Rosetta

Recommendations

Info

News The first of two ExoMars missions will be launched in March 2016. ExoMars, a joint endeavour between the European Space Agency and Russia’s Roscosmos space agency, comprises two missions. The Trace Gas Orbiter (TGO) and Schiaparelli (both pictured here) make up the 2016 mission, while the second mission, planned for launch in 2018, will combine a rover and a surface science platform. Both missions will be launched on Russian Proton rockets from Baikonur. TGO will take a detailed inventory of Mars’s atmospheric gases. The origin of methane is of special interest — its presence implies an active, current source, and the TGO will help to determine whether it stems from a geological or biological source. Schiaparelli will demonstrate a range of t echnologies to enable a controlled landing on Mars in preparation for future missions. The TGO will also serve as a data relay for the 2018 mission, which comprises a European rover and a stationary Russian surface science platform. The rover will be the first mission to combine the capability of moving across the surface with the ability to drill down to two metres below the surface, in order to retrieve and analyse samples using the Pasteur payload of sophisticated instruments. ExoMars is set to open a new era for Europe: moving from remote observation to surface and subsurface exploration of Mars. Credit: ESA-S.Corvaja
Editorial It is with great pride that I, alongside the rest of the editorial team, present this issue of CAPjournal, dedicated to the communication and outreach that surround the Rosetta mission. For Europe, and indeed beyond, Rosetta represents the largest spaceflight event of the decade and it was not luck that the world was watching as it all unfolded. In the United Kingdom, where I am based, it was impossible to miss. You could find news and messages of support for the mission in papers, on television, swathed across the internet and even on a dedicated postmark. I found myself bombarded with questions from friends and family who had never before shown much interest in space about what was happening, what would come next and, perhaps most heart-warming of all, what else there was to know about ESA — an organisation that some of them had not previously known to exist. Contents Explained in 60 Seconds: Why Visit a Comet? 4 The Strategy and Implementation of the Rosetta Communication Campaign 5 How a Cartoon Series Helped the Public Care about Rosetta and Philae 12 Behind the Scenes of the Discovery Channel’s Rosetta Mission Documentary Special 19 Ambition: A Risky Adventure in Science Communication 21 “Hello, World!” Harnessing Social Media for the Rosetta Mission 30 Using Competitions to Engage the Public: Lessons Learnt from Rosetta 37 Live Blogging Science News: The Rosetta Mission 42 An Historic Encounter: Reviewing the Outreach around ESA’s Rosetta Mission 44 In this issue the creators of the communications storm that surrounded and stoked Rosetta’s success share their experience of the process and lay out before us the Good, the Great and the downright Ugly of baring all for the public. It is a campaign that exposed the risks, the failures and the unknowns of a pioneering mission to the eyes of the world and, in making itself vulnerable, Rosetta’s story became not only known, but embraced and adored the world over. You will also find here critiques and reviews of the mission’s communications — outsider perspectives on what was, at times, a controversial approach. It is always a pleasure to edit this journal and this issue was no exception. I hope you gain as much from reading the articles as I did: I think we can all learn something from the diverse and widely collaborative work that was done to support this historic mission. In addition to the content of this issue, CAPjournal has yet more reason to celebrate as, at the end of last year, both the International Astronomical Union (IAU) and the European Southern Observatory (ESO) confirmed their commitment to the journal. We have many more issues, and a very bright future, ahead of us and it is time to think about how that future might look. It has always been our aim to keep the astronomy outreach community deeply embedded in this journal’s evolution and production so if you have any suggestions for improvements or changes to the journal please do get in touch. In the meantime, we encourage you to continue coming together as practitioners and theoreticians to share your learning, innovation and ideas through the journal. Many thanks once again for your interest in CAPjournal, and happy reading, Beyond the acknowledgements included in individual papers in this special edition, the European Space Agency (ESA) communication team would like to thank everyone involved in the Rosetta mission communication campaign: it was a huge collaborative effort. These include ESA’s partner agencies and institutions around Europe and the world; the many external media partners, broadcasters, companies, and individuals who helped build and spread the word; our colleagues from across ESA communications; and the scientists and engineers inside and outside ESA who have worked on the Rosetta mission over many decades, who helped us release accurate and timely information. In particular, we would like to thank our ESA colleagues Matt Taylor, Fred Jansen, Gerhard Schwehm, Patrick Martin, Andrea Accomazzo, Sylvain Lodiot, and Paolo Ferri for their enormous support. Cover: On the cover of this issue is an image of Comet 67P/Churyumov– Gerasimenko taken with the Optical, Spectroscopic, and Infrared Remote Imaging System (OSIRIS), a dual camera imaging system aboard the Rosetta orbiter operating in the visible, near-infrared and near- ultraviolet wavelength ranges. OSIRIS was built by a consortium led by the Max-Planck-Institut für Sonnensystemforschung, Göttingen, Germany. Credit: ESA/Rosetta/MPS for OSIRIS Team MPS/UPD/LAM/IAA/SSO/ INTA/UPM/DASP/IDA Submit articles for one of the following journal sections: Georgia Bladon Editor-in-Chief of CAPjournal News Explained in 60 Seconds Announcement Best Practice Research & Applications Column Review
Page 1: journal Issue 19 | March 2016 Commu
Page 5 and 6: The Strategy and Implementation of
Page 7 and 8: CAPjournal, No. 19, March 2016 One
Page 9 and 10: CAPjournal, No. 19, March 2016 less
Page 11 and 12: CAPjournal, No. 19, March 2016 Figu
Page 17 and 18: CAPjournal, No. 19, March 2016 Sele
Page 19 and 20: Behind the Scenes of the Discovery
Page 21 and 22: Ambition: A Risky Adventure in Scie
Page 23 and 24: CAPjournal, No. 19, March 2016 Davi
Page 25 and 26: CAPjournal, No. 19, March 2016 Fugl
Page 30 and 31: Best Practice “Hello, World!” H
Page 32 and 33: “Hello, World!” Harnessing Soci
Page 38 and 39: Using Competitions to Engage the Pu
Page 40 and 41: Using Competitions to Engage the Pu
Page 42 and 43: Column Live Blogging Science News:
Page 44 and 45: Review An Historic Encounter: Revie
Page 46 and 47: An Historic Encounter: Reviewing th
Page 48: Colophon Editor-in-Chief Georgia Bl

Rosetta

Create successful ePaper yourself

Delete template?

Save as template?