JOE Brand Book

In its most traditional form, Nashville Hot Chicken is fried in an iron
skillet and smothered in a cayenne paste, resembling nothing so much as a
rock from the surface of Hell.The magic comes in the mingling of fat and heat.
Take fried chicken’s fat-crisped crust and electrify it with a scorching
spice blend! A star is born.
‘Nashville Hot’ Hatches:
Although impossible to verify, the legend goes like this: More than 70 years
ago, Thornton Prince, a young stud-about-town came home after a night of
tomcatting to find his lady waiting at home, none too pleased. To teach him a
lesson, she doctored his Sunday morning chicken with a thwacking of spice.
She was furious—but low and behold, the devil liked his punishment!
Thornton decided he liked it so much that, by the mid-1930s, he and his
brothers had created their own recipe and opened a chicken shack which still
serves the original recipe today!
Clever, humour and unexpected
Fresh, unique take on the cuisine