Creative Business Maven

Pg. 10 Pg. 11
Niroma
Beautiful, intricate, highly detailed large macrame
wall hanging mounted on sealed white birch branch.
This boho macrame piece is made up of multiple layers
of natural unbleached cotton rope and twine, with
an accent of light grey rope in the center.
Studio
I’m Cindy Bokser of Niroma Studio, maker of hand
woven and macramé wall art, and modern wall
hooks. I’m a mom to two toddler boys and also work
in the visual arts. I launched my web shop and Etsy
last summer and have been enjoying a great, supportive
social media community on Instagram.
I practiced art as a child, taking painting and pottery
classes, but I put away those interests in high school
and college when academics and sports became a priority.
Toward the end of my undergraduate career,
I began to dabble in art again because it kept calling
me back, but in all honesty, I wasn’t very good.
I decided the best thing for me would be to work in
the arts, to champion the arts, and that’s what I happily
did and have been doing for the past decade.
In early 2015, I took a business trip to Marfa, Texas, to
the former home of the late artist Donald Judd. I ate,
drank and breathed Judd all weekend with the limitless
West Texas landscape and sky invigorating every sense,
and suddenly, I couldn’t get the idea out of my head that
I needed to work with my hands again. I came home
and happened upon fiber arts. I started out by teaching
myself the art of loom weaving, which evolved into
a discovery of macramé, and now I feel unstoppable.
Fiber art is the perfect creative avenue for people
who are not diehard perfectionists, for people who
are ok with throwing caution to the wind. I embrace
this art mostly because there really are no mistakes.
It allows you to free up your mind and your
hands to let the yarn or rope take you in directions
that are often not planned out. And I’ve found that
when I succumb to the fiber, I often do my best work.
This is similar to the way I do a lot of things in my
life, for better or worse, so I’ve found it to be a fitting
outlet for me. Sure, there are also fiber artists and artisans
who plan every move, and that’s the beauty of
this art. It can be whatever you want it to be for you.
Always feeling like my wall hangings, or any wall
hangings, are done a bit of disservice when hung
on a plain old nail, I created my first wall hook
and really enjoyed how it finished off the look. I
now offer them in four shapes and seven colors.
After 20 years of working for other people, it’s been an
incredibly fulfilling journey to start my own business.
To have the freedom to create, speak about my work
and business, and market it the way I want to, with only
my sweat and tenacity to determine where it goes, is an
unparalleled feeling. I’m excited to see how far I can go!
This is not your granny's macrame. Macrame can be
the perfect addition to the modern home. With clean,
sleek styling, a macrame wall hanging adds texture
and depth to wall spaces that are begging for a little
extra attention. Macrame curtain is made of cotton
rope and has been dip-dyed by hand an ombre grey
with very faint deep purplish undertones. It hangs
from a brass rod.
Clean, modern style wooden wall hooks complete the
look of any room. A favorite for nurseries and kids
rooms.
Hang a special outfit, coat, hat, jewelry or decorative
wall hanging on your favorite shape wall hook to add
that special detail.
These wall hooks come in four shapes and seven different
colors and are made of solid pine.