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4 Saturday, <strong>12</strong> <strong>March</strong> <strong>2016</strong> |MuhurtNews<br />
Skybags Unveils ‘Backpack Collection <strong>2016</strong>’ with<br />
Brand Ambassador Varun Dhawan<br />
‘Skybags’, the youth bags brand from the house of India’s<br />
leading luggage company, V.I.P Industries announced the<br />
launch of its latest backpack collection. The campaign was<br />
unveiled by Brand Ambassador Varun Dhawan at a press<br />
conference in Mumbai on 11th <strong>March</strong>, <strong>2016</strong>.<br />
Varun Dhawan presented the ‘Backpack Collection <strong>2016</strong>’,<br />
which offers latest designs, vibrant colors and never-seenbefore<br />
prints. Dhawan is seen leaping through the air, moving<br />
in style, with different bags from the new collection<br />
against Istanbul skyline.<br />
Radhika Piramal, MD, V.I.P Industries says, “As a brand we<br />
aspire to connect with young audience that is fun-loving,<br />
vibrant and who have an edge about them.<br />
Our ‘Tri-tech series’ of backpacks are super spacious, comes<br />
with laptop and tablet compatibility, organizer, waterproof<br />
rain cover and specially designed ‘aer-zone’ back comfort. All<br />
bags come with <strong>12</strong> month worldwide warranty.”<br />
Varun Dhawan says, “I’m really kicked about using the new<br />
backpack collection. The backpacks have a unique design<br />
and they really do command attention. Plus it was great fun<br />
shooting for the Skybags campaign. There will be a lot to<br />
watch out for from Skybags in <strong>2016</strong>.”<br />
About online contest through several social media platforms.<br />
Participants simply need to leap in the air and capture a<br />
photo of themselves and share it on Facebook, Twitter or<br />
Instagram with #MyBigLeap. Daily winners get Skybags backpacks.<br />
One lucky participant will win a special paragliding<br />
experience.<br />
Volvo Introduces S60 Cross Country<br />
Introducing the New S60 Cross Country with 201mm<br />
Ground Clearance<br />
Ex-Showroom Mumbai (without Octroi), INR 38.9<br />
Lakhs<br />
Tom von Bonsdorff, Managing Director, Volvo Auto<br />
India said“Nothing could be more appropriate for India<br />
than a Cross Country Sedan, yes the wait is finally<br />
over. Our customers want their cars to glide through<br />
the rough roads but had to compromise on the rear<br />
seat comfort of a sedan. Our latest launch, S60 Cross<br />
Country addresses both these in a unique blend of<br />
sporty ruggedness. We have included all the capability<br />
driven features standard offering a unique ‘All<br />
Weather, All Road’ experience.”
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