SIU Today 2016 Media Kit
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<strong>2016</strong> MEDIA KIT
ABOUT<br />
<strong>SIU</strong> <strong>Today</strong> is a quarterly magazine written and edited specifically for members<br />
of the International Association of Special Investigation Units (IA<strong>SIU</strong>).<br />
The magazine covers issues and trends most relevant to deterring and<br />
uncovering all types of insurance fraud.<br />
<strong>Today</strong>’s leading voices in insurance fraud investigation are found in <strong>SIU</strong> <strong>Today</strong>.<br />
In addition, the magazine features regular updates on the following topics:<br />
• Law<br />
• Education<br />
• Fraud<br />
• Social <strong>Media</strong><br />
• Legislation<br />
Reach <strong>SIU</strong> decision makers in <strong>2016</strong> by advertising in <strong>SIU</strong> today!<br />
The global association of<br />
insurance fraud investigators
READERSHIP<br />
IA<strong>SIU</strong> membership is made up of approximately 4,000 individuals representing<br />
more than 600 insurance and self-insured companies around the world,<br />
allowing you to target your marketing message to professionals on the<br />
frontlines of the fight against fraud.<br />
Members are employees of insurance or self-insured special investigation<br />
units, special agents or supervisors of the National Insurance Crime Bureau<br />
(NICB) or Insurance Crime Prevention Bureau.<br />
Each issue of <strong>SIU</strong> <strong>Today</strong> is available to members digitally at www.iasiu.org.<br />
New this year:<br />
The winter issue, which is an expanded edition that includes a Buyer’s Guide<br />
and Annual Report, is printed and mailed to over 4,500 members and<br />
subscribers. It’s an<br />
indispensable year round<br />
resource that will have<br />
a long shelf life. Each<br />
advertiser will receive<br />
a complimentary copy.
RATES<br />
<strong>SIU</strong> <strong>Today</strong> Rates and Schedule:<br />
AD SIZE 1X ALL FOUR<br />
Full Page $2,200 $8,000<br />
Half $1,900 $7,000<br />
One-Third $1,800 $6,600<br />
One-Quarter $1,700 $6,200<br />
One-Sixth $1,550 $5,800<br />
Ask about sponsoring<br />
one of the regular<br />
columns in <strong>SIU</strong> <strong>Today</strong><br />
and about advertising<br />
opportunities in the<br />
daily <strong>SIU</strong> eNews<br />
distributed during<br />
our Annual Seminar.<br />
<strong>SIU</strong> <strong>Today</strong> Rates Winter Issue Only:<br />
AD SIZE<br />
1X<br />
Full Page $2,640<br />
Half $2,280<br />
One-Third $2,160<br />
One-Quarter $2,040<br />
One-Sixth $1,860<br />
All rates are net.<br />
Buyer’s Guide Listing Rate<br />
Standard Listing: $499 (Includes 50 word<br />
company profile and website)<br />
Enhanced Listing: $599 (Includes 100 word<br />
company profile, website, and 4 color<br />
logo) All advertisers, Diamond, Platinum<br />
and Gold sponsors receive a free<br />
Enhanced Listing.<br />
ISSUE DISTRIBUTED AD CLOSE FORMAT Full<br />
Spring March February 19 Digital<br />
Summer June May 15 Digital<br />
Fall September August 6 Digital<br />
Winter December November 5 Print & Digital<br />
The global association of<br />
insurance fraud investigators
SPECS<br />
Guidelines for Supplying Magazine Artwork<br />
Preferred format: PDFX1a with fonts and 300 dpi images embedded<br />
Other acceptable file formats include:<br />
Adobe InDesign – include all Mac screen and printer fonts and all resources<br />
placed in the layout; Adobe Illustrator – fonts must be changed to outlines or<br />
Adobe Photoshop files.<br />
Format:<br />
Trim size:<br />
7 7/8”w x 10 7/8”H<br />
Live copy area: 7” x 10”<br />
One Page Bleed: 8 1/8” x 11 1/8”<br />
Spread copy area: 14 7/8” x 10”<br />
Spread Bleed: 16” x 11 1/8”<br />
Vital reading matter should be kept 3/8” from all sides.<br />
Ad Dimensions:<br />
Full Page 7” x 10”<br />
Half Page Vertical: 4 9/16” x 7 7/16”<br />
Horizontal: 7” x 4 7/8”<br />
One-Third Vertical: 2 1/8” x 10”<br />
Horizontal: 4 9/16” x 4 7/8”<br />
One-Quarter Horizontal: 4 9/16” x 3 ¾”<br />
One-Sixth Vertical: 2 1/8” x 4 7/8”<br />
Horizontal: 4 9/16” x 2 3/8”
SPECS<br />
Full Page<br />
1/2 Page<br />
Horizontal<br />
1/2 Page<br />
Vertical<br />
1/3 Page<br />
Horizontal<br />
1/3 Page<br />
Vertical<br />
1/4 Page<br />
Horizontal<br />
Ad material may be emailed to ghaag@iasiu.org<br />
1/6 Page<br />
Vertical<br />
1/6 Page<br />
Horizontal<br />
Don’t miss your opportunity to be seen by<br />
influential <strong>SIU</strong> decision makers.<br />
• High readership appeal<br />
• Long ad shelf life<br />
• New: Annual Report & Buyer’s Guide<br />
Advertise in <strong>SIU</strong> <strong>Today</strong>!<br />
To Advertise, Contact:<br />
Greg Haag, Managing Editor<br />
IA<strong>SIU</strong><br />
414-375-2992 (ext. 1118)<br />
ghaag@iasiu.org