4 Ways to Cause Your Website Users to Feel Special by Fairhead Creative

If you’ve spent some time learning about your visitors, you should be able to think of some things you
can do for them that they’ll appreciate. It could be a free product or service that would help build
rapport with them. It could be help knowing how to use what you’re offering them. Whatever it is,
make it specific to your visitors.
The underlying message here is to think about your visitors. Share your ideas with them. Give them
reasons to become a part of your community, all around your site. Let them know they’re a part of
your community. Let them feel a sense of belonging. It's a tribal feeling for humans that, if utilized,
will make them feel special.
4. Watch your competition’s movements
This is important if you’re brand new to your industry, or if you’ve been in it for twenty years.
Watching your competition’s movements will help you do two things.
First, you’ll be able to confirm whether to pursue some of the ideas you’re thinking of. If everyone’s
offering and promoting a certain offer to their visitors, there’s a good chance it’s in demand.
Second, you’ll be able to determine if you’ve spotted something they haven’t. If you understand your
visitors, they'll reveal unmet needs. If your competition isn't addressing those unmet needs, great!
You have a way to offer something unique to your visitors that they’ll love you for.
And So
To wrap up: connect with them, understand them, make all interactions resemble what you learn,
stand for what they stand for, build your site around their desires, make things for them, and make
them feel a sense of belonging.
Do all these things, and you’ll have an effective website that makes your users feel special.