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The Management Pages<br />

Campbell’s recipe for success<br />

A CLEAR STRATEGY,<br />

LEADERSHIP AND TEAMWORK<br />

are the essentials of a successful<br />

enterprise, whether that is running a<br />

veterinary practice or the private office<br />

of the most successful Labour Prime<br />

Minister in history, attendees at the<br />

SPVS-VPMA congress were told.<br />

Alastair Campbell, the son of a<br />

Yorkshire veterinary surgeon and the<br />

communications director for former<br />

premier Tony Blair, was the opening<br />

speaker at the meeting of veterinary<br />

practice owners and managers in<br />

Newport on 29th and 30th January.<br />

Having helped organise the Blair<br />

government’s trio of general election<br />

victories, Campbell retired from<br />

politics and earns a living as an author<br />

and motivational speaker. His books<br />

include Winners, an analysis of the<br />

reasons for the success of noted<br />

figures from sport, politics and other<br />

areas of public life. “But being a<br />

winner is not about trophies or titles, it<br />

is about a mind-set. It is about setting<br />

yourself objectives and trying to meet<br />

them. They can be anything – running<br />

a marathon, losing weight or writing a<br />

book,” he said.<br />

While those attending the meeting<br />

were responsible for providing the<br />

strategy and leadership for their<br />

business, Mr Campbell highlighted the<br />

importance of colleagues back at the<br />

practice in providing the teamwork that<br />

is the third key element.<br />

He recalled that during the election<br />

campaigns of 1997, 2001 and 2005, his<br />

first concern had been to ensure the<br />

happiness of the group of bus drivers<br />

who were responsible for transporting<br />

the Labour entourage and media<br />

to events around the country. The<br />

schedule would often change at short<br />

notice and so it was essential to ensure<br />

their drivers’ co-operation.<br />

“They were not going to get<br />

out of bed with the same<br />

zeal if they did not feel part<br />

of what’s going on.”<br />

He acknowledged that<br />

a breakdown in teamwork<br />

had been one of the main<br />

reasons for the failure<br />

of the Labour party to<br />

secure a fourth term, due<br />

to the strained leadership<br />

between Blair and his<br />

chancellor Gordon Brown.<br />

He maintained that the employer’s<br />

colleague and eventual successor had<br />

been both brilliant and impossible to<br />

work with.<br />

But in politics, unlike sport, it may<br />

be impossible to sack a resentful<br />

teammate because they have to stay<br />

on the pitch, he said. He advised his<br />

audience to make sure that succession<br />

planning in their own business is better<br />

organised than that for the end of<br />

Tony Blair’s period as Labour leader or<br />

that of Sir Alex Ferguson, the former<br />

manager of Manchester United and<br />

one of the “winners” interviewed for<br />

his book.<br />

One of the characteristics of<br />

successful leaders like Sir Alex has<br />

DON’t FORGET TO UPGRADE your equipment<br />

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CALL US ON 0870 241 7679 FOR<br />

A COMPETITIVE QUOTE<br />

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