riseofthevinyl

Why Vinyl?
Many people choose vinyl over digital because it emits a clearer,
warmer, and richer sound. Jon Lloyd, a music genre specialist at Juno
Records, says that digital music has been its own worst advertisement
over the last decade because “[y]ou can set up a digital music label for
a [relatively] very low cost meaning the market is flooded with record
labels that aren’t particularly high on quality control.” The low quality
music that is being produced gives us insight as to why people are
choosing vinyl records over digital music.
Older people who grew up listening and owning a vinyl collection
are experiencing nostalgia and are also contributing to vinyl sales.
However, the youth is also purchasing vinyl records, and it has a large
part to do with the physicality of the record.
Vinyl records offer us something that a digital file does not. A vinyl
record is tangible and the act of putting on a record makes listening to
it a little more peronal and special rather than listening to a playlist that
can go on for hours. Many vinyl records also include a reedemable mp3
download of that album with a customer purchase. A vinyl collection
is also something that everyone can see and gives them insight as to
what kind of music you enjoy listening to.
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