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11 // VISUAL MERCHANDISING II /// ESTHER MO Store Design PROFIT CATCH THE WAVE MVMT_PROXIII LIMITED EDITION WE LA Store Front Athletic Sportswear Company OBJECTIVE- To create a visual retail Wbrand NSPIRATION- The Nike Store located at The Grove in Los Angeles TECHNOLOGY- Adobe Illustrator
12 // VISUAL MERCHANDISING II /// ESTHER MO W E R U N L A LIGHT / MEDIUM IMPACT DRI-FIT Interior Corner View Mission Statement Our goal at Pro-fit is to create products that will spark the nation’s interst to live a more active lifestyle. Active living is our core focus; therefore our mission is to inspire and motivate all the people in the world through our authentic and innovative brand.
Page 1 and 2: port folio
Page 4 and 5: 8 // COURSE /// ESTHER MO Store Des
Page 6 and 7: Store Design
Page 10 and 11: 1 // PROFILE /// ESTHER MO Hello, m
Page 14 and 15: 5 // STYLE GUIDE /// ESTHER MO Stor
Page 16 and 17: 7 // STYLE GUIDE /// ESTHER MO Logo
Page 24 and 25: 15 // FUNDAMENTAL OF STYLING /// ES
Page 26 and 27: 17 // FUNDAMENTAL OF STYLING /// ES
Page 30 and 31: 22 // PRODUCT DEVELOPMENT /// ESTHE
Page 32 and 33: 24 // PRODUCT DEVELOPMENT /// ESTHE
Page 36 and 37: 29 // TECHNICAL DRAWING /// ESTHER
Page 40 and 41: 33 // FUNDAMENTAL OF DESIGN /// EST
Page 43 and 44: THE EDITORIAL /// photo-shoot
Page 45 and 46: 38 // THE EDITORIAL /// ESTHER MO M
Page 47: 8 // COURSE /// ESTHER MO // THANK

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