quality

quality 

edition 

188 

magazine 

BOLIVIAN AND MEXICAN 

COMPANIES RECEIVED 

AWARDS FOR THEIR 

QUALITY 

Modern collection: 

myth or fact? 

Enrique Rosas González 

Neuroscience and stress 

Johan Stuve 

What are emotional vampires and 9 

ideas to control them 

PEDRO AMADOR 

We need conscious organizations and 

conscious individuals in latin-america 

Steve Weitzman Kopplin 

“Quality is scary…gets too technical!” 

PRASHANT HOSKOTE 

Quality Magazine • www.laqi.org 1

INDICE 

summary 

articles 

04 

Edition 

Editorial 

Nº188 

08 

Enrique Rosas 

Modern Collection: Myth or Fact? 

12-14 

Johan Stuve 

Neuroscience and Stress 

16 

Pedro Amador 

What are emotional vampires and 9 

ideas to control them 

20 

Steve Weitzman 

We need conscious organizations 

and conscious individuals in latin-america 

24-26 

Prashant Hoskote 

“Quality Is Scary…Gets too Technical!” 

30-32 

Bolivian And Mexican Companies Received Awards For 

Their Quality 

2 Quality Magazine • www.laqi.org Quality Magazine • www.laqi.org 3

Editorial 

Dear readers, 

I salute you and welcome you to edition 188 of the Quality 

Magazine, where you will find the most complete information 

about our wide corporate network of more than 3,000 members 

from 19 countries in Latin-America, as well as useful content that 

may be implemented in your corporate management. 

dANIEL 

MAXIMILIAN 

DA COSTA 

founder & ceo 

LAQI 

Managing director 

Daniel M. Da Costa 

ceo@laqualityinstitute.org 

Editor-in-chief 

Ana Lucía Ramos 

analucia@laqualityinstitute.org 

Art editor 

Andrea Fronda 

andrea@laqualityinstitute.org 

Copy editor 

Mariano Calvera 

mariano@laqualityinstitute.org 

We have finally ended this year’s Quality Summit series in Bolivia, 

Mexico and recently in Peru. As a whole, we can gladly say that 

we have achieved our goal of attracting and including more 

successful organizations on the path to Total Quality. It has been 

manifested in the several workshops that took place during the 

Summit events, where our corporate leaders shared different 

actions and good practices implemented in their businesses, 

which illustrates their commitment to excellence and good 

corporate management. 

We have already started to pave the way towards our next and 

most important international event: the Quality Festival 2016, 

which will take place in Mexico City on November 22nd, 23rd and 

24th. I would like to take this opportunity to invite all our members 

to participate in this transcendental convention, where the major 

organizations of Latin America will be present. It is important to 

stress that this year we are celebrating the tenth edition of the 

Quality Festival, which is cause of great satisfaction to all of us, 

members of the LAQI network. 

As for the topics in our digital magazine, this edition offers a select 

list of sophisticated articles written by our experts. All the content 

is related to relevant themes in the corporate world such as social 

responsibility, interpersonal relationships in organizations, quality 

in management, among others. 

We renew our invitation to keep collaborating with Quality 

Magazine, and to enjoy the contents of this publication made 

exclusively to you all. 

Success! 

Daniel Maximilian Da Costa 

Founder & CEO 

Latin American Quality Institute 


MANAGEMENT 


ENRIQUE 

ROSAS 

ENRIQUE ROSAS GONZALEZ 

CEO 

ROSAS NASH C.A. 

www.rosasnash.com 

erosas@rosasnash.com 

enrique.rosas.gonzalez@ 

gmail.com 

00-58-412-930-1548 

Modern Collection: 

Myth or Fact? 

The collection as a social and economic fact has been 

around since the beginning of humanity. Upon 

studying Darcy Ribeiro’s contributions in the field 

of the socio-economic evolution, we identify several 

elements that prove the existence of this process: 1) 

adaptive system; 2) associative system; and 3) ideological 

system. Maybe the most important of them all is the 

adaptive system, for it encompasses an integrated set of 

cultural modes of action about nature, necessary for the 

production and reproduction of the material conditions 

of a society. 

The need to satisfy needs of an individual and collective 

order emerged about 10,000 years ago among the 

peoples of Mesopotamia and Egypt, and again later in 

India (6,000 B.C.), in China (5,000 B.C.), in Europe (4,500 

B.C.), in Tropical Africa (3,000 B.C.) and in the Americas 

(2,500 B.C.). Such needs were satisfied with the exchange 

of objects and provisions. This event became known as 

trade. Trade as a commercial transaction created in the 

individual the need to wait for and demand the delivery 

of what was exchanged. Perhaps we will find here the 

origins of collection. 

Today, commercial and financial transactions 

determine the behavior of world markets and the 

fluidity of our economies. Defining collection may 

result in a task that is in itself as difficult and complex 

as implementing it. However, the need to find a 

valid and renewed concept leads us to assume this 

act of negotiation as a process of interdependent 

decision making, by means of which the creditor will 

effectively and efficiently try to affect the debtor’s 

decision in order to obtain a negotiated agreement 

that assures the fast and safe return of the money 

invested. 

The pattern of modern collection implies the 

existence of a multidimensional and independent 

decision-making process. Such decision making 

is determined by the business cycles of those 

organizations that coexist within a given system. 

According to today’s view, we must fully understand 

the elements that coexist and define the 

environment where relationships are established, 

because several irregularities that appear in 

a commercial relationship are the product of 

imperfections in the business cycles. 

According to the modern pattern, several of these 

multidimensional and interdependent decisionmaking 

processes are constantly caused inside and 

outside the system, which positively or negatively 

affects the organizations. Several imperfections that 

appear in business cycles emerge from two types 

of conditions: 1) Conditions that foster sales; and 2) 

Conditions established during the sales of products. 

When the sequence negatively affects the system, 

organizations may incur in delays in their collection 

and favor mechanisms of participation and decision 

making among the elements that integrate the team. 

How and when does this transformation process 

in collection occur? What really happens in our 

minds? Are we part of a process from which we 

cannot escape? Are our conceptual structures being 

altered? In order to answer so many questions, we 

must start by understanding the variables that 

define modern thinking, and how they affect our 

patterns. 

The principles of causal determination, naturalism, 

essentialism, rationalism, dichotomous logic, the 

idea of transcendence, the belief in a universal goal, 

as well as the abrupt separation between objectivity 

and subjectivity, are merely some of the elements 

that define our thinking. Several of these principles 

have been during the past decades immersed in 

a constant transformation process. When these 

principles change, our thoughts change as well so 

as to find satisfactory answers to the questions that 

arise. 

As it evolves, our thinking changes the way we 

perceive and understand our environment. This 

explains why recently such topics as international 

trade, economy, politics, philosophy, law, among 

several others, have been exposed to a series of 

changes. Collection is undoubtedly no exception; 

we are living in an era of interdependency, where 

collection as a social and cultural process validates 

the existence of new changes of pattern, most of 

them maybe unknown. 


ENTREPRENEURSHIP 


For instance, a paramedic who responds to an emergency feels 

stressed, and it is this stress that allows him or her to act calmly, 

but with speed and assertiveness in order to save a patient’s life. An 

entrepreneur performs according to his or her ideas, turning them 

into business projects and prototypes, when he or she moves along 

the fine line between success and failure. In other words, we are tired 

of reading, listening to, seeing and living the negative effects of stress. 

Nevertheless, stress in itself also has positive effects: 

• It liberates adrenaline in the body, which helps us to act faster. 

• It increases our performance levels. 

• It generates endorphin discharges that give us the sensation of 

pleasure that comes from the activity we are performing. 

• It increases our ability to concentrate on multiple tasks. 

Johan 

Stuve 

Well, what makes us suffer the negative effects of stress, or enjoy its 

positive effects? Our levels of internal energy. 

Stress consumes energy, and its positive or negative effects on our 

well-being and performance depend precisely on our levels of energy, 

as shown in the following diagram: 

Johan Stüve Bello 

www.johanstuve.com 

@JohanStuve 

Quito, Ecuador 

cel +593 99 5699279 

NEUROSCIENCE AND 

STRESS 

With the emergence of Positive 

Psychology and its studies on the 

effects of happiness, well-being 

and exceptional performance in the Human 

Being, other studies that demonstrate the 

positive effects of stress became more 

relevant. 

Stress is an element external to the Human 

Being; it is an environmental element, 

very common in current life dynamics, and 

especially in the work environment, which 

affects us in our performance, our health 

and our well-being. However, it is important 

to pay close attention to the neutral term 

“affects us.” If on the one hand stress may 

have negative effects, on the other hand it is 

correct to say that it helps us to in our work 

on occasion. 

Whenever we do not have control over the outside (stress), then the 

key lies in consciously regulating our levels of energy in order to remain 

in the high energy / high stress zones most of the time. 


For instance, three areas in which it is possible to 

create habits in mid and micro cycles may be the 

following: 

Just like our levels of happiness, we can regulate our 

levels of energy by developing good habits in certain 

areas. Tal Ben-Sahar, a Harvard Professor, states that 

we must have multiple rest cycles: 

Macro cycles (weeks – months): which most people 

recognize as vacation. Well, maybe not everyone 

has the opportunity to go on vacation for several 

months, but anyway it refers to long duration cycles, 

during which we can completely move out of daily 

routines. The ideal situation would be to have breaks 

of this type every four months, or at least once a 

year. 

Mid cycles (nights – days): Curiously, the more stress 

we experience, the more we ignore these cycles 

of rest and recovery. The excess of responsibility 

leads to excess work; we work additional hours 

or days, under the belief that working for a longer 

time equals higher performance. However, several 

studies prove that performance is much higher 

when people rest adequately. It is essential to 

avoid the burnout syndrome by watching clock-in 

and clock-out times, as well as adequately enjoying 

days off work. 

Micro cycles (minutes – hours): with our daily hustle 

and bustle, it is essential to allocate short cycles 

to break our routine. Having active breaks every 

one and half hour, taking a nap at noon, eating with 

friends far from the computer, all this represents 

small doses of energy that help us perform better 

in stressful environments or moments. 

Studies in Neuroscience have identified several 

activities that allow us to enjoy mid and micro 

cycles efficiently. In her book Entrena Tu Cerebro 

[Train your Brain], Marta Romo, an Educator at the 

Universidad Cumplutense de Madrid and an expert 

in Neuroscience, describes powerful scientifically 

sound ideas to be practiced daily. 

a. Sleep 

Just like our body, our mind needs rest. It is during 

this cycle that our brain organizes the information 

it has received during the day. This process needs 

at least six hours of rest for most people. 

Suggestion: In order to have more hours of sleep, it is 

advisable to establish routines before going to bed; 

our body, then, will know that we are about to rest. 

b. Play 

All animal species play, and the Human Being in 

his or her adult age must not be an exception. Play 

is a distraction for the mind and a generator of 

motivating emotions; these are ideal elements to 

be free from stress.. 

Suggestion: 15 minutes of play twice a day are 

enough to improve individual and team mood. No 

matter what play; it may be a video game, an app, 

throwing a ball, or simply telling jokes. It is much 

better when it is repeated with the family at home. 

c. Connection with others 

Allocating quality time, talking to and listening to 

other people, dedicating all our attention to the 

individuals with whom we spend the day, all this 

liberates endorphins and dopamines that help us to 

enjoy much more what we do, and find the meaning 

of each activity. 

Suggestion: A good chat over a coffee is a privileged 

opportunity to develop the habit of being more 

connected with others. 

To conclude, it is worth emphasizing one element 

that has been mentioned in this article. The key to 

make these ideas work lies in developing the habit 

that allows us to adequately and timely recover the 

level of energy needed for the level of stress that 

we experience. The problem of stress is then solved 

with adequate cycles of energy recovery. 


Pedro 

Amador 

An emotional vampire will feed off your mood 

without the need to bite your neck. This kind of 

vampire does not have to wait for the night to come; 

it is present all the time. It will suck your energy 

completely several times whatever you do, and will 

leave happily, although your life is a total disaster. 

Especialista en Coaching y 

Comunicación 

E-mail: pedro@autocoaching. 

es 

Teléfono: : +971 55 179 1508 

Web: 

www.autocoaching.es 

www.migpsvital.com 

WHAT ARE 

EMOTIONAL 

VAMPIRES AND 9 

IDEAS TO CONTROL 

THEM 

We all know vampires. 

Personally, I feared 

them when I was a 

kid, and I used to cover my neck 

completely with the bed sheet 

when I went to sleep. They want 

your blood, and they get it with a 

quick bite on the neck. Any movie 

can bring to memory the typical 

sadistic face they put on when 

they enjoy themselves as if they 

had taken the pill of happiness 

They follow you in your work, they are the eternal 

whiners of the company, and will not leave of their 

own volition. They follow you when you are with 

friends, always seeing the mote in their brother’s 

eye and not the rafter in their own; they flee when 

you try to discuss a problem. They also show up 

among your family when they are not capable of 

forgiving old stigmas of the past; then they try to 

punish you every second. 

Probably several people have come to your mind, 

right? Now I will share some very effective tricks so 

that you can learn how to handle them and avoid 

headaches: 

• Don’t be rational. ,You may lose control. 

Common sense does not work with them; 

therefore, when you find out that there is no 

chance of dialogue, simply smile and leave. 

There is no better victory than a timely retreat. 

• Do not waste time trying to change them. They 

don’t want to change. They will come up with a 

thousand reasons to justify their actions. There 

will be a thousand people to blame before they 

decide to change their attitude. 

• The question “Why?” will not help you. If you 

want to press them, it is better to say something 

like “what would your life be if you were not like 

that?” “what blocks you from changing your 

attitude tomorrow?” “when was the last time 

you thought you could change something in your 

life?” 

• Whatever happens… Don’t despair. Practice the 

above questions, even for fun; otherwise, you 

will lose it. 

• Whenever you have a problem, do not count on 

them. They do not understand that friendship 

involves two people. 

• If they have a problem, for sure they will tell you. 

Do not even consider listening, but learn how 

limitations block people from achieving what 

they want. 

• Control your emotions. If at any moment you feel 

like a wild animal and want to “eliminate them 

from the planet,” congratulations! This is the 

time for YOUR learning. Excuse yourself and go to 

the restroom (or any other place). In a different 

place, breathe and ask yourself: “what moves 

you inside?” “what makes you disgusted?” “how 

is it making you so nervous?” Remember this 

moment, relax and think. The value of respect 

will emerge, and then you must ask yourself: 

“why can’t I allow people to be idiots?” “aren’t 

they grownups already?” 

• Most importantly, do not carry other people’s 

crosses. As the saying goes... “Everyone has their 

problems.” 

Finally, the best one, THE ONE THAT WORKS BETTER, 

get these people out of your life. You deserve 

something better, so remember: NO STRESS. 


CORPORATE SOCIAL 

RESPONSIBILITY 


Steve 

Weitzman 

Steve Weitzman Kopplin 

Director de Desarrollo 

Empresas Conscientes - Chile 

E-mail: 

steve@empresasconscientes. 

com 

WE NEED CONSCIOUS 

ORGANIZATIONS AND 

CONSCIOUS INDIVIDUALS 

IN LATIN-AMERICA 

According to a CEPAL study, 134 million 

people live on the poverty line in Latin- 

America. However, almost half of the 

world’s wealth is in the hands of only 1% of 

the population, i.e., 85 wealthy people on the 

planet have the same purchasing power as 

3,570 million poor people in the whole world. 

When we see these data, we can understand 

why there is so much unhappiness, discomfort, 

hatred and anger from most part of the 

population concerning organizations and their 

owners, as well as against governments that 

preach they will defend the people, but in fact 

they do not. 

In this scenery, I have long asked 

myself if those who earn multimilliondollar 

salaries and have ridiculously 

expensive goods think that they could 

earn even more, and at the same time 

create a radical change so that no 

individual on our planet continued 

living in many cases on less than one 

dollar a day. This is the typical attitude 

of deciding that today is never the right 

moment, but that if people make an 

effort, they will maybe have less money 

for luxury, but their souls will certainly 

be filled with spiritual wealth, thus 

giving the opportunity to many others 

who dream about luxury to live well, 

with dignity. We get nothing by going 

to church or any temple in order to 

ask forgiveness for our sins, because 

if we really believed it, we would be 

committing one of the worst sins: 

greed. 

Is it necessary to destroy the model? 

In fact, I have never believed that 

static things are the problem; the 

problems are not the organizations or 

the models. The problems come from 

the individuals who do not want to act, 

or those who have become blinded by 

materialistic ambition. Because of that, 

the point is that we must strengthen 

the organizations, strengthen labor, 

and I should not worry about the fact 

that the owners make millions. The 

problem is that it happens before we 

achieve real equality and dignity for 

each inhabitant of this planet. 

At times we must go back some steps 

so that we can go forward more safely, 

but the big question is whether this 1% 

of the population is willing to abandon 

temporarily the eccentric luxuries in 

exchange for something much more 

luxurious and feel a part of something 

historical, something unknown: that 

no individual must die of hunger, 

that every individual has a home 

and education, and above all that no 

individual has to die for not being able 

to afford health treatment. When all 

this is a reality, no one will care about 

yachts, jet planes, one house in each 

continent or 1,000 pieces of jewelry, 

because if this is happiness for them, 

for 33% of the inhabitants in the world, 

luxury is living with dignity. 


QUALITY 

MANAGEMENT 


Prashant 

Hoskote 

Prashant Hoskote 

Senior Director - Quality and 

Service Excellence for the Max 

India Group, New Delhi, India. 

Member on the ASQ’s Quality 

Management Division (QMD) 

Council and the Chair - Organization 

Excellence Technical 

Committee at the QMD. 

Member on the National Board 

for Quality Promotion at the 

Quality Council of India, New 

Delhi, India. 

Email id: phoskote@maxindia. 

com 

“QUALITY IS SCARY… 

GETS TOO 

TECHNICAL!” 

Well, with all due respect to my early 

mentor, I made that up. If there isn’t 

a psychological classification for not 

embracing quality methods, there should be, and 

I’ll explain why. 

To issue fair warning, this article isn’t for the 

experienced Quality practitioner. Over the years, 

many authors, trainers and consultants have done 

an excellent job of providing guidance to help 

quality professionals continue to improve their 

business skills. 

This also isn’t for leaders of large organizations, 

who already use a variety of methods and tools 

to improve performance. They understand the 

complexity of integrating Lean, Six Sigma, ISO and 

other approaches into their business models. 

What this is, is an attempt to explain why most small 

businesses do not use quality methods and how they 

can begin improving their organizations with some 

basic Quality concepts. 

The Landscape 

In almost every country, small organizations 

dominate the business landscape and have a 

significant impact on employment, production and 

exports.1 

In the US, small businesses make up 99 percent of 

employer firms, 64 percent of net new private-sector 

jobs, 49 percent of private-sector employment, 46 

percent of private-sector output, and 98 percent of 

firms exporting goods.2 

Yet, eight out of ten small businesses fail in the first 

eighteen months and fifty percent fail in the first 

five years.3 4 

The challenge for small businesses to survive is 

further complicated by the global economy. As Leo 

Sun explains, 

“Once you start up a new business, you plunge into 

an ocean populated by a few smaller fish, which 

compete with you for food, and lots of bigger ones, 

eager to eat you alive. The big fish in the sea tend 

to be well-connected, multinational beasts taking 

full advantage of the perks of globalization – such 

as outsourcing, uneven exchange rates, and lowmargin 

high-volume sales models – making them 

nearly impossible to compete against.”5 

The only differentiators a small business can 

depend on are efficiency, effectiveness, continuous 

improvement and customer loyalty – fundamentals 

of what we call Quality. Unfortunately, many small 

business leaders and their employees believe 

Quality and its deployment are complicated and 

difficult to understand. Therefore, many avoid 

engagement in traditional quality improvement 

and, if they do recognize a need, they delegate the 

mysteries of Quality to a junior Quality Technician / 

Manager, consultants, whom they hire but may not 

understand, or sometimes, even trust. 

If small businesses want to be competitive and 

sustainable in the new global economy, they will 

have to understand and use some fundamental 

tools that can help them reduce costs, understand 

customers and accelerate productivity. What has 

worked up until now, may not work as global markets 

and their customers evolve. 

While the changes required to improve organizations 

can be difficult and take time, the tools of quality 

improvement are simple and can be learned and 

used by anyone. 

What follows is a somewhat simplified generalization 

about small businesses and how they might use 

some fundamentals of Quality for improvement 

and sustainability. It is understood that not all small 

businesses are alike and businesses of all types are 

complex in both structure and leadership. 

When you consider that 48% of all small businesses 

have 1-4 employees and 98% have a staff of less 

than 100, broad use of complex quality systems isn’t 

realistic.6 The Quality solution must be simple, 

cheap, and easy to understand by everyone in the 

organization. 


What Is Quality? 

Let’s start by defining what we’re talking about. 

The ASQ Quality Glossary defines Quality as, “A 

subjective term for which each person or sector 

has its own definition.” 

This description is only partially correct. The 

inability to define what we mean by quality adds 

to the confusion of those new to the concept that 

are trying to understand the complex methods with 

which they are confronted. 

For the sake of this this discussion, let’s consider 

that there are two aspects of the word Quality – two 

‘Qualitys’, if you will. 

On one hand, there is Attribute Quality. This Quality 

is, what the 20th century guru, Dr. Joseph Juran, 

called “fitness for use”. Simply put, it’s what the 

customer wants, can use, and will buy more of. Only 

the customer can define Attribute Quality. He or 

she sees it in their mind when they place an order, 

and they anticipate receiving the attributes they 

are expecting. As the definition suggests, each 

customer or sector may have their own definition 

of the attributes they want. 

While this is important to the customer, in a sense, 

it is an after-the-fact type of Quality. That is to say, 

when the customer receives their order, it is or is not 

what was expected and it’s too late to change the 

attributes. The real issue is, how do we get the right 

attributes; at the right price, at the right time, so the 

customer is happy and our business makes a profit? 

There is another more important kind of Quality. 

This may be simply called, ‘Method Quality’ – the 

systemic approaches to production, operations and 

improvement an organization takes, to ensure that 

the customer receives the right attributes. 

1 ‘Nurturing Start-ups and Small Businesses Around the World”, 

Catherine Rampell, New York Times, June 2011 

2 Source: U.S. Bureau, SUSB, CPS; International Trade Administration; 

Bureau of Labor Statistics, BED; Advocacy-funded research, Small 

Business GDP: Update 2002- 2010, www.sba.gov/advocacy/7540/42371. 

3 Forbes, September 12, 2013 

4 “Why So Many Companies Fail During Their First Five Years”, Sangeeta 

Badal, Gallup Business Journal, October 23, 2014 

5 “Impact of Globalization On Small Businesses”, Leo Sun, 

BusinessDictionary.com, May 2014 

6 SMB Research, January 2010 

Other Online Resources 

There is literally no end to the volume of advice about how small 

businesses can use Quality, and even more opinions about making small 

businesses successful. These few offer some useful information, but 

frankly the more you read, the more confused you will get. 

“Principles of Total Quality Management in Small Business 

Environment,” John T. Williams, Charon 

“Should a Small Business Practice Total Quality Management?,” Business 

Dictionary.com 


CENTRAL 

BOLIVIA 

QUALITY SUMMIT 

2016 

MEXICO 

QUALITY SUMMIT 

2016 


BOLIVIAN COMPANIES RECEIVED AWARDS 

FOR THEIR QUALITY AND EXCELLENCE IN 

MANAGEMENT 

The Latin American Quality Institute awarded the “Premio Empresa 

Boliviana del Año 2016” to companies of different sectors. 

The facilities of the Los Tajibos Hotel, in Santa 

Cruz, were the scenario to the IX Edition 

of the corporate meeting Bolivia Quality 

Summit, which had as its central theme “Goal 2016: 

Implementing the path towards Total Quality.” The 

event gathered the main representatives of more 

than 100 leading companies in the country, the 

same ones that were awarded as the best of the 

year for their responsible actions and practices as 

an indication of their quality management. 

Among the activities was a series of lectures about 

interesting topics, presented by renowned experts 

who shared their vast experience and knowledge 

with the attending entrepreneurs. 

The first one was entitled “Quality and Innovation: 

From continual improvement to continual 

innovation,” led by Mr. José Durán Guillén, 

Executive Director of the Instituto Boliviano de 

Normalización y Calidad (IBNORCA) and an expert 

in development design models for productive SMEs, 

business innovation and international trade. The 

presentation aimed at providing knowledge about 

how innovation is related to the role of learning in 

continual improvement, and how both are necessary 

to assure the survival of the business. 

Then the second presentation took place: 

“CSR management for Corporate Reputation: 

Identifying opportunities through good practices 

and effective communication,” led by Dr. Javier 

Espada Valenzuela, renowned expert and promoter 

of CSR in Bolivia, founder of HumanizaRSE. The 

presentation discussed CSR as a key element 

in building corporate reputation, as well as the 

importance of its adequate communication within 

each interest group of the organization. 

The third presentation focused on the topic “I am 

the Brand: Tendencies and strategies in Branding”; 

the presenter, distinguished motivational speaker 

and an expert in corporate development, Maurício 

Louzada, showed the latest tendencies on how 

organizations are designing their branding 

strategies: from connecting emotionally to 

optimizing their interaction channels to using 

social media to achieve a true engagement with 

the consumer. 

Additionally, after the presentations, our innovative 

module Masterminds® took place with the theme 

“Actors of change: Building a responsible corporate 

culture,” led by Colombian corporate development 

expert Jaime España. During the session, the 

participant entrepreneurs exchanged experiences 

and contributed new ideas that will help future 

implementations in the management of their 

organizations. 

Closing the event there was the ceremony to award 

the “Premio Empresa Boliviana del Año 2016,” 

which recognized the best practices in Quality and 

Corporate Social Responsibility implemented by the 

organizations present in the event. “We are pleased 

to see that each year there are more organizations 

committed to good corporate practices and quality 

management. We congratulate and acknowledge 

the effort made by all these organizations, leaders 

in their own sectors, which, through their constant 

search for excellence, have consolidated their 

position in a highly competitive and demanding 

market,” said Daniel Maximilian Da Costa, founder 

and CEO of the Latin American Quality Institute 

(LAQI), the organization responsible for the event. 

For more information about this event, please write 

to: info@laqi.org 

About the IX Bolivia Quality Summit 

It was the ninth edition of the annual corporate 

meeting that gathers distinguished corporate 

leaders of the country, with the goal of exchanging 

experiences, best responsible practices, and 

successful cases, thus helping them to acquire 

new knowledge on topics such as Total Quality 

Management and Corporate Social Responsibility. 


MEXICAN COMPANIES RECEIVED AWARDS 

FOR THEIR QUALITY AND EXCELLENCE IN 

MANAGEMENT 

The Latin American Quality Institute awarded the “Premio Empresa 

Mexicana del año 2016” to companies of different sectors. 

The facilities of the Hotel Fiesta Americana 

Reforma, in Mexico City, were the scenario 

to the IX Edition of the corporate meeting 

Mexico Quality Summit, which had as its central 

theme “Goal 2016: Implementing the path 

towards Total Quality.” The event gathered the 

main representatives of more than 100 leading 

companies in the country, the same ones that were 

awarded as the best of the year for their responsible 

actions and practices as an indication of their quality 

management. 

Among the activities was a series of lectures about 

interesting topics, presented by renowned experts 

who shared their vast experience and knowledge 

with the attending entrepreneurs. 

The first one was entitled “Quality and 

Innovation: From continual improvement to 

continual innovation,” led by Mr. Francisco 

Yáñez, international speaker and a specialist in 

corporate development, with more than 11 years 

of experience. The presentation aimed at providing 

knowledge about how innovation is related to the 

role of learning in continual improvement, and 

how both are necessary to assure the survival of 

the business. 

Then the second presentation took place: “CSR 

management for Corporate Reputation: Identifying 

opportunities through good practices and effective 

communication,” led by specialist Marco Antonio 

Pérez Ruiz, Master in Senior Management, and 

Coordinator of the United Nations Global Compact 

in Mexico. The presentation discussed CSR as a key 

element in building corporate reputation, as well 

as the importance of its adequate communication 

within each interest group of the organization. 

The third presentation focused on the topic “I am 

the Brand: Tendencies and strategies in Branding”; 

the presenter, distinguished motivational speaker 

and expert in corporate growth, Edner Granados, 

showed the latest tendencies on how organizations 

are designing their branding strategies: from 

connecting emotionally to optimizing their 

interaction channels to using social media to achieve 

a true engagement with the consumer. 

Additionally, after the presentations, our innovative 

module Masterminds® took place with the theme 

“Actors of change: Building a responsible corporate 

culture,” led by Colombian corporate development 

expert Jaime España. During the session, the 

participant entrepreneurs exchanged experiences 

and contributed new ideas that will help future 

implementations in the management of their 

organizations. 

Closing the event there was the ceremony to award 

the “Premio Empresa Mexicana del Año 2016,” 

which recognized the best practices in Quality and 

Corporate Social Responsibility implemented by the 

organizations present in the event. “We are pleased 

to see that each year there are more organizations 

committed to good corporate practices and quality 

management. We congratulate and acknowledge 

the effort made by all these organizations, leaders 

in their own sectors, which, through their constant 

search for excellence, have consolidated their 

position in a highly competitive and demanding 

market,” said Daniel Maximilian Da Costa, founder 

and CEO of the Latin American Quality Institute 

(LAQI), the organization responsible for the event. 

For more information about this event, please write 

to : info@laqi.org 

About the IX Mexican Quality Summit 

It was the ninth edition of the annual corporate 

meeting that gathers distinguished corporate 

leaders of the country, with the goal of exchanging 

experiences, best responsible practices, and 

successful cases, thus helping them to acquire 

new knowledge on topics such as Total Quality 

Management and Corporate Social Responsibility. 


34 Quality Magazine • www.laqi.org

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través de planes y programas a corto, mediano o 

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La agencia se especializa en cinco áreas: 

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Via Ricardo J. Alfaro, 

The Century Tower Of. 401-03 

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40 Quality Magazine • www.laqi.org

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