24.02.2016 Views

Online Gambling and Betting Market

The market has witness online gaming business progressively moving globally, shifting the form of the gambling industry with many consumers adapting the Internet to gamble on slots, bet on sports or play cards. The roll-out of broadband services along with the rapid expansion of smartphone and tablet is one of the factors contributing to the growth of this market. Additionally, increased consumer confidence in effective and low-cost payment mechanisms; significant investment by the online gaming industry to promote its services is also further driving the market growth.

The market has witness online gaming business progressively moving globally, shifting the form of the gambling industry with many consumers adapting the Internet to gamble on slots, bet on sports or play cards. The roll-out of broadband services along with the rapid expansion of smartphone and tablet is one of the factors contributing to the growth of this market. Additionally, increased consumer confidence in effective and low-cost payment mechanisms; significant investment by the online gaming industry to promote its services is also further driving the market growth.

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etting. Japan has a legal online betting site with national lottery operator. In Kenya, the first regulated<br />

online gambling website was launched in 2013.<br />

The market is expected to observe industry consolidation with mergers <strong>and</strong> acquisition in near future. For<br />

instance, Amaya Gaming Group Inc. acquired Rational Group in June 2014, a company that owns the<br />

popular Full Tilt Poker <strong>and</strong> PokerStars online sites. Some of the leading companies in the market include 888<br />

Holdings, Betfair Group, Bwin Party, Ladbrokes, Paddy Power, PokerStars, <strong>and</strong> William Hill <strong>Online</strong> among<br />

others.<br />

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