Overview of the Airbnb Community in Denmark

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${D5694616-553E-4B8A-B3CA-BD9279039249}Ny Viden 4.2014_LOW$

Tourism: A Case Study in Copenhagen Airbnb grows the tourism pie, attracting many guests who might otherwise not have come, or been able to stay as long. The following page captures some of Airbnb’s impacts to tourism in Denmark’s capital, Copenhagen. Guest Stays in Copenhagen 4.2 Average length of stay per guest (in nights) 21% Guests who would not have come or not have stayed as long without Airbnb 92% Guests who would recommend the listing they stayed in to a friend Guest Spending in Copenhagen 57% Guests who spent the money they saved by staying on Airbnb on food, shopping, etc. 59% Guests who visited local businesses based on host recommendations GUEST SPENDING THAT STAYS IN THE LOCAL NEIGHBORHOOD (WHERE GUEST STAYED) 35+65 35% AIRBNB LISTINGS VISITED IN COPENHAGEN IN THE PREVIOUS YEAR 96% Hosts who rent out their primary residence Note: All data above is drawn from Airbnb proprietary bookings data, or based on a survey of hosts and guests in Copenhagen.
Definitions Annual Earnings (Typical Host) Average Length of Stay Guest Host Inbound Guest Listing (Active) Nights Hosted (By Listing) Outbound Guest Typical Host Median value of total income earned by host during the one-year study period. Annual earnings are presented for typical hosts. The average length of stay per guest, rather than per trip. Airbnb community members who stay in Airbnb listings. Airbnb community members who rent space on Airbnb. All guests visiting a particular location. Inbound guests includes guests who live in the same location they may have stayed in. A property listed on Airbnb. Listings may include entire homes or apartments, private rooms or shared spaces. Active Listings are all listings that appear on the website during a search. Active listings do not necessarily have availability on a particular date or at all. Median value of total nights hosted per listing during the one-year study period. Only listings that were active as of the start of the study period, and had at least one booking during the study period are included, in order to present the most representative annual values for Airbnb hosting activity. All guests from a particular location who booked an Airbnb listing, regardless of where the listing is. There may be some minor overlap between Inbound Guests and Outbound Guests. All guests associated with a particular reservation are attributed to the location of the booking guest. The median host for all hosts who had at least one active listing as of the start of the study period and at least one booking during the study period. Typical host definitions are used to calculate Annual Earnings and Nights Hosted. Presenting the median value for all hosts who were active as of the start of the study period provides the most representative values for the Airbnb host community.
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Overview of the Airbnb Community in Denmark

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