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<strong>CHART</strong> Objective: 3<br />

<strong>CHART</strong>’s foundational concept is ‘Exchange’;<br />

to give up something of value in order to get<br />

something of greater value. Exchange works<br />

two ways and for <strong>CHART</strong> that means focusing<br />

on the needs of not only agents/agencies, but<br />

also on London Risk Takers.<br />

It is helpful to think of <strong>CHART</strong> as a bridge that<br />

leads U.S. agents/agencies to the London<br />

market, but this bridge has two lanes and also<br />

serves as a way for London Risk Takers to find<br />

U.S. agents/agencies. The dedication to London<br />

is central to <strong>CHART</strong>’s principle of exchange.<br />

Allow us to elaborate.<br />

The <strong>CHART</strong> Exchange’s “Earliest Adopter” and<br />

Rockwood Programs, Inc. President, Glenn<br />

Clark, began doing business with London 15<br />

years ago.<br />

1<br />

3<br />

At first, London was a mystery. The process<br />

of becoming a Coverholder was completely<br />

foreign to Rockwood’s previous experience.<br />

Only through the assistance of the broker,<br />

Rattner Mackenzie, and contacts, Barry Cook<br />

and Steven Ahern, Rockwood Programs Inc.<br />

continues to write coverage with London<br />

Risk Takers.<br />

However, in Rockwood’s fifteen years in London<br />

they have only met seven syndicates. This<br />

reality sparked the idea that would become<br />

<strong>CHART</strong> Exchange.<br />

When <strong>CHART</strong> Exchange presented to 30<br />

different syndicates in March 2015, we asked<br />

questions that helped us anticipate ways that<br />

the <strong>CHART</strong> Exchange could benefit London<br />

along with making their market accessible to<br />

U.S. producers.<br />

Here are the top five questions we asked<br />

and the responses we got:<br />

How do you hunt for new<br />

business today? Responses<br />

overwhelmingly centered on:<br />

business is brought to them by a<br />

knowledgeable Broker source.<br />

2<br />

What makes your syndicate<br />

unique? Most replies did<br />

not reflect uniqueness. They<br />

reflected reputation, stability,<br />

expertise, but not uniqueness.<br />

When you seek new business, where do you go? Replies included AAGA,<br />

NAPSLO, PLUS, and recently TMPAA. However, the ‘pursuit’ was random<br />

and not London-centric.<br />

4<br />

If our forum did not include<br />

London Brokers and you were free<br />

to use your own preferred brokers,<br />

would “risk” yourself to have direct<br />

contact with 400 U.S. producers?<br />

We garnered over to yes’s from 27<br />

different syndicates.<br />

Let us anticipate the criticism that the <strong>CHART</strong> Exchange is trying to replace the current<br />

system, which is not the case. Rather, we are trying to augment the current system.<br />

If you are a Risk Taker seeking new U.S. binding<br />

authority business consider the following:<br />

1<br />

2<br />

3<br />

If we were to build a forum to<br />

bring you into direct contact<br />

with current U.S. Coverholders<br />

and potential new U.S<br />

Coverholders would that have<br />

value for your team? This was<br />

a rhetorical question while we<br />

were building this forum.<br />

Are you a decision maker<br />

that wants to help his or<br />

her firm select or grow<br />

their distribution team?<br />

Are you open to an<br />

exchange of ideas where<br />

all grow from learned from<br />

the best of the best?<br />

Do you think today’s<br />

Broker driven system<br />

could be enhanced by<br />

more face to face contact<br />

between Risk Takers and<br />

potential distributors?<br />

5<br />

4<br />

5<br />

Have you ever had an<br />

underperforming partner and<br />

wished you could find a new<br />

production resource that could<br />

make your product soar?<br />

There are less than 1,300<br />

current London Coverholders<br />

today. Would you be interested<br />

in thousands of new potential<br />

Coverholders accessing<br />

London for the first time (most<br />

often as sub producers for<br />

existing Coverholders and<br />

potentially growing to their own<br />

authority as their expertise and<br />

reach grows?)<br />

In essence, the <strong>CHART</strong> Exchange works by providing opportunities to U.S. agents/agencies and<br />

London Risk Takers, but these opportunities are dependent on the other. Dedication to the benefits<br />

each market receives differentiates the <strong>CHART</strong> Exchange as a valuable resource that will enhance<br />

your business.<br />

If this <strong>CHART</strong> Exchange Objective appeals to you, please visit our website or contact<br />

info@chart-exchange.com for more information and registration application.<br />

6 July/August www.chart-exchange.com<br />

www.chart-exchange.com<br />

July/August 7

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