XCO Marketing Presentation 2016 LR 19 11 15

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CENTRE OF EXCELLENCE • 3 focus areas: –Product and Marketing Strategy (Sector Aligned) •Marketing strategy and plan ownership / Budget responsibility / GTMS –Digital, Marketing Automation and Reporting (Shared Resource) •Marketo / Turtl / SalesForce / Drupal /PPC / Social Media - engagement –Campaign Marketing (Shared Resource) •Campaign delivery and execution •Communications, PR and Events 4 PRESENTATION INFORMATION IN FOOTER 04/12/2015 © 2015 Xchanging plc
MARKETING NEW WAYS OF WORKING © 2015 Xchanging plc
Page 1 and 2: MARKETING 2016 © 2015 Xchanging pl
Page 3: Global Marketing Director Marketing
Page 7 and 8: TECHNOLOGY Supporting the pragmatic
Page 9 and 10: MARKETING FUNNEL 2016 9 PRESENTATIO
Page 11 and 12: CAMPAIGN PLANS Each campaign will b
Page 13 and 14: 13 PRESENTATION INFORMATION IN FOOT
Page 15 and 16: #XLMC2015 - THE NUMBERS Attendees -
Page 17 and 18: CAMPAIGNS CONFIDENTIAL PRESENTATION
Page 19 and 20: APPLICATION CAMPAIGN INTO DI BASE C
Page 21 and 22: WEBSITE Building a digital environm
Page 23 and 24: PHASE ONE GHANT CHART OF ACTIVITY F
Page 25 and 26: CUSTOMER REFERENCE PROGRAM Sarah Su
Page 27: THANK YOU

XCO Marketing Presentation 2016 LR 19 11 15

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