LAW17733-Vic-Sale-2016-WEB

2016 SALE
FEMALES
100 ELITE REGISTERED
SPRING PTIC FEMALES
FROM OUR WA
NUCLEUS HERD
50 K Heifers PTIC to calve
late September 2016
Sired by Ayrvale Bartel E7, Lawsons
Novak E313, GAR Anticipation,
Dunoon Goodthing, Dunoon Evident,
TC Total, Lawsons NZ 09104 and GAR
Predestined all PTIC to leading AI sires,
Lawsons Incredible H803, GAR Sure
Fire, Paringa Judd J5 and Lawsons
Hugo H653
21 J Cows PTIC to calve
late September 2016
Sired by Ayrvale Bartel E7, Lawsons
Novak E313, Tuwharetoa Regent D145,
Topboss Ambassador F4, GAR Prophet,
and Dunoon Evident, all PTIC to leading
AI sires, Lawsons Incredible H803, GAR
Sure Fire, GAR Sunrise, Paringa Judd
J5 and HPCA Intensity 7102
19 H Cows PTIC to calve
late September 2016
Sired by Ayrvale Bartel E7, Lawsons
Novak E313, Te Mania Africa, Rennylea
Edmund E11and Dunoon Evident,
all PTIC to leading AI sires, Lawsons
Incredible H803, GAR Sure Fire, GAR
Sunrise, Paringa Judd J5 and HPCA
Intensity 7102
17 MA Cows (G-D Age groups)
PTIC to calve late September 2016
Sired by top proven AI sires and all PTIC
to leading AI sires, Lawsons Incredible
H803, GAR Sure Fire, Paringa Judd J5
and HPCA Intensity 7102
The average predicted Grain fed Index
(NextG $ Index) of their progeny is $149
(top 3% of the breed). All spring females
sell PTIC and are due to calve late
September with no follow-up natural
sires used, so 100% of all Sale females
sell PTIC to leading AI sires! This Female
Sale represents a unique opportunity
for any new or existing seedstock or
commercial Angus herds to secure
some of the best Angus females in
the Angus breed.
Angus Ranch (GAR) for the past
few years and you can see why.
Prophet is also a great outcross for many
breeders and you will see many more
of his progeny over the next few years.
The four Prophet sons that sold at our
recent WA Sale averaged over $8,000.
Overall, we are extremely proud of
this years Sale bulls, they are so
consistent all the way through to
Lot 216! The temperament of this
year’s bulls is outstanding, which
is a trait that is moderately heritable
but also a great tribute to our staff
who have looked after these boys.
This year’s 100 PTIC Registered Sale
Females are also a highlight for what can
be achieved with disciplined breeding
and stacking pedigrees with the top
performance sires. These 100 registered
Angus females are selected from our
nucleus WA herd purely on joining date
so they represent some of the most elite
Angus heifers to ever sell in Australia,
all sell PTIC to the next generation of
super stars!
In order to maintain a 45 day calving
period in WA nucleus herd and for ease of
management we have offered for sale all
December joined spring females. These
females will go on to produce some of
the top selling bulls in other seedstock
herds as they have done so frequently
over the years. There are also many
potential elite donor cows that sell.
All females with >10% probability for
carrying recessive genes (AM, CA, NH
and DD) will be DNA tested prior to the
Sale and results available prior to or on
Sale Day. If the purchaser would like
to DNA test animals with probabilities
under 10% please discuss this with us
prior to the Sale. Please note Lawsons
Angus do not offer free delivery on
Sale Females, however we will assist
purchasers if they would like to arrange
for delivery on their behalf and manage
this as cost effectively as we can.
Many thanks to our staff and in particular
Michelle Muller who has the very tough
task of managing our data, overseeing
the management of our Victorian Bull
Unit/breeding operation and cooperators
and still manages to do a great job
juggling work and bringing up a family.
Thanks to Michelle Martin and our other
hard working team as well.
The 2016 Sale Females are the most elite group of Angus females to ever sell in Australia.
They include 20 daughters of Ayrvale Bartel E7. Sale Females average top 15% for GRN
and NextG GRN Index is in the top 3% of the breed. Sale Females will sell from $2,000.
We have some exciting times ahead
in the Beef Industry. Lawsons Angus
remains committed to working with
clients to improve on-farm productivity
and to help find markets that recognize
the value of superior genetics in feedlots
and on the rail.
Sale Day is a great chance to catch
up with lots of people from all over
Australia. This year we will be serving
slow-cooked Lawsons Angus grass-fed
beef for lunch, which has been aged and
is sired by none other than Ayrvale Bartel
E7, one of the breeds best eating quality
sires. We are hoping the chef can handle
these genetics!
Look forward to seeing you on Sale
Day or before the big day.
Harry Lawson
EYCI (¢/kg cwt)
LAWSONS ANGUS GENETICS ARE AN
IMPORTANT INGREDIENT IN A GLOBAL
FOOD INDUSTRY
Australian Cattle Market hits an all-time high in 2015
It’s been a great year for Australian breeding herds with cows
and weaners making record prices. The Eastern Young Cattle
Index (EYCI) jumped 64% in one year! It’s a phenomenal turn
around and it’s been rewarding to see the successful sale
results from clients in all parts of Australia.
EASTERN YOUNG CATTLE INDEX 2014–2016
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Jul
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2013/14 2014/15 2015/16
Whilst this good news provides a fundamental change to
breeders’ profitability, its important to note that the EYCI
provides an average price, the opportunity exists for breeders
with quality cattle to achieve a significantly higher price than
‘average’. At Lawsons Angus we never accept that
average is acceptable and continue to work with our clients
to help differentiate the value of their product so they don’t
have to play the ‘commodity’ game. We have always said
we are a tiny player in a Global Food Industry, however we
can still make a significant difference.
One of the exciting parts of being part of our newly formed
Central Agri Group is Lawsons Angus clients have the
opportunity to be part of a larger integrated beef company.
This will provide opportunities for clients to participate in
value-based marketing opportunities.
Part of my travels this year included a trip to Japan where we
visited the end customers for Carpenter Beef’s high quality
grainfed Angus beef, which some of our key clients have being
supplying cattle to for a number of years. We also visited the
Tokyo Wagyu auction. If you ever doubt the value of selecting
for meat quality then trips like these bring you to your senses! It
also reminds me that there are markets around the world that are
prepared to pay and recognise quality – Japan being a key one.
The Japanese emphasis on quality involves every part of the
supply chain - from how the animals are fed and processed,
to food safety, meat packaging through to beautifully presented
value-adding/retail outlets in Japan. It’s not just the marbling that
is important for quality either, it’s the taste, meat texture along
with meat and fat colour that form part of the eating experience.
May
Jun
John Berkefeld, Kazuhisa Kishimoto, Harry Lawson and
Ryo Kitano at Tokyo Wagyu market, Japan, January 2016
Applying knowledge and research in a Global
Food Industry – feedlot performance and value
on-the-rail count
So why is the feedback from our Japanese customers
relevant? Firstly, they are the end customer and consumer that
choose to buy our beef. Secondly, a better understanding of
our end markets helps us identify opportunities for our clients
to step out of the commodity business. Thirdly, as an applied
geneticist and breeder of Angus cattle we see lots of genetic
variation (as well as financial variation), which allows us to
continue to make genetic improvement that can lead to us
building a more efficient, profitable supply chain.
Through measuring and applying multi-trait selection
pressure on key economic traits, including carcase traits and
MSA grading on grass and in the feedlot, we can produce
a more consistent, predictable product with potentially less
days on feed. Huge variation exists amongst cohorts of
Angus steers we feed for Carpenter Beef export programs,
and other programs like the Angus Sire Benchmark program,
in average daily gain (ADG), but also is carcase weight,
marbling and yield. Yield is a major component of the
profit equation, but unfortunately has taken a backward
step in many breeding programs selecting for positive fat.
The push by some Australian seedstock herds to use fat
as a selection tool for fertility is misleading and will lead to
loss of feed conversion and yield. Fat is four times more
energy expensive to lay down than muscle, so the losses
in producing ‘genetically fat’ animals will impact all parts
of the supply chain. Moderate maturity patterns and milk
are more important and better ways to maintain an efficient
cow herd. Yield and weights gain on grass and in the feedlot
are important economic traits and with careful sire-selection
we can select for both high yield and fertility simultaneously,
much like we do for outliers for birth weight and growth.
6 LAWSONS ANGUS 2016 CATALOGUE 7