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VEGAS COSMETIC SURGERY

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Day 2 - Thursday, June 9, 2016<br />

Practice Management & Marketing<br />

Practice Management & Marketing<br />

Moderators - Samuel Lam, MD / Page Piland<br />

MARKETING<br />

7:30am<br />

8:00am<br />

8:20am<br />

8:40am<br />

9:00am<br />

9:20am<br />

9:40am<br />

10:00am<br />

10:20am<br />

11:00am<br />

11:20am<br />

11:40am<br />

Keynote: Are You Sending the Right Message to Your<br />

Patients? Page Piland<br />

How to Compete with the Big Boys on a Limited Budget<br />

Chad Erickson<br />

Marketing on a Budget: What Works and Won’t Break the<br />

Bank Jonathan Kaplan, MD<br />

Engagement Marketing - How to Market to the Digital<br />

Generation Candace Crowe<br />

Practice Branding - Utilizing the “22 Immutable Laws of<br />

Branding” to Ensure Your Practice Stands Out in the Crowd<br />

Jonathan Hoffenberg<br />

Has Traditional Practice Marketing and Advertising Lost its<br />

Sizzle? Yvette Manard<br />

Building Collaborative Relationships to Enhance Your Practice<br />

Catherine Maley<br />

Managing Your Digital Brand, Network, and Reputation<br />

Peter Klein<br />

BREAK IN EXHIBIT HALL<br />

10 Ways Staff Can Credential a Doctor and Why this is so<br />

Important Mara Shorr<br />

The Conversion Process: Capturing and Managing Inquires<br />

Linda Lewis<br />

The Exceptional Receptionist Catherine Maley<br />

Panel<br />

12:00pm<br />

“PRIME” The Rise Behind Black Market<br />

Aesthetic Products: Should there be Concern<br />

by Anyone Other than Industry?<br />

Moderator - Wendy Lewis<br />

Panelists -<br />

David Goldberg, MD, JD; Jim Hartman; Ron Moy, MD;<br />

Mary Lynn Moran, MD; Vlad Paul-Blanc; Alex Thiersch, JD;<br />

Kelly Huang, PhD<br />

Moderators - Donn Chatham, MD / Lisa Marie Wark<br />

CONSULT AND CLOSURE<br />

2:00pm<br />

2:25pm<br />

2:55pm<br />

3:10pm<br />

3:30pm<br />

3:50pm<br />

4:10pm<br />

5:00pm<br />

5:20pm<br />

Physician Supervision: What About Telemedicine, Virtual<br />

Consults, Skype, etc.? What Does the Future Hold?<br />

Alex Thiersch, JD<br />

A Strategic Approach to Achieving Employee Engagement<br />

Bruce Maller<br />

Creating Extraordinary Patient Seminars: My Best Idea in the<br />

Last Decade Ross Clevens, MD<br />

They Said, “I’ll Think About It.” Now What? Catherine Maley<br />

The Post Consult Follow Up Lou Haggerty<br />

The Nightmare Patient Brent Koch, MD<br />

BREAK IN EXHIBIT HALL<br />

Buy-Ology: How Patients Decide Catherine Maley<br />

Pricing Strategies for Success Josh DeBlasio<br />

5:35pm<br />

Nuts and Bolts: “Heideas” for<br />

Designing an Attractive Practice<br />

Presenter - Heidi Waldorf, MD<br />

• Identifying and Dealing With the Difficult Patient<br />

• The Power of “No:” When to Tell Patients No<br />

• Non-Physicians in Aesthetics<br />

• How Should Aesthetic Physicians Dress in the<br />

Office?<br />

6:30pm<br />

COCKTAIL RECEPTION<br />

• Activism and Fighting MOC<br />

• Assessing EHRs<br />

• Deciding Not to Use EHRs<br />

• When is it too Young to Get Aesthetic<br />

Interventions?<br />

“V<br />

egas Cosmetic Surgery is consistently one of the best meetings<br />

I attend every year. I always return with clinical and practice<br />

management pearls that I can immediately implement into my<br />

practice. But the key is the tips are practical and real. I appreciate the<br />

varied philosophies and perspective of different specialties.”<br />

- Steven Dayan, MD<br />

Facial Plastic Surgeon, Chicago, Illinois<br />

1:00pm<br />

HOSTED LUNCH IN EXHIBIT HALL<br />

12<br />

VegasCosmeticSurgery.com

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