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The Management Pages<br />
Campbell’s recipe for success<br />
A CLEAR STRATEGY,<br />
LEADERSHIP AND TEAMWORK<br />
are the essentials of a successful<br />
enterprise, whether that is running a<br />
veterinary practice or the private office<br />
of the most successful Labour Prime<br />
Minister in history, attendees at the<br />
SPVS-VPMA congress were told.<br />
Alastair Campbell, the son of a<br />
Yorkshire veterinary surgeon and the<br />
communications director for former<br />
premier Tony Blair, was the opening<br />
speaker at the meeting of veterinary<br />
practice owners and managers in<br />
Newport on 29th and 30th January.<br />
Having helped organise the Blair<br />
government’s trio of general election<br />
victories, Campbell retired from<br />
politics and earns a living as an author<br />
and motivational speaker. His books<br />
include Winners, an analysis of the<br />
reasons for the success of noted<br />
figures from sport, politics and other<br />
areas of public life. “But being a<br />
winner is not about trophies or titles, it<br />
is about a mind-set. It is about setting<br />
yourself objectives and trying to meet<br />
them. They can be anything – running<br />
a marathon, losing weight or writing a<br />
book,” he said.<br />
While those attending the meeting<br />
were responsible for providing the<br />
strategy and leadership for their<br />
business, Mr Campbell highlighted the<br />
importance of colleagues back at the<br />
practice in providing the teamwork that<br />
is the third key element.<br />
He recalled that during the election<br />
campaigns of 1997, 2001 and 2005, his<br />
first concern had been to ensure the<br />
happiness of the group of bus drivers<br />
who were responsible for transporting<br />
the Labour entourage and media<br />
to events around the country. The<br />
schedule would often change at short<br />
notice and so it was essential to ensure<br />
their drivers’ co-operation.<br />
“They were not going to get<br />
out of bed with the same<br />
zeal if they did not feel part<br />
of what’s going on.”<br />
He acknowledged that<br />
a breakdown in teamwork<br />
had been one of the main<br />
reasons for the failure<br />
of the Labour party to<br />
secure a fourth term, due<br />
to the strained leadership<br />
between Blair and his<br />
chancellor Gordon Brown.<br />
He maintained that the employer’s<br />
colleague and eventual successor had<br />
been both brilliant and impossible to<br />
work with.<br />
But in politics, unlike sport, it may<br />
be impossible to sack a resentful<br />
teammate because they have to stay<br />
on the pitch, he said. He advised his<br />
audience to make sure that succession<br />
planning in their own business is better<br />
organised than that for the end of<br />
Tony Blair’s period as Labour leader or<br />
that of Sir Alex Ferguson, the former<br />
manager of Manchester United and<br />
one of the “winners” interviewed for<br />
his book.<br />
One of the characteristics of<br />
successful leaders like Sir Alex has<br />
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