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Iceland tops Europe arrivals Travel to Europe continues to surge amidst a migration crisis, and safety and security concerns in 2015. Travel to Europe continues to surge amidst a migration crisis, and safety and security concerns in 2015. According to latest European Travel Commission’s “European Tourism 2015 - Trends & Prospects”, 2015 marked the 6th consecutive year of above-average growth for the most visited region in the world. “Prospects for 2016 remain optimistic with growth expected to increase by 3%,” said Eduardo Santander, Executive Director of ETC. Growth spread across the majority of European countries, buoyed by Iceland (+30%), Romania (+17%) and Slovakia (+16%). Montenegro (+15.5%) and Ireland (+14%) recorded a substantial increase fuelled by the strong demand from key European source markets. Portugal, Croatia (both +10%) and Greece (+8%) also enjoyed sustained growth. Croatia, particularly, benefited from their on-going efforts to extend the pre- and post-summer period, while Greece owes its performance to improving flight connections and to the flow of tourists avoiding competing destinations perceived at risk of terrorist attacks. Exceptions to the overall trend were Bulgaria, Turkey (both -1%), Estonia (-3%) and Finland (-5%) which all saw a decline from the previous year attributable to the fall in arrivals from Russia. Montenegro was the only European destination that enjoyed growth from the Russian market (+6.4% overnights). Travel demand from key intra-European markets continues to thrive within Europe despite presage of tighter border controls within the Schengen area. Growth from UK and Germany is in line with positive economic trends whereas increased demand from France and Italy is resulting from the strong appetite for traditional summer destinations. In the US, the upswing of the economy, a strong US Dollar, and the ever-growing consumer confidence contribute to the appeal of Europe as a holiday destination. The United States[i] accounts for 5% of total arrivals (25.7million) to Europe with further growth expected (+6% annual average) towards 2020. The majority of European destinations also reported growth, +30% Chinese arrivals to Europe, what suggests that the economic slowdown in China failed to deter tourists’ enthusiasm to travel internationally. Skogafoss is one of the attractive places in Iceland. A Day on the Danube ‘A Day on the Danube’ is the title of the brand new image brochure all about the Danube and is the topic of this year’s presentation under the slogan of Danube@ITB. It stands for the wide range of activities and attractions that the Danube region offers as a tourism destination. At ITB Berlin 2016 the countries on the Danube will be exhibiting their cultural, nature and adventure tourism products, with a focus on biking and cruises on the river. At the ITB Berlin Convention, at the Danube Forum, high-ranking figures will discuss the opportunities and challenges under the heading of ‘Living the future on the Danube’. A free tour organised by an expert on the Danube will also provide trade visitors with indepth information about tourism in the regions bordering Europe’s second-longest river. Lufthansa Releases Universal Passenger Check-In LH has launched a new service called AirlineCheckins that allows passengers can check in on any airline from a central point. Users will be able to check in online at over 100 airlines at different airports around the world. The featured carriers have yet to be announced at this stage of the release, but they are said to be “large and medium-sized airlines.” The system is also set to include a section for preferences, allowing passengers to specify whether they would prefer a seat at the front or rear of an aircraft, aisle or window seat, and other seating arrangements. LIH wrote on the FAQ section of their website: “The online check-in process is identical to the face-to-face discussion at the airline’s check-in desk at the airport, but it has the benefit of allowing you to go directly to security when you arrive at the airport, then head straight to your gate, where you scan your previously issued boarding pass at the appropriate checkpoint or show your pass to the relevant employee.” 4 >> Travel Trade OUTBOUND - Scandinavia
Glamping - the a hot new niche An increasing number of travelers in Southeast Asia are being attracted to a soaring new supply of tented accommodation in emerging destinations, according to a new report from Thai-based consulting firm C9. Data from C9’s Tented Accommodation Market 2016 shows 29 properties in the region offering international standard products, consisting of 14 standalone tent-only resorts and 15 hybrid operations. Thailand and Indonesia are prime movers in the region. Noting the rising influence of “glamping,” C9 Hotelworks Managing Director Bill Barnett said, “sleeping in tents can be traced back to prehistoric times and the dawn of humankind, which makes them the world’s second accommodation innovation hot on the heels of the cave. Link in the earliest tourists, or as they were known as ‘nomads,’ and the intrinsic link between tents and travel is crystal clear.” Barnett added that when tracing back the roots of most of Asia’s resort and cultural destinations, backpackers were the earliest first movers into these locations. “Today we have key travel disruptors such as low-cost airline carriers, flashpackers, millennials and a rising tide of tourists looking for authentic and local experience that go beyond four walls,” he added. C9’s report is quick to point out an influx of new luxury slanted tents in the pipeline such as the upcoming Rosewood in Luang Prabang Laos. Designed by Bill Bensley, Barnett said there is a huge buzz about this product in the travel industry. Bensley is well known in tent circles for his landmark Four Seasons Tented Camp Golden Triangle in Thailand. He is not the only “starchitect” who has embraced tents, with another notable being Jean-Michel Gathy, who created Amanwana on the nature reserve island of Moyo in Indonesia. Viewing locations of resorts in the report, those in forests top the chart, followed somewhat distantly by beaches. Cultural destinations and river settings rank in as well. Price wise in a broad market-wide snapshot the average median rack rate across the entire market is US$270. One surprising outcome of C9’s research is that 21% of the properties are in the midscale segment and 13% are entry-level products. “We are seeing a broader range of traditional investors coming on-stream in newer destinations,” Barnett said. “Favorable development cost, short build times and ultimately a drive by customers who are looking for more authentic holidays are key motivating factors.” Hilton first to give cash discounts to loyalty members to avoid OTA´s Hilton Worldwide has announced that Hilton HHonors members can now receive an exclusive discount on room rates by booking directly through its brand websites, Hilton HHonors mobile app and reservation call centers, or through preferred corporate travel partners and approved travel agents. This guaranteed discount is available at more than 4,500 hotels around the world. Hilton’s new “Stop Clicking Around” marketing campaign – the largest ever launched in the company’s 97 year history – will also emphasize the other benefits of booking direct and being an HHonors member. These benefits include HHonors Points that can be used for free room nights, free Wi-Fi, and the ability to checkin, choose your own room from a digital floor plan and use a Digital Key all via the HHonors mobile app on a smartphone. In addition, when HHonors members book direct with Hilton, hotels are able to provide more personalized and memorable experiences for each stay. “Our customers don’t need to worry about sorting through a dizzying array of websites, enduring hundreds of clicks and wasting hours of time. They can be assured that booking a room directly with us at any of our hotels doesn’t require extensive searching and price checking to find the best prices online,” said Geraldine Calpin, chief marketing officer at Hilton Worldwide. “Last year, 57 billion Hilton HHonors Points – or more than 1.6 million free nights – went unearned because guests booked their stay through a third party,” said Mark Weinstein, global head of Customer Engagement, Loyalty and Partnerships at Hilton Worldwide. “There is a huge misconception that third parties always offer lower prices for our hotel rooms, which is simply not true.” All Hilton HHonors members who book directly through Hilton can save time and money, and gain instant access to the benefits they care about most: • Exclusive discount: Members of the Hilton HHonors loyalty program can now take advantage of an exclusive discount that can’t be found anywhere else, as long as they book directly through Hilton, at more than 4,500 hotels around the world. • Instant benefits: Hilton HHonors is free to join and offers instant benefits to all members, such as free Wi-Fi, popular digital tools like digital check-in with room selection and Digital Key, and the ability to earn and redeem Points for free nights. • Unforgettable, exclusive experiences: Booking direct opens the door to exclusive events, like Live Nation concerts or private dining experiences. • Loyalty rewarded with more personalized service: HHonors members who book direct can better share their preferences with the hotel for a stay tailored to their requests. To launch the “Stop Clicking Around” campaign, Hilton Worldwide enlisted the help of Fold7, a London-based marketing and advertising agency. Travel Trade OUTBOUND - Scandinavia
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Page 9 and 10: Malaysia rides on family fun Adelyn
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