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Where<br />

They<br />

Want<br />

To<br />

Work<br />

Samantha Svorinich<br />

Major: Fashion Merchandising<br />

Internship: Schwartz and Benjamin — Wholesale<br />

intern for Kate Spade footwear. After I graduate I<br />

will be an assistant buyer for Burlington.<br />

“I chose the fashion industry<br />

as a career because I thrive<br />

in its faced-paced and everchanging<br />

environment,<br />

which keeps me on my toes<br />

and excited to see what each<br />

new day has in store.”<br />

Nicole Porras<br />

Major: Marketing<br />

Internship: Digital Marketing<br />

intern at John Varvatos.<br />

“Fashion has the ability to<br />

transform people and even<br />

make a difference in the<br />

way people see themselves<br />

— I would love to be a part<br />

of making that difference<br />

in people’s lives.”<br />

Jazmin Veney<br />

Major: Fashion Merchandising<br />

Internship: Marketing, events and<br />

promotions at Chanel<br />

“I chose fashion as a career<br />

because I want to be part<br />

of an industry that’s always<br />

evolving, creating and<br />

sharing a story.”<br />

Student responses from the survey:<br />

Why is the company, brand<br />

or designer you chose the<br />

most desirable to work for?<br />

“It’s the best of the best.<br />

The highest goal in<br />

the fashion industry.<br />

Chanel does no wrong.”<br />

CHANEL<br />

“Because.”<br />

“I admire Karl Lagerfeld<br />

tremendously. He is a<br />

fashion legend. I love his<br />

creative use of textiles<br />

and am enamored with<br />

what he does with fur for<br />

Fendi as well as his own<br />

collections in addition<br />

to the Chanel brand.”<br />

“Kate Spade is fashionforward.<br />

Always on trend<br />

while meeting consumer<br />

wants and needs. Size<br />

range now goes to 16,<br />

which is incredible. The<br />

company and brand<br />

focus is eye-popping<br />

and innovative.”<br />

KATE SPADE<br />

“Employee<br />

discount : )”<br />

PUBLIC SCHOOL<br />

“Dao-Yi [Chow] and<br />

Maxwell Osborne are<br />

basically the coolest<br />

kids on the block.”<br />

“Her design aesthetic is<br />

something that I love, as<br />

well as the way that the<br />

brand has developed<br />

and its support of the<br />

arts, especially women in<br />

positions of leadership.”<br />

DVF<br />

“The fact that Carolina is still<br />

involved in her own company<br />

and her aesthetic appeals to<br />

my sense of style.”<br />

“Ralph Lauren is a legacy<br />

fashion house that could<br />

provide stability, and have<br />

the influence to help change<br />

the industry for the better.”<br />

RALPH LAUREN<br />

CAROLINA HERRERA<br />

“DVF brand stands for strong, confident women.”<br />

“I am a feminist<br />

and so was she.<br />

Tracing the steps.”<br />

TED BAKER PLC<br />

“Opportunity to<br />

move to London!”<br />

“I like the DVF philosophy.<br />

I think she’s a fascinating<br />

woman and I think she’d<br />

be wonderful to work for.”<br />

SALVA<strong>TO</strong>RE<br />

FERRAGAMO<br />

SPA<br />

“It’s<br />

Italian.”<br />

38 APRIL 2016, No. 1 WWD.COM<br />

Photographs by LEXIE MORELAND

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