18.04.2016 Views

In the know February

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Editors welcome<br />

Guest editor:<br />

P hilippa<br />

Cassidy<br />

Happy New Year everyone, well I can’t believe that it is 2016<br />

already and it certainly feels like January has flown by with<br />

<strong>the</strong> amount of live delivery that has been going on.<br />

By <strong>the</strong> time you are reading this<br />

it will be <strong>February</strong> and I hope that<br />

those of you who set <strong>the</strong>mselves<br />

New Year’s resolutions have stuck<br />

to <strong>the</strong>m or at least pretended to.<br />

New Year’s resolutions have a<br />

long history. Apparently, <strong>the</strong><br />

Babylonians pledged to return<br />

borrowed objects and repay <strong>the</strong>ir<br />

debts at <strong>the</strong> start of each year,<br />

while <strong>the</strong> Romans kicked off<br />

January by making a vow to<br />

<strong>the</strong> god Janus (from whom<br />

<strong>the</strong> month takes its name).<br />

That’s centuries of potential<br />

for broken promises.<br />

So, if that’s you, don’t<br />

feel too bad about it –<br />

it’s in our genes!<br />

Top tips for succeeding with your<br />

resolutions and ‘fresholutions’<br />

are to make sure you have set<br />

yourself realistic goals, don’t set<br />

too many, keep track of your<br />

progress and don’t just forget<br />

about <strong>the</strong>m.<br />

All easier said <strong>the</strong>n done, I <strong>know</strong>,<br />

I do it every year and always get<br />

to <strong>February</strong> and think ‘never mind’,<br />

but this year I have promised<br />

myself to try harder…<br />

As I said, January has proved to<br />

be just as busy as expected with<br />

pitches landing for Allied Bakery<br />

among a number of exciting new<br />

business meetings, as well as live<br />

delivery on our inaugural<br />

automotive event for Hyundai,<br />

events for Mo<strong>the</strong>rcare, M&S,<br />

Dixons Carphone and NAS,

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