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Where<br />
They<br />
Want<br />
To<br />
Work<br />
Samantha Svorinich<br />
Major: Fashion Merchandising<br />
Internship: Schwartz and Benjamin — Wholesale<br />
intern for Kate Spade footwear. After I graduate I<br />
will be an assistant buyer for Burlington.<br />
“I chose the fashion industry<br />
as a career because I thrive<br />
in its faced-paced and everchanging<br />
environment,<br />
which keeps me on my toes<br />
and excited to see what each<br />
new day has in store.”<br />
Nicole Porras<br />
Major: Marketing<br />
Internship: Digital Marketing<br />
intern at John Varvatos.<br />
“Fashion has the ability to<br />
transform people and even<br />
make a difference in the<br />
way people see themselves<br />
— I would love to be a part<br />
of making that difference<br />
in people’s lives.”<br />
Jazmin Veney<br />
Major: Fashion Merchandising<br />
Internship: Marketing, events and<br />
promotions at Chanel<br />
“I chose fashion as a career<br />
because I want to be part<br />
of an industry that’s always<br />
evolving, creating and<br />
sharing a story.”<br />
Student responses from the survey:<br />
Why is the company, brand<br />
or designer you chose the<br />
most desirable to work for?<br />
“It’s the best of the best.<br />
The highest goal in<br />
the fashion industry.<br />
Chanel does no wrong.”<br />
CHANEL<br />
“Because.”<br />
“I admire Karl Lagerfeld<br />
tremendously. He is a<br />
fashion legend. I love his<br />
creative use of textiles<br />
and am enamored with<br />
what he does with fur for<br />
Fendi as well as his own<br />
collections in addition<br />
to the Chanel brand.”<br />
“Kate Spade is fashionforward.<br />
Always on trend<br />
while meeting consumer<br />
wants and needs. Size<br />
range now goes to 16,<br />
which is incredible. The<br />
company and brand<br />
focus is eye-popping<br />
and innovative.”<br />
KATE SPADE<br />
“Employee<br />
discount : )”<br />
PUBLIC SCHOOL<br />
“Dao-Yi [Chow] and<br />
Maxwell Osborne are<br />
basically the coolest<br />
kids on the block.”<br />
“Her design aesthetic is<br />
something that I love, as<br />
well as the way that the<br />
brand has developed<br />
and its support of the<br />
arts, especially women in<br />
positions of leadership.”<br />
DVF<br />
“The fact that Carolina is still<br />
involved in her own company<br />
and her aesthetic appeals to<br />
my sense of style.”<br />
“Ralph Lauren is a legacy<br />
fashion house that could<br />
provide stability, and have<br />
the influence to help change<br />
the industry for the better.”<br />
RALPH LAUREN<br />
CAROLINA HERRERA<br />
“DVF brand stands for strong, confident women.”<br />
“I am a feminist<br />
and so was she.<br />
Tracing the steps.”<br />
TED BAKER PLC<br />
“Opportunity to<br />
move to London!”<br />
“I like the DVF philosophy.<br />
I think she’s a fascinating<br />
woman and I think she’d<br />
be wonderful to work for.”<br />
SALVA<strong>TO</strong>RE<br />
FERRAGAMO<br />
SPA<br />
“It’s<br />
Italian.”<br />
38 APRIL 2016, No. 1 WWD.COM<br />
Photographs by LEXIE MORELAND