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16 Technology Vision 2016 Accenture Technology Vision 2016 Survey Demographics For the second year, we conducted a global survey of more than 3,100 business and IT executives across 11 countries to understand their perspectives on the impact of technology on their organizations, and to identify their priority technology investments over the next few years. The survey was fielded from October through December 2015. Australia Brazil China France Germany India Locations 8% 9% 9% 9% 11% 8% Headquarters 246 274 269 289 337 254 Ireland Japan South Africa United Kingdom United States Locations 1% 8% 8% 11% 17% Headquarters 36 267 237 337 546 Title 1-5.9 billion 500-999 million +50 billion 20-49.9 billion Revenue (USD) Retail Public Service Utilities 10% Industry 1% Aerospace & Defense Airlines Banking Consumer Goods and Services 10-19.9 billion 10% 10% Communications 6-9.9 Life Sciences Title billion 10% 10% 3% Healthcare 25% Director, IT Insurance 15% CTO or Director Industrial of Technology Equipment 13% Function Head 10% CIO or Chief Mobility Officer 9% COO 25% Director, IT 8% Line of Business Head 15% CTO or Director of Technology 8% CMO 13% Function Head 8% CFO 10% CIO or Chief Mobility Officer 3% CSO 9% COO 8% Line of Business Head #techvision2016 8% CMO 10% 10% 6% 10% 10%
17 Technology Vision 2016 References: 1 Digital Economic Value Index, Accenture, January 2016. 2 Most Innovative Companies 2015: Virgin America, Fast Company, February 25, 2015. http://www.fastcompany.com/3039590/most-innovative-companies-2015/virgin-america 3 How Blue Apron and Zappos Use Data to Disrupt Themselves, Ad Exchanger, October 9, 2015. http://adexchanger.com/advertiser/how-blue-apron-and-zappos-use-data-to-disrupt-themselves The Ultimate Marketing Machine, Harvard Business Review, July–August 2014. https://hbr.org/2014/07/the-ultimate-marketing-machine 4 Most Innovative Companies 2015: Samsung, Fast Company, February 10, 2015. http://www.fastcompany.com/3039597/most-innovative-companies-2015/samsung Acknowledging a Crisis, Samsung is Trying to Improve Its Corporate Culture, Quartz, December 30, 2014. http://qz.com/288923/samsung-is-trying-to-improve-its-corporate-culture-amid-crisis/
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