional concept that strong consumption ability of
vegetable protein beverage can only be achieved in local areas has been expanded, the
sales network of Six Walnut is covering the whole China by far. Yangyuan Zhihui has
successfully made itself a leading enterprise in China’s vegetable protein beverage
industry by 2012.
• Since 2006, influenced by favorable policies, China’s vegetable protein beverage market
ended its stagnating period which had lasted for seven years. And after that, the market
has stepped into rapid development period. The sudden occurrence of “melamine”
incident in China’s dairy industry in 2008 has aroused more awareness of food safety
and also generated development opportunity for vegetable protein beverage industry:
More and more consumers tend to a favor of natural, environmental protective and
healthy vegetable protein beverage, while as for carbonic acid beverage, due to its large
content of sugar which is apt to be overweight and undermining of the bones, has
become less popular than ever.