Global Online To Offline Commerce Market
Online to offline commerce is a business model that draws potential customers from online channels to physical store. Over the years, this idea has evolved with the evolution of e-commerce industry. Currently, e-commerce companies are highly investing in acquiring clients as a part of Omni channel strategy, in order to enhance customer experience. Few of the e-commerce companies having both online presence and offline presence are leveraging two different channel as a complementary to each other. The idea behind online to offline e-commerce model is to create awareness of product and services, allow potential customers to search different offering online and then purchase the product in brick and mortar stores.
Online to offline commerce is a business model that draws potential customers from online channels to physical store. Over the years, this idea has evolved with the evolution of e-commerce industry. Currently, e-commerce companies are highly investing in acquiring clients as a part of Omni channel strategy, in order to enhance customer experience. Few of the e-commerce companies having both online presence and offline presence are leveraging two different channel as a complementary to each other. The idea behind online to offline e-commerce model is to create awareness of product and services, allow potential customers to search different offering online and then purchase the product in brick and mortar stores.
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Report Description<br />
<strong>Online</strong> travel & tourism industry includes online booking of bus, train, flight, and hotels. In this<br />
model of e-commerce, a consumer explores all the possible option of travel & accommodation,<br />
and eventually book the entire itinerary with the most convenient and affordable options<br />
available.<br />
• Restaurant & Hyper-Local Service:<br />
<strong>Online</strong> restaurant business allows a consumer to order food online, book a table at restaurants<br />
or hotel, and avail this services through cash less payment. Hyper-local services are nothing but<br />
fulfillment of domestic needs of consumers on timely basis. Few of them includes: grocery<br />
delivery, laundry, and plumbing.<br />
Visit For TOC@ http://www.futuremarketinsights.com/toc/rep-gb-1475<br />
<strong>Online</strong> to <strong>Offline</strong> <strong>Commerce</strong> <strong>Market</strong>: Key Deals<br />
• In December 2015, Alibaba group acquired South China Morning Post (SCMP) and other<br />
media assets of SCMP Group Ltd. This acquisition would combine Alibaba’s digital strength<br />
with SCMP’s editorial excellence. This deal is paving the way for 112 year old newspaper to<br />
transform into global media entity.<br />
• In October 2015, Flipkart.com partnered with Spice Retail Limited (Spice Hotspot Stores),<br />
wherein Flicart’s exclusive portfolio of phones are showcased in the retail outlets.<br />
• In October 2015, Wal-Mart Stores, Inc. launched Walmart Exchange which helps its suppliers
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