Java.July.2016

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I like art of all types. My favorite styles are symbols, lettering, pin striping or anything from Old World cultures and esoteric, secret-society type stuff. There is a lot of power in symbols and lettering. I’m a photographer myself, which helps with the business, saving money on product shots. How did you get started with Phoenician Clothing in 2001? I wanted to do something that would represent the city I came from and my community. I’ve always had pride for this city and the artists from here. Representing for me went back to the ’80s, when I used to hear about B-Boy crews and poppers from Phoenix battling L.A. and other cities—crews like TBM (Total Body Movement), Paragon Poppers and PBS (Playboy Showtime). I was able to see lots of battles at a place called Silver Fox. It was an arcade and billiard on 35th Ave. and Van Buren, which was like the Radiotron of Phoenix for me. Before shopping local was trendy, Phoenicians represented and showed their pride through the arts, just like any other big city did and still does. Phoenix artists are the true home team. What mistakes have you made and changes have you seen along the way? I have made many mistakes, but always try to take them as a learning experience. One of my biggest mistakes has been relying on people who do not have the same vision as me. However, trying to do everything myself takes away from putting 100 percent into marketing and sales. Also, I can be very indecisive about concepts, which will hold the site back from getting updated. One thing I have learned, though, is to always stick with the identity of your brand, which I have done since the start. Just like a musician, you want to expand your sound, but still be you. I like designs that involve a Phoenix bird creatively or an accent of it. Phoenician Clothing probably has the most diverse array of Phoenix birds in existence. What does your day-to-day look like, and how does it start and end? Both on a working day and on a relaxing day. I usually get up at 6:30 a.m. to take my daughter, Mixzel, to school at around 7:45 when it’s school season. I then go get my iced green or black tea, except when it’s too cold, then I’ll grab a regular coffee, no fancy stuff, just something local. I’ll check some emails, peep out some world news and, of course, check my IG. Then I will head to buy ink supplies and pick up some blank shirts. Afterwards I head to the print shop and get ready to print any Phoenician orders or jobs that need to be done for clients. I screen print for a living, so that keeps me busy for most of the day. I try to get a little workout done at least three days a week to keep me feeling good as I get older. I try to work smarter these days and minimize how much [time] I spend at the shop and work on the other side gigs I get. On a relaxing day, I like to spend time with my family and friends, do some photo shoots or go check out some local shows. But work never really quits for me. I am an entrepreneur at heart, so I’m always looking at other ventures. I spend a lot of time researching and reading. 14 JAVA MAGAZINE
How do your new ideas and designs come to you? Ideas usually come to me when listening to music or looking at symbols in books and online. I like things to manifest from a thought or idea and then see it on a shirt. I am also a design hoarder, which means I have pieces commissioned from artists that have never been put out. A lot of concepts just feed the mind, so I wait until it feels right to release them. In the last few years, I have been vibing on some spiritual and esoteric tips. Like anyone who is trying to learn and evolve, Phoenician Clothing is about the passion and consistent growth of the self. I put messages on shirts like “Blood, Sweat and Fire,” which is about the blood from your roots, the sweat and struggle we go through in the process of reaching our goals, and fire is the passion we have to move forward and see our vision come to life—no matter the odds. You mainly collaborate with other locals. Do you also design in house? Phoenician, from the start, has always been about working with local artists. I have been blessed to have such amazing artists work with my concepts, including El Mac, Lalo Cota, El Moises, Matt Dickson, Victor Vasquez, Bisie, ABOMB and so on. I am also thankful to have recently worked with L.A. artist Chaz Bojorquez, who is internationally known. What’s next for the brand? I am looking to take the brand to Japan. I have had a lot of people and artists telling me that Phoenician Clothing would do great in Japan because of the feel of it and symbolism of the Phoenix. “Foreverising” is what I’ve considered as the global name for the brand. Like the Phoenix is the soul of Ra, Phoenician is the soul of Foreverising. Passion and ideals never die; they just get manifested in a different time. I am also creating some classic cut-and-sew pieces for women with a future primitive style that will be relevant for years to come. Lastly, I hope to put together another fashion show that I can travel with. Personal goals for the future? To stay healthy and have fun doing what I love with family and friends. Finally, to learn a third language and maybe a fourth! phoenician.bigcartel.com facebook.com/phoenicianclothing instagram.com/phoenicianclothing JAVA 15 MAGAZINE
Page 1: 248 • JUL/AUG 2016 ISS RYSTLE PHO
Page 4: CONTENTS 8 12 22 32 FEATURES 8 12 2
Page 7 and 8: BUZZ SUMMER BREAK By Robert Sentine
Page 9 and 10: danieltookerphoto.com Various strai
Page 11 and 12: COMING SOON TO THE MIM MUSIC THEATE
Page 13: Portraits by Johnny Jaffe In a city
Page 17 and 18: JUSTIN QUEAL Artistic Synergy By De
Page 19 and 20: at Phoenix College. She is currentl
Page 21 and 22: JACOB CUTINO FROM HOMEBOY’S HOT S
Page 23 and 24: 23 JAVA MAGAZINE
Page 29 and 30: Art Direction : Jen Deveroux Design
Page 31 and 32: I’m not sure there has been more
Page 33 and 34: ANDY WARPIGS GEEK ROCK! To the Nati
Page 35 and 36: A new entrepreneurial spirit is tak
Page 37 and 38: ART EVERYWHERE About Face From the
Page 39 and 40: The looker is usually a small child
Page 41: 12 13 14 15 16 17 18 19 20 21 22 23
Page 44 and 45: 48 49 50 51 52 53 54 55 56 57 58 59
Page 47 and 48: BOOK NOW BOOK NOW THE DOC IS IN ALL

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