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8 What’s the Deal?<br />
Millennials came of age in an era of LivingSocial and Groupon, as well as a time<br />
of economic crisis, so perhaps it’s no surprise they’re highly deal-oriented. In fact,<br />
Millennials seem <strong>to</strong> consider shopping a competitive sport in which seeking out the<br />
best deal is part of the thrill.<br />
Nielsen reports that many of Millennials’ favorite apps are focused on retailing or<br />
finding discounts. According <strong>to</strong> BCG, in 2013 a whopping 43 percent of Millennials<br />
regularly checked their smartphones while in a s<strong>to</strong>re <strong>to</strong> look for coupons or promotions<br />
(nearly double the 24 percent who did so in 2012).<br />
How can you cater <strong>to</strong> Millennials’ thirst for deals? Here are five ideas <strong>to</strong> try.<br />
1<br />
Use text message <strong>marketing</strong> <strong>to</strong> reach<br />
them in-s<strong>to</strong>re<br />
Geofencing capabilities can enable you <strong>to</strong> send targeted<br />
texts <strong>to</strong> cus<strong>to</strong>mers when they’re in or near your location (or<br />
even your competition’s). Lure indecisive cus<strong>to</strong>mers with<br />
special offers if they act now.<br />
2<br />
Make them feel special<br />
Millennials love <strong>to</strong> feel part of the “in crowd.” Use social<br />
media <strong>to</strong> reach out with exclusive or limited-time offers,<br />
discount codes and sale events.<br />
Use text message<br />
<strong>marketing</strong>
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