WORLD CLASS WATERFRONT DEVELOPMENT RFP 16-04 ME SUBMITTAL | MAY 2 2016

PROJECT CONCEPT
CONSISTENCY WITH PUBLIC TRUST
The Embarcadero District serves the purpose of the Public Trust by protecting people’s common heritage of tide
and submerged lands for their common use. It will maintain consistency with the Public Trust by focusing on uses
that are water related (wharfs, docks, marinas) and visitor-serving (including hotels, restaurants, shops, parking).
The site will also provide public open space, water access, and learning centers that will serve visitors and residents
alike. All uses will promote, foster, accommodate and enhance public trust uses.
In the creation of structures, the Embarcadero District will directly promote uses authorized by the trust grant, use
structures incidental to the promotion of such uses, and accommodate/enhance the public’s enjoyment of trust
lands.
The Port Integrated Planning Vision is a well written, forward-thinking planning document. This submittal is
consistent with the Port Vision in the following ways:
practices in design and construction. It guarantees the public realm by tying into the existing open space network
and increasing the amount of public park space on site. It celebrates nature and ecology by providing a beautiful
natural setting, as well as including a Scripps Institution of Oceanography Learning Center to increase awareness
and understanding. It provides ease of mobility on land and water by connecting existing transit and roadway
infrastructure by land, and contemplating boat parking and access by bay.
COMPREHENSIVE IDEAS
LAND USE: The Embarcadero District uses an urbanized development approach of a connected, walkable district
along the bay. The project connects to the bay’s ‘green necklace’ and provides access to parks, open spaces and
pathways. It ties to multi-modal transit including light rail, boat, car, bike, and pedestrian. It creates a sense of
place that increases visitors, allows better access, and grows businesses.
PUBLIC ACCESS: The Embarcadero District is specifically designed to connect a walkable grid of green streets to
the water’s edge. It links circulation infrastructure to a network of open spaces that are improved with programmed
uses. Acreage of public park/plaza space is increased. It observes view corridors from existing public and private
spaces. Public parks are placed along the water for all to enjoy.
CONSISTENCY WITH INTEGRATED MASTER PLAN
VALUES/STANDARDS
The Embarcadero District achieves solidarity among neighboring uses by observing existing access and preserving
views. It promotes clean air and healthy communities by connecting to transit, incorporating sustainable practices,
and providing a network of parks and promenades that allow for exercise and sunshine. It ensures job creation and
financial sustainability with a carefully created development program – one that generates tremendous sustainable
economic activity extending beyond project boundaries. It incorporates state-of-the-art sustainability in its walkable
urban focus, architectural design, indoor-outdoor spaces with natural light, and use of regionally appropriate
landscape.
PLANNING PRINCIPLES
The Embarcadero District honors the water by providing numerous points for public access and reflection, creating
learning centers to increase understanding/appreciation of the precious resource, and anticipates using best
NATURAL RESOURCES: The Scripps Institution of Oceanography Learning Center assists visitors to understand
the bay as a valuable resource. Best practices will be used during design and construction including regionally
appropriate landscaping to preserve natural resources.
SAFETY AND RESILIENCE: Efficient land planning principles will be used to reduce hazard exposure.
ECONOMIC DEVELOPMENT: The Embarcadero District incorporates a development program that generates
tremendous economic activity. It will further enhance sustainable revenue on surrounding sites. It will become an
iconic multi-use symbol with world class design that furthers the Port’s global visibility.
DETAILED LOCATION: PLANNING DISTRICT 3
The Embarcadero District enacts the intent within the Port Vision document with its uses and massing. It
incorporates a signature park with a cultural/learning center. It provides retail spaces with long term parking
solutions and connections to nearby transit. It uses the harbor basin to optimize water frontage and public
promenade. It envisions piers and dock n dine concepts.It envisions piers and dock ‘n dine concepts.
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World Class Waterfront Development Opportunity