Directory

Copyr i g ht © 2012, SAS Ins titut e Inc . All rights res er ve d . 

STAFF 

INTRODUCTIONS

Emily Baranello 

SAS Cary, NC 

Vice President 

Education Practice 

Copyr i g ht © 2012, SAS Ins titut e Inc . All rights res er ve d .

• Emily Baranello is the Vice President of SAS’ 

Education Practice. She leads account 

representatives’ work to expand the use of SAS for 

administrative data-driven decision making, academic 

research, and teaching in both the K-12 and higher 

education markets throughout the United States. She 

began her career at SAS within the DataFlux division 

in 2000 and then moved to SAS to lead sales efforts 

for SAS in K-12 environments, including sales of SAS’ 

web-based curriculum resources, enterprise decision 

support solutions and more. 

• Emily’s career has been spent almost entirely in 

working with the public sector, with a large portion 

dedicated to working within the Education market. 

Besides work she enjoys her two sons and 2 Old 

English Sheepdogs. 

• Emily is a graduate of North Carolina’s Elon University 

with a degree in psychology. 


VALENTINA BIANCHI 

SAS ITALY 

INSTITUTIONAL RELATIONSHIP & ALLIANCE 


Valentina Bianchi was born in Lodi, the 28 of July 1981. She obtained a degree in 

Cultural and Linguistical Mediation, at the University of Milan in 2005. 

Professional Experiences 

• She works in SAS from 2012 as representative for institutional relations and 

communication toward partners. From 2016 she also manages the relationships with 

universities and research centers. She started her career in 2000 in the foreign office at 

CERVED S.p.A. Later was Assistant Cruise Director at MSC Cruises from 2005 to 

2009. From 2009 to 2012 she held commercial roles in marketing and retail industry, 

then gradually assumes greater responsibility positions, until the arrival in SAS Italy. 

She lives in Lodi, a small village near Milan, she is passionate about nature and 

animals. She loves spend free time with her family, in the countryside, for long walks in 

mountain biking. 


SILVIA BOLOHAN 

SAS ROMANIA 

ACADEMIC PROGRAM MANAGER 


Silvia Bolohan has been working at SAS for 11 years, as the Marketing and Academic Program 

Manager of the Romanian office. She is responsible for planning and executing the marketing strategy 

of SAS and main contact for SAS Academic Program. As part of her marketing activities, Silvia is 

responsible for the company’s PR activities, lead generation, customer events, data management and 

also managing the academic and alliance program. 

As SAS Academic Program Rep. She is able to: 

• Understand Education and Public Sector market dynamics; 

• Implement the right mix of programs to respond to academic customer needs and trends; 

• Long-term planning and day-to-day oversight of all aspects of Partners in Learning programs; 

• Plan and implement integrated marketing campaigns that reflect the "right" marketing mix, the 

"right" message integration across products and services; 

• Fulfill wide range of requests for information from prospective customers. Qualify level of 

opportunity and type of account; 

• Sell software, solutions and services to current and prospective customers; work with other sales 

personnel to position and leverage sales opportunities to acquire, grow and retain customers within 

assigned territory; 

• Prepare standard quotations and proposal information as needed. 


SHUBHAM CHATTERJI 

SAS INDIA 

SR. BUSINESS MANAGER - ACADEMIC SALES 


• Responsible for the sales and adoption of SAS software and education services for academic vertical in India. 

Academic vertical would include college, universities, group institutes and ministry of education. 

• Roles & Responsibilities: 

• Academic Partnership. 

• Renewal of software subscriptions. 

• Increase in the SAS usage in colleges. 

• Putting SAS a part of the course curriculum. 

• Setting up analytics/Big Data lab in colleges/University 

• Awards and Recognition: 

• Achieving 100 percent of sales target and qualifying for SAS 100% Club (SAS' honor roll) for 2014,2015 at annual 

SAS Kick-off. 

• Part of College Board of Studies and Selection Panel in many management colleges across the country. 

• Items needed to be successful: 

• Good team support 

• Challenging client environment 


PAOLO CHIAPPA 

SAS FRANCE 

JMP ACADEMIC 


• Biography 

• Born in Milan (Italy) 40 years ago, I spent last 17 years working in the IT world, first 

as a technical expert then as a sales specialist for companies like NEC/Packard-Bell, 

Cisco and Dell. I joined SAS France in 2012 as the JMP account manager for the 

French team. Since April 2015, I am in charge of the JMP academic business in 

EMEA. I am currently living in the beautiful Paris where I enjoy running, swimming 

and riding my BMW motor-cycle all around! 

• 2 items I need to be successful: 

• I would like to develop my technical knowledge in statistics to deliver state of the art 

assistance to our customer. 

• I need to be sure that JMP and SAS divisions will improve their collaboration and 

keep working together in this very competitive market. 


BARBARA CZARNECKA 

SAS POLAND 

BUSINESS DEVELOPMENT SPECIALIST 


SAS Poland – 2 years in SAS, responsible for development of education sector by 

planning, organizing and coordinating any actions resulting in new business opportunities 

and education initiatives. Beforehand she was working for Oracle for 10 years, where 

was gaining experiences in this sector. 


GRÉGOIRE DE LASSENCE 

SAS FRANCE 

PEDAGOGY AND RESEARCH MANAGER 


• Grégoire de Lassence : Pedagogy and research manager at SAS since September 

2002 

• Teaching in master degrees more than 100 full days per year. 

• Install, deploy and manage SAS Big Data Analytics Platforms. 

• Teach Big Data Analytics Platforms, Machine learning, Grid, ETL, Hadoop, BI, Big 

Data, VA, IMSTAT, etc. 

My two items where I needed to be successful can be : 

• Software (especially VA, VS, IMStat) access for courses : SoDA and TUN running correctly, 

or/and a SWE server administrated by me 

• Have open source (Lua, Python, R) installations on SoDA to benchmark with SAS 


MURRAY DE VILLIERS 

SAS SOUTH AFRICA 

SENIOR MANAGER: GLOBAL ACADEMIC PROGRAM 


• Senior Manager: Global Academic Program, (previously engaged in Alliances, 

Channel Sales, Marketing, Education, IT, Facilities, Sales, Presales, PS, 

Legal, Operations and HR). 

• 16 years at SAS, previously Welding Engineer, Materials Engineer and 

Market Strategist in heavy engineering & steel industries. 

• Masters degrees in Engineering and Music. 

• Professional Metallurgical Engineer and Audio Technologist 

• Teaching the Honours and Masters Programs in Music Technology in the 

Music Department at University of Pretoria since 2008. 

2 Top items to be successful: 

• . 

• Alignment in the GAP 

• Clearly defined organizational processes 


ANNETJIE DE WAAL 

SAS CARY, NC 

GLOBAL ACADEMIC PROGRAM 


• Financial background with 15 years’ experience in Higher Education on 

different levels. 

• Almost 2 years with SAS 

• Helping higher education institutions to start Joint Certificates, incorporating 

SAS into modules for undergraduate/ graduate programs, supporting faculty 

with learning SAS, on-site or public workshops. Also support other counties 

Academic program team members. 


SIGNE DYRBY 

SAS DENMARK 

ACADEMIC PROGRAM MANAGER, SAS DENMARK 


Biography 

• Name: Signe Dyrby 

• Age: 29 

• Position: Academic Program Manager, SAS Denmark 

• Time in SAS: Started in January 2016 

• Education: I have a Ph.D. in Enterprise Social Media management from Copenhagen Business 

School 

• Before SAS: I worked as a researcher and teacher at Copenhagen Business School. I also have 

experience as a project manager in consulting and advertising. 

2 items that I need to be successful: 

• Easy and reliable access to SAS software and e-learning (including short ‘introduction to SAS’ 

videos for specific procedures) 

• Strong user community for students and teachers cultivated through social media, conference and 

event interaction, ambassador program, course guidance and general knowledge sharing. 


IAN EDWARDS 

SAS AUSTRALIA 

ACADEMIC OUTREACH STRATEGIC PRIORITY 


Ian is the Head of SAS Australia/New Zealand Academic Outreach Strategic Priority. As the program 

lead, Ian is responsible for ensuring the program connects corporate Australia / New Zealand and 

Academia to power analytical capability and innovation. Ian has been tasked to lead the program and 

create a culture of increased customer & academia awareness of the SAS Academic Outreach 

Strategic Priority, its goals and objectives and the benefits to both customers, academia and the wider 

country. 

Prior to this recent appointment, Ian was the Head of Pre-Sales (Northern Region) responsible for the 

management of a team responsible for providing trusted technical leadership to a wide variety of 

customers and prospects, the provision of pre-sales leadership as part of identified sales initiatives 

and the creation and maintenance of pre-sales best practices to drive high value business outcomes. 

Before taking on this pre-sales leadership role, Ian was the Principal Technical Account Manager for a 

major regional bank, responsible for the leadership of the Strategic Executive Account Leadership 

Technical Program and served as the primary technical contact between SAS and the client, working 

with all SAS functions to coordinate all technical efforts and act as the strategic advisor to the clients 

SAS users and Business and IT management. 


DINA FIORENTINO 

SAS CARY, NC 

SR DIRECTOR 

MARKETING, RETENTION AND LOYALTY MARKETING 


19 year SAS veteran with stints prior to SAS at Apple Computer (Customer Support, 

Campaign Implementation), GTE Wireless (Marketing) and United Airlines (Customer 

Service). Originally from Illinois, 1 st generation Italian. At SAS I’ve been in various 

marketing roles starting with Data Warehousing, the first iteration of global marketing J, 

Campaign Marketing, Corporate Events, and now Retention and Loyalty Marketing and 

Education Practice Marketing. 


Barbara Flannery 

SAS Cary, NC 

Executive Assistant 

Education Practice 


Barbara Flannery joined SAS in January 

2008 and is the Executive Assistant to Emily 

Baranello and all around go to contact for all 

of the Education Practice. 

Some of her hobbies include decorating, 

shopping, cooking and spending time with 

her 14 year old daughter and their two 

rescued Great Pyrenees. 

She attended Georgia State University and 

was raised in Florida. 


CINZIA GIANFIORI 

SAS ITALY 



I joined SAS in April 1992 and in October 2008 I became Academic Program Manager for Italy. Starting from March 2016 I report to 

Fabrizio Padua, Alliance, Channels and Academic CEE Regional Director. 

My main goals and activities in these eight years were: 

• Increase the number of professors and students with SAS knowledge 

• Improve the relationships between SAS, Universities and SAS Customers\prospects. 

• Manage SAS renewals (and some new sales) for Teaching and Research within the University. 

• Organize and coordinate academic events: 

• SAS Campus (Italian Universities, Research and Business meet to share new ideas), 

• University Challenge SAS 

• SAS Excellence Day 

My main successes during the last years were: 

• Improve the relationship with professors who are using SAS in their courses and Masters creating a SAS path course to help 

their students to achieve SAS certification. Students who have passed the SAS Certification examination can decide whether to 

appear on the web page in which the names of all the students who have obtained a SAS certification are listed. 

• Connect students and recent graduates who are looking for internship or a job, with SAS Partners and SAS Customers who are 

looking for young Data Scientists. 

• SAS Job Speed dating as an integral part of SAS Academic event: SAS Campus, SAS university excellence, SAS Data scientist 

session of SAS Forum Milan. 

• It is suggested to all the SAS Customers and SAS Partners who are looking for students or recent graduates with SAS 

knowledge to visit this web page that list students with the SAS Certification 


CATHERINE GIHLSTORF 

SAS CARY, NC 

SENIOR MANAGER 

ACADEMIC OUTREACH AND COLLABORATIONS 


• Catherine Gihlstorf is currently the Senior Manager of the Academic Outreach and Collaborations team within the Education Practice at 

SAS. She has 20+ years managing programs and providing leadership in educational related initiatives. Within SAS, she cultivates 

relationships with traditional and non-traditional educational institutions to expand the variety and access of learning paths for educating 

analytically trained individuals. Catherine manages a group focused on working with US based 4-year universities and community colleges to 

promote the use of SAS in analytical coursework. Globally, she represents the US on the SAS Global Academic Program Council. 

• Prior to working for SAS, Catherine was the Program Director for the Center for Innovation in Learning at the Kenan-Flagler Business School 

at the University of North Carolina at Chapel Hill. She created the Instructional Technology group at Kenan-Flagler to support their new 21 st 

century building complex and the growing set of international partnerships including the OneMBA global MBA. She also sat on the university 

wide Distance Learning Steering Committee. 

• Catherine holds a BS from Northwestern University and a Masters in Instructional Design from the University of North Carolina at Chapel 

Hill. 

• Catherine is a former Peace Corps Volunteer having served in Sierra Leone, West Africa. She has been a coach and is now a regional and 

state level judge for the Odyssey of the Mind creativity competition. 

2 items I need to be successful: 

• Sharing information about programs and best practices globally. This helps us have deeper conversations with professors when we can talk 

to about what other schools have done successfully. 

• A place where we can see a 360° view of everything/everyone that SAS has touched at an university beyond licensing; what students have 

applied for what programs, what professors are teaching, who had attend what SAS events, who has used what resources, who are SAS 

authors etc. This would really help us know what is happening at each school where that information is not aggregated together in place 

today. 


JULIA GOLYAKINA 

SAS RUSSIA 

SR EVENTS PROJECT MANAGER 


• Julia graduated from Foreign Languages Department of Vladimir State University, then 

she got her second degree in Economics and Finance at the Russian Presidential 

Academy of National Economy and Public Administration. Julia works for SAS since 

2010 in Marketing Department. She’s in charge of marketing events management, 

reference management and digital marketing. 

• Julia supports Academic Program in Russia and the CIS in terms of making goals, 

planning activities to reach them and finding new ways of promoting SAS among 

academia. 

• Julia is fond of sports (marathoner and triathlete) and enjoying every moment of life. 


MARKUS GRAU 

SAS SWITZERLAND 

50% EDUCATION 

50% ACADEMIC 


• Markus Grau manages all SAS Business Partners for Switzerland. Also he is 

responsible for the SAS Academics program and its market. 

• In this role, he establishes and enables trust- and successful business relations to and 

with SAS. 

• Markus’ broad and extensive business knowledge results from various positions, such 

as Business Analyst, Marketing-, Partner- and Sales-Manager, in firms like Sunrise, 

Hewlett-Packard and other leading industry-giants. He studied computer science and 

holds an MBA in Marketing and Communications Management. 


LINDSAY HART 

SAS CANADA 

ACADEMIC PROGRAM COORDINATOR 


• Lindsay Hart joined SAS Canada in March 2015; her work focuses on marketing and 

program management for the SAS Canada Academic Program team. Prior to joining 

SAS, Lindsay worked as a Program Specialist with Mitacs, a national research 

organization in Canada. Mitacs connects students with industry internships and 

research projects to advance Canadian innovation. Lindsay managed their international 

program, Globalink, which connects Canadian students with professional development 

and research opportunities abroad. She has a Master’s degree from the Munk School 

of Global Affairs, University of Toronto and a Bachelor’s degree in Political Science 

from New York University. 

• What I need to be successful: 

• Account Executives to be engaged in the SAS Canada Academic Program 

• Global marketing collaboration and resources for the Academic Program 


SAMUEL HAYES, PMP 

SAS CARY, NC 

PRINCIPLE PROJECT MANAGER 


Sam is the Principle Project Managing for Education Practice Special Projects 

SAS Background – 14 years with SAS 

• SAS Education Practice 2010 – Present 

• SAS Release Engineering 2002 – Present 

Education 

• Masters Certificate in Project Management from George Washington 

University -1998 

• Master of Science in Management from North Carolina State University - 

1996 

• Bachelor of Science in Computer Science from North Carolina State 

University -1988 

Certifications 

• PMI Certified Professional Project Manger 1998 – Present 

Primary Role 

• Do whatever Emily instructs me to do with the understanding that failure is not 

an option. 


CURT HINRICHS 

SAS SAN FRANCISCO, CA 

SENIOR MANAGER 

JMP ACADEMIC MARKETING AND SALES 


With the JMP division of SAS since 2006, Curt Hinrichs is Senior Manager 

of JMP Academic Marketing and Sales, that provides faculty, researchers, 

and students with easy access to JMP software as well as instructional 

programs and resources to promote its use in the classroom. Prior to 

joining SAS, he worked for Thomson Learning, where he served as editor 

for applied statistics and later as publisher, and as vice president and 

editor in chief for its Mathematics and Statistics Publishing Group. 


COLLEEN JENKINS 

SAS CARY, NC 

DIRECTOR OF US EDUCATION PRACTICE 

P-20W COLLABORATIONS 


• Colleen leads the US Education Practice P-20W Collaborations at SAS, the world’s largest privately held software 

company. She directs a team tasked with developing and nurturing a portfolio of strategic collaborations and special 

• 

projects that start with the learner at the center and expand outward to the relationships, resources and 

organizations that support a learner’s preparedness for school, life, college or career. 

• Throughout Colleen's 28+ years at SAS, several labels have been attributed to her: "Leader", "Visionary", 

"Intrapreneur", and most recently, "Boundary Spanner". As the Director of US Education Practice P-20W 

Collaborations, she exemplifies accountability for meeting goals and objectives; proactively identifies and creates 

sustainable processes and collaborations; brings people together across internal and external organizational 

boundaries; and effectively guides individuals and teams to work together for a common purpose 

• 

• Colleen's previous leadership roles include: General Manager, Senior Business Director, Business Director, and 

Regional Manager. She has led local and regional sales, marketing, customer relationship management, and R&D 

teams. 

• 

• 3-Top two items I need to be successful: 

• *cross team and division collaboration 

• *ability and resources to focus on tactical and strategic collaborations 


RAJ JHAVERI 

SAS INDIA 

SENIOR MANAGER - EDUCATION 


Total Work Exp – 13.5 Years 

• SAS Exp - 4.5 Years 

• Current Role and Responsibility 

• Manage Strategic Academia Accounts Category A. 

• Manage Alliances Trainings. 

• Strategic Customers | End Client Trainings. 

• Responsible for Expanding the Education Centre Partner network. 

2 Things which will make me Successful 

• SAS Education Analytics Conference in South Asia and to be Held in India – Alike 

currently help in London or Las Vegas. 

• Support from SAS HQ on academic relationship front. 


JUHA JOKINEN 

FINLAND 

MANAGER, EDUCATION 

& ACADEMIC PROGRAM 


50% EDUCATION 

50% ACADEMIC 

• Born in Hollola, central Finland 

• Studied in university of Vaasa (M.Sc. (Econ.) 

• Marketing 

• Management and Organisations 

• Accounting 

• Business Law 

• With SAS 10 years and 1 month 

• Hobbies I love: skiing (crosscountry, downhill and off 

piste), golf, mountain biking 

• TOP 2 items I need to be successful: 

1. Running activities/events/courses/ 

workshops/guestlectures with universities as many as 

possible 

2. Dealing with R and the rising popularity it has in 

academia… 


SARA JONES 

SAS CARY, NC 

MARKETING SPECIALIST 


• Marketing Specialist and Certified Meeting Professional with 19+ years of experience at 

companies such as Houghton Mifflin, Verity, Inc, Red Hat, and SAS 

Institute. Experience includes marketing and planning domestic and international 

events including 3 rd party tradeshows, executive events, executive briefing visits, and 

large users group events. Current role focuses on marketing software, resources, and 

programs for the Education Practice; targeting Students and Professors in Higher 

Education. Of mainly Welsh and German heritage she was actually born in 

Rome. Rome, NY that is but her Italian culinary skills still far exceed her ability to make 

Stollen or Cawl. 


ELPIDA KALLIA 

SAS GREECE 

MARKETING MANAGER 


Elpida is a 17 year SAS veteran based in Athens. She started her career in 1998 as 

Marketing Specialist at the Marketing Department of SAS Germany-Heidelberg. 

Moved to SAS Greece in year 2000 when SAS opened a subsidiary keeping the role of 

Marketing specialist but being in a start-up environment she took over also 

responsibilities in the fields of Education, Contracts, Academic. 

From 2006 she is the Marketing Manager for SAS Greece, taking over also marketing 

roles in 2015 as RMP Lead for CI at CEE region and 2016 also as Lead for EMEA GTM 

Virtual Team Fraud & Security. From 2013 she is official also the Academic Program 

Manager for Greece, Cyprus, Bulgaria. Time Dedication to the Academic role is 30% and 

Motivation to excel in this role 120%. 

Elpida holds a Magister Artium on Social Sciences (Sociology & Pedagogy) from 

Heidelberg University and a certification of a 2 years Marketing Specialist Course at the 

German Chamber of Commerce & Industry in Mannheim-Germany. 

2 top items to be more successful 

To be informed on how to connect professors which are working on innovative research 

project with our Research Center 

dedicated budget for running some academic activities _ i.e. e.g. put internship programs 

in place, summer boot camp in the office, etc… 


JÜRGEN KASELOWSKY 

SAS GERMANY 



I joined SAS at release 9.1 (so anyone can try and find out the year ) and 

started in sales. 

Meanwhile I changed to marketing and the role had become broader, doing 

both sales and marketing. 

I am a member of the Global Academic Program Council from its beginning 

and mentor for the DACH-region. 

Before SAS I studied and worked as biologist and beside that in a theatre as 

technician. 

Music was really my first love and I’m engaged in several band projects. 

My top 2 items I want to be successful: 

• Become more digital 

• Surviving the puberty of my twin-daughters 


ARIANE LIGER-BELAIR 

SAS FRANCE 

ACADEMIC DIRECTOR 


Ariane Liger-Belair is the Director of the SAS France Academic Program, 

driver of the SAS SWE Region and Co-Chair of the SAS Global Academic 

Program Council. 

At SAS since mid-1998. 

Previously to SAS, Ariane was Secrétaire Général and served on the board of 

a multimedia group in Paris, during 8 years. She was in charge of all 

management aspects, from customers, suppliers, administration and 

accounting to legal. 

Ariane graduated from the American University of Paris in 1990 in 

“International Business and Administration”. 


MARIAJOSE MARTINEZ 

SAS MEXICO 

INSIDE SALES REPRESENTATIVE 


Hi, I’m Industrial Engineer with more than 4 years of work experience 

in Sales. I was born in Venezuela and by the time I needed to start 

my internship I got my first job in Procter & Gamble, a leading CPG. 

In this company I worked in the area of Customer Business 

Development, which in other words is the Sales Department, getting 

to negotiate and develop strategic plans in order to increase P&G 

market share. Now looking for a big challenge I started to work at 

SAS in Mexico, a leading software company , a year ago and I’m 

handling three different territories: Retail, Manufacturing and of 

course Education. 

Please send me your top 2 items you need to be successful. 

• Disciplined 

• Responsible 

. 


MARK MORREALE 

SAS CANADA 



Mark Morreale is an Epidemiologist with over 20 years of experience 

in the Canadian healthcare system. Before joining SAS, Mark worked 

in several Analytics positions for the Pharma Sector, Hospitals, 

Ontario Ministry of Health and Health Canada. Currently, Mark’s role 

is to facilitate relationships & Industry Partnerships with Academics & 

SAS. 

Mark is also a professor of Epidemiology and Biostatistics at 

McMaster University, where he lectures on Clinical Decision Support, 

Health Care Performance, Quality and Health Research 

Methodologies. Examples of his research includes: Evaluation of 

Care Maps, ER wait times, Patient Safety and Quality of Care. 


JERRY L. OGLESBY 

SAS CARY, NC 

SENIOR DIRECTOR, 

GLOBAL ACADEMIC PROGRAMS 


Jerry L. Oglesby is the Senior Director, Global Academic Programs at SAS. 

His department supports SAS in the academic community by introducing SAS 

training materials and software into university curricula. His Group offers an 

extensive list of workshops to high school teachers, community college 

instructors, and university professors. Prior to starting this Group, Oglesby 

was Director of Analytical Consulting within the Professional Services 

Division. In that role, he grew the division from its formation to approximately 

40 modelers and business analysts. This group was largely responsible for 

supporting the successful launch of SAS' award-winning data mining solution, 

SAS Enterprise Miner. 

Oglesby holds a PhD in statistics from Texas A&M University, a master's in 

mathematics from Lamar University and a bachelor's in mathematics from the 

University of Mississippi. Following completion of his doctorate at Texas A&M 

in 1971, he was a Professor of Statistics at the University of West Florida 

where he established the Institute for Statistical and Mathematical Modeling. 

Before joining SAS in 1996, Oglesby worked at Monsanto Chemical Company 

and he was CEO and founding President of SCI Data Systems. 


MICHAEL OTTEN 

SAS NETHERLANDS 

MANAGER 

SALES OPERATIONS, CLIENT & BID MANAGEMENT 


11 years, almost, at SAS, before that 17 years at Oracle. I used to be an Account Manager (2 Oracle) 

and later Sales Manager for the Public Sector. The past 4 years I have switched to Customer Care, 

Sales Operations & BidOffice as well as the Academic Program. A full plate! 

Two top item: 

1. Resources and Budget: 

• It’s just impossible to do a good job practically by yourself. I have a student 1 day of the 

week to help me with the logistics and our Education Manager is involved with the 

teacher/professor program (also her excellent trainers) but she’s focusses understandably 

on her commercial commissionplan. The same goes for pre/post-sales support. 

• I need to finance a lot of activities to get visibility. Every year it has to be allotted thru other 

departments (MKT for instance) cumbersome process. 

1. Software: 

• Availability of VA/VS or comparable dashboard capabilities for students. They now work with 

Tableau and seem very happy with it… 

• Strange effect, for students to do their exams with SODA they need a WIFI-connection to 

the server. They are not allowed to use WIFI during the exams… 

• Distribution process of SAS Academic Suite is tough. No more DVD’s. We are devising a 

way to almost automatically install the software from a central Depot at our Academicspartner. 

• More and more students bring their own device. MAC is really popular. What can we offer 

here? 


FABRIZIO PADUA 

SAS ITALY 

DIRECTOR 

CENTRAL EAST EUROPE ALLIANCES & ACADEMIC 


Business development with the SAS Alliance community in the CEE Region is 

my current task, with a big focus to the key Global Partners for Innovative 

Digital Transformation Programs. 

I am also responsible for the Channel, Academic program and Institutional 

Relationships , leveraging the SAS echo-system to consolidate the current 

business and develop brand new opportunities with major global and local 

stakeholders. 

In the last two years I had been driving the joint program with Accenture for 

Telco & Media, connecting the dots throughout EMEA to develop new 

business and joint offerings. 

In my sales management career in SAS I led the Telco and Public Sector with 

double digit growth each year. 

I am part of the Regional Steering Committee and Rome Office Manager. 

I work with passion, curiosity and perseverance. 

Specialties: advanced analytics, institutional relationships, people 

management, networking, sales management, partnering, international 

alliances, team work 


MIKHAIL PETROVSKIY 

SAS RUSSIA 



Mikhail Petrovskiy, PhD in Computer Science, Associate Professor at Lomonosov Moscow State 

University, Faculty of Computational Mathematics and Cybernetics. 

He graduated with honors in 1997 from CMC faculty of MSU, became a lecturer of CMC faculty of 

MSU at 1999. He is a lecturer on courses of Data Mining, Mathematical and Statistical Programming, 

Software Tools for Statistical Data Analysis. Mikhail's research interests include data mining, machine 

learning methods, decision support system, computer security, system programming. He is an author 

of more than 60 papers in leading Russian and international scientific journals. He was invited as 

expert and reviewer for papers in Information Processing Letters (IPL, Elsevier), IEEE Transactions 

on Knowledge and Data Engineering (TKDE, IEEE Press) and others. He has more than 20 years 

experience of software design, development and implementation and more than 15 years experience 

of IT project management. Professional achievements: Microsoft Certified Solution Developer, PMI 

Project Management Professional, SAS Certified Predictive Modeler. 

Mikhail joined SAS in 2012. He started as a trainer at Moscow SAS Educational Center, where he 

leaded basic and advanced courses on applied data analysis using SAS software. Since 2013 he is 

responsible for SAS Academic program in Russia and CIS. 


MARY RIOS 

SAS CARY, NC 

DIRECTOR, GLOBAL OPERATIONS 


Mary Rios joined SAS in August of 1999, becoming a member of the Publications Division, where she worked as an 

Editor for the “Books by Users” program. Her prior SAS career saw her in a role of Technical Writer in support of the 

Federal Government which prepared her for her SAS role. In 2000, Mary transferred to the Public Sector Division of 

SAS where she began her work supporting the academia market in the US. At that time, in the US, there was not a 

dedicated Education Practice, so Mary was charged with developing policies, guidelines and a pricing model exclusively 

for the academia market. Around the 2004/2005 timeframe, a decision was made to have a dedicated Education 

Practice, which became a separate entity from the Public Sector division. Mary was asked to continue in her support 

role for licensing, pricing and she was also asked to manage the sales processing efforts for the Practice and to 

develop a CRM team to provide the type of care needed for the existing customer base. Mary continued to manage 

these teams, however in 2008, the pricing piece and the sales processing piece were moved to the US Pricing Team 

and the US Sales Processing teams, since the pricing had become stable for the academia market. In 2015, Mary was 

asked to add the support of our globalization efforts to her umbrella and is one of her focuses today. 


JENNIFER SCOTT 

CARY, NC US 

MANAGER, GLOBAL EDUCATION 

PRACTICE PROGRAM OFFICE 


Jennifer leads the New Global Education Practice Program Office 

managing academic programs and collaborations across divisions that 

will facilitate practice growth . 

• The Program Office: 

• Works with senior leadership to select the 'programs’ that best 

align with the strategic goals of the team/division/company. 

• Is responsible for monitoring projects/processes to ensure work 

flow support and aligns with the mission. 

• Facilitates and create guides, templates, project portfolio 

dashboards, and project portfolio tools to help the program 

managers follow the Program Office procedures. 

Jennifer is a graduate from Elon University in North Carolina with a Bachelor 

of Science in Marketing & International Management. She has been with 

SAS for almost 3 years. Prior to SAS, she held Marketing and Product 

Development positions with Cisco Systems and Global Knowledge. 

Jennifer lives in Raleigh, NC with her husband Dave, 14 year old daughter 

Julia, 7 year old son Brady and her 2 dogs Cleats & Coco. She likes to 

travel and spend time with family on the weekends. She can often be found 

on the soccer field, baseball field or ice hockey rink most weekends. 


KHOR SWEE KWENG 

SAS MALAYSIA 



Bio: 

• Joined SAS Malaysia since Oct 2010. Currently work under 

Education Department as Business Development Manager for new 

initiative, partnership and Academic Progam. MSc in Informatics 

Top 2 items you need to be successful: 

• I’m purely measured by Education revenue, therefore I have to meet 

my education revenue in order to be “successful” 


NAOHIRO TAKEMURA 

SAS JAPAN 



I am Naohiro Takemura as SAS Japan Academic Program Manager. 

Bio: 

• Joined SAS Japan on April 2016 

• Was a researcher in Neuroscience (motor control) at National Institute or 

University 

• MSc in Informatics 

Top 2 items you need to be successful: 

• Exciting industry/SAS/academia research collaboration in Japan 

• Establish SAS user community in academia 


JOS VAN DER VELDEN 

SAS IBERIA - PORTUGAL 

EDUCATION & ACADEMIC PROGRAM 


Horticultural Engineer – Higher Degree School for Horticulture – NL – 1985 

• System Integration Engineer – 1995 

• SAS Master Class – NL – Huizen – 1996 

‣ SAS Portugal – 1999 

1986 – 1992 South-America (Brazil, Bolivia, Peru & 

Colombia) 

• 86/87 Holambra 

Dutch agricultural colony in the state of São Paulo 

• 87/88 Bolivia/Peru/Colombia 

• 88/91 Amazonas 

Tabatinga – Manaus – São Gabriel da Cachoeira 

• 91/92 Fortaleza 

Invited Lecturer at 

NOVA IMS 

ISCTE-IUL 

Porto Business School 

DATA SCIENTIST 

Top items for success 

‣ Training for Professors 

‣ Example: Online workshops for Professor (self-paced) 

‣ Case studies 

with practice options where students 

can use their own data or 

data from organizations 

main focus: business schools 


ELISABETH VERSAILLES 

SAS BELGIUM 

ACADEMIC RELATIONSHIPS MANAGER 


SAS: Since 1996 at SAS, I was first a Trainer, then Bid Manager, after that a 

Project Manager before I became the Academic Relationships Manager in 

2013. On private side I have a great partner and we live close to Brussels, in 

Belgium. In my free time I’m passionate about yoga, and playing the violin 

(although I’m not sure my neighbors love it as much as I do J), and I love 

rowing, running, hiking, skiing,… 

Top 2 items 

• Set up internship process at SAS BE 

• Continue evolution towards strategic partnerships, with focus on 

business schools/faculties

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