How to Automate Sales Using Email by Fairhead Creative

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An engaged email list, eager to hear from you, is one of the most valuable assets you can build. 1,000 responsive email followers trumps 25,000 Twitter followers when it comes to actually promoting the things that make you money. Focus on building a list of email subscribers that want to hear from you and social media will become a tool set to help you do more of that. 3. Keep It Simple, Seriously Selling with email can be very involved, and very nuanced. Many people make it even more complicated than it needs to be. Great email marketing, to us, involves two things: A heart to serve your audience The patience to serve everyone at their own pace Everything else is secondary. Making them pretty, or elaborate, is sometimes effective but always secondary to these two core elements. (If you want to skip straight to the download link, click here.) 1) Email Marketing Frequency: Finding Your Balance (NinjaForms) How often you should send email marketing material has been a subject of debate for many years. It’s been a fairly polarizing conversation to boot, with strong advocates for daily emailing
on one end and cautious testimonials that email flooding motivates unsubscribers on the other. This article breaks down statistical data about ideal frequency. 2) Designing for the inbox (Campaign Monitor) Every major email client, from Outlook to Gmail to Apple Mail, is set up by default to send in HTML format, and comes with a bunch of tools and options to format HTML. We at Fairhead Creative don't always advocate elaborate designs - only if they'll increase your results. But this article makes a great case for the scenarios where highly-designed emails are appropriate. 3) Plain Text vs. HTML Emails: Which Is Better? (HubSpot) In the world of email marketing, opens and clicks are everything, which means good marketers are always testing ways to improve these metrics. We'll tweak subject lines, calls-to-action, images, headers, layout, link positioning, copy, length, tone, content ... the list goes on and on. Through all of this testing, there's a common trend emerging: Aside from proper list segmentation, a frequently preferred visual style that boosts opens and clicks as is an old school, plain-text-looking email. 4. Optimize Everything That which can be measured, can be improved. With the right email sales system setup, there are massive amounts of data available to spot optimization opportunities.
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How to Automate Sales Using Email by Fairhead Creative

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