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<strong>CHART</strong> Objective: 3<br />
<strong>CHART</strong>’s foundational concept is ‘Exchange’;<br />
to give up something of value in order to get<br />
something of greater value. Exchange works<br />
two ways and for <strong>CHART</strong> that means focusing<br />
on the needs of not only agents/agencies, but<br />
also on London Risk Takers.<br />
It is helpful to think of <strong>CHART</strong> as a bridge that<br />
leads U.S. agents/agencies to the London<br />
market, but this bridge has two lanes and also<br />
serves as a way for London Risk Takers to find<br />
U.S. agents/agencies. The dedication to London<br />
is central to <strong>CHART</strong>’s principle of exchange.<br />
Allow us to elaborate.<br />
The <strong>CHART</strong> Exchange’s “Earliest Adopter” and<br />
Rockwood Programs, Inc. President, Glenn<br />
Clark, began doing business with London 15<br />
years ago.<br />
1<br />
3<br />
At first, London was a mystery. The process<br />
of becoming a Coverholder was completely<br />
foreign to Rockwood’s previous experience.<br />
Only through the assistance of the broker,<br />
Rattner Mackenzie, and contacts, Barry Cook<br />
and Steven Ahern, Rockwood Programs Inc.<br />
continues to write coverage with London<br />
Risk Takers.<br />
However, in Rockwood’s fifteen years in London<br />
they have only met seven syndicates. This<br />
reality sparked the idea that would become<br />
<strong>CHART</strong> Exchange.<br />
When <strong>CHART</strong> Exchange presented to 30<br />
different syndicates in March 2015, we asked<br />
questions that helped us anticipate ways that<br />
the <strong>CHART</strong> Exchange could benefit London<br />
along with making their market accessible to<br />
U.S. producers.<br />
Here are the top five questions we asked<br />
and the responses we got:<br />
How do you hunt for new<br />
business today? Responses<br />
overwhelmingly centered on:<br />
business is brought to them by a<br />
knowledgeable Broker source.<br />
2<br />
What makes your syndicate<br />
unique? Most replies did<br />
not reflect uniqueness. They<br />
reflected reputation, stability,<br />
expertise, but not uniqueness.<br />
When you seek new business, where do you go? Replies included AAGA,<br />
NAPSLO, PLUS, and recently TMPAA. However, the ‘pursuit’ was random<br />
and not London-centric.<br />
4<br />
If our forum did not include<br />
London Brokers and you were free<br />
to use your own preferred brokers,<br />
would “risk” yourself to have direct<br />
contact with 400 U.S. producers?<br />
We garnered over to yes’s from 27<br />
different syndicates.<br />
Let us anticipate the criticism that the <strong>CHART</strong> Exchange is trying to replace the current<br />
system, which is not the case. Rather, we are trying to augment the current system.<br />
If you are a Risk Taker seeking new U.S. binding<br />
authority business consider the following:<br />
1<br />
2<br />
3<br />
If we were to build a forum to<br />
bring you into direct contact<br />
with current U.S. Coverholders<br />
and potential new U.S<br />
Coverholders would that have<br />
value for your team? This was<br />
a rhetorical question while we<br />
were building this forum.<br />
Are you a decision maker<br />
that wants to help his or<br />
her firm select or grow<br />
their distribution team?<br />
Are you open to an<br />
exchange of ideas where<br />
all grow from learned from<br />
the best of the best?<br />
Do you think today’s<br />
Broker driven system<br />
could be enhanced by<br />
more face to face contact<br />
between Risk Takers and<br />
potential distributors?<br />
5<br />
4<br />
5<br />
Have you ever had an<br />
underperforming partner and<br />
wished you could find a new<br />
production resource that could<br />
make your product soar?<br />
There are less than 1,300<br />
current London Coverholders<br />
today. Would you be interested<br />
in thousands of new potential<br />
Coverholders accessing<br />
London for the first time (most<br />
often as sub producers for<br />
existing Coverholders and<br />
potentially growing to their own<br />
authority as their expertise and<br />
reach grows?)<br />
In essence, the <strong>CHART</strong> Exchange works by providing opportunities to U.S. agents/agencies and<br />
London Risk Takers, but these opportunities are dependent on the other. Dedication to the benefits<br />
each market receives differentiates the <strong>CHART</strong> Exchange as a valuable resource that will enhance<br />
your business.<br />
If this <strong>CHART</strong> Exchange Objective appeals to you, please visit our website or contact<br />
info@chart-exchange.com for more information and registration application.<br />
6 July/August www.chart-exchange.com<br />
www.chart-exchange.com<br />
July/August 7