FAM Highlights 2016 7
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OUR PURPOSE<br />
A Company’s manifesto should be built on its CORE PURPOSE and the organization’s<br />
fundamental reason for being. An effective purpose reflects the importance people attach<br />
to the company’s work-it taps their emotional motivations and gets at the deeper reason<br />
for the organization’s existence past making money.<br />
The ordinary level of stress for account executives working to impress and care for clients<br />
is very high. It is due to this, that we choose to be extra-ordinary. To be the ones who will<br />
carry the torch of a better way for account executives throughout our country to assist<br />
their clients and referral partners. We dedicate ourselves everyday through new tools and<br />
a good old fashioned personal touch that allow our account executives to feel better<br />
supported and cared for. We are about CONSTANT PROGRESS. CONSTANT SUPPORT.<br />
Our purpose is clear. To remove the unnecessarily cumbersome and complicated aspects<br />
of the mortgage loan process and allow our account executives to focus on better serving<br />
their clients in serving their borrowers and building stronger relationships with their<br />
referral partners.
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